Interviews & News

I got mentioned in the media 3 or 4 times last week and just finished my last interview (at least for a while). It is hard when you get used to doing interviews with friends or talking to the media because it is easy to be unprepared for the other. With reporters you have to be guarded because they often aim for a misquote because that sounds more interesting, whereas you can be really open with friends.

Anita Campbell recently interviewed me about SEO and business stuff on the Open Forum, and Augusto Ellacuriaga interviewed me about SEO on his Spanish SEO blog.

Kim Krause Berg recently interviewed Sugarrae.

In Leonard Klaatu's article about Bassackwards Business Model he mentioned me a bunch, but did not interview me...he didn't need to though as I think he understood my philosophy and strategy, perhaps better than I do. :)

On Search Engine Land I wrote tips on how to rank a new site quickly.

If you are going to SES please support Todd Malicoat's IM Charity Party on the 18th. I won't be attending SES, but I should be at the IM Charity Party for an hour or two.

David Mihm did a great rundown of SMX local and mobile.

Microsoft Live Search upgraded their webmaster tools, so if you want to dig into details but were afraid to give Google any more data this is a great opportunity. Rand recently interviewed Live's Nathan Buggia.

Amazon's Mechanical Turk fully launched. It has to be good for a lot of creative publishing ideas...the most obvious are spamming opportunities, but I have not tested the upper limit of quality yet. Have you?

Google is showing more data about when and how they customize and personalize search results...claiming greater transparency. Meanwhile, they have begun blocking some automated rank checkers and sending bad data to users of their API.

Zappos is practicing the ugly anti-marketing art of line extension, by selling laptops. Did you know that before ketchup Heinz was a leader in the pickles market?

Published: August 14, 2008 by Aaron Wall in internet


August 14, 2008 - 7:32pm

Hi Aaron,

Will you be here again for the 2008 SEM Conference in Manila this coming September?



August 14, 2008 - 8:58pm

Hi Alfredo
Probably not...I think we want to relax around the time of our first anniversary, and I have a meeting in New York City just before.

August 14, 2008 - 8:15pm

Good stuff, Aaron. That commercial is pretty advanced for those times. It's pretty similar to the off beat humor we were consistently seeing in the '98 - '04 era.

The Spanish SEO interview was particularly interesting...

August 15, 2008 - 3:51am

Hey Aaron,

just wanted to mention something: I remember you once did a post like the one above (basically a post linking to a ton of stuff that you find important) and said you didn't really like to make these kinds of posts (hope I remember that correctly).

I gotta say, I actually like these kind of posts. I know youre busy on the member forums so dont have a ton of time to create blog posts on top of the training videos (which I simply cant afford at the moment, because I have to shift my use of time from doing instead of reading/learning/watching lol), but I still enjoy using your seobook-blog as a resource to check regularly to see if anything major has happend in SEO (as things in this industry change over time).

Anyway, just wanted to give you some positive feedback on those kind of posts (I kind of like them)

August 15, 2008 - 7:21pm

Hi Aaron,

Searching randomly through Google for the term “backlink” in connection with page ranking brought me to your site. Your backlink-analyzer enjoys 1st page placement, 7th to be exact, that is an achievement in itself. Congratulations for that and also for your interviews and mentions in the media. You are going great.

It felt nice to find so much useful content and resources here on your site. I have subscribed and would be going through it in due course. I can definitely utilize some of them.

I have been using Dave Kelly’s Linkvana system (unlimited, PR2-5, one-way links for an unlimited number of sites) for last seven months, that is a good exposure to have an evaluation of the service. So I can say that it isn't going to be for everybody and is suited more for intermediate-advanced marketers who grasp the KW concept.

I myself have got good result with that, and also through my own improvisations. I am looking forward to learn more on the field and use new tools, and you and your site are a prize find in that direction.

I wonder if you could spare some time to visit my site and jot down some pearls of wisdom.

Hoping that we would interact further in coming days.


August 15, 2008 - 10:32pm

"Did you know that before ketchup Heinz was a leader in the pickles market?"

Aaron - I see you have been reading the books by Al Ries and Jack Trout! I am amazed at how few people have. I recently acquired a customer that is in a very, very competitive market. Looking at their competition, I did not find a single example of somebody that has followed the Ries/Trout advice of marketing to smaller and smaller niches.

Even after pointing this out and explaining the concepts to my client, they are reluctant to do anything other than what everybody else is doing.

I am working on a deal with them where I build the niche sites myself and share the profits.

Aaron - do you ever engage in profit sharing deals? Do you think it's beneficial?

Do you combine "classic" marketing advice with SEO advice? Is that commonly done?

August 15, 2008 - 11:56pm

I think the best SEO advice is combined with classic marketing advice. :)

I have done a few profit share deals, but not many...less than a half dozen so far.

August 16, 2008 - 7:01am

Hey Aaron,
I just thought you might want to know this guy claims the exact same interviews you do. In fact he has this exact same blog post on his site. You might already know this but if not I wanted to give you the heads up.

http:// o

NOTE: Take the spaces out on both sides of the o - I added those so he doesn't get any free advertising.

August 16, 2008 - 4:28pm

Aaron the Heinz example is great! I'm from the Pittsburgh area where Heinz originated and still has it's headquarters. They actually had over 57 products (originally starting with horseradish, pickles, and then ketchup) hence the name Heinz 57. And of course now their well known for their ketchup. Let me know if you want and I can send you their famous pickle pin that you get when you take a tour of their factory. The pin is a funny little quirk that's famous here in the local area - as Heinz is obviously a big part of the community here.

August 16, 2008 - 8:02pm

Hi Sean
I saw the pickle pins on eBay when I was hunting around to research that link. :)

Thanks for the offer, but honestly I feel I have too much stuff and if anything need to not accumulate any more until we give away and/or get rid of some of the stuff we got.

August 17, 2008 - 5:36am

Aaron, no problem. I totally understand, I can image you probably have people offering/sending you stuff all the time.

Anyways thanks again for the interesting post.

August 17, 2008 - 1:08pm

Hi Aaron,

I just wanted to say thanks for the interview. It is always fun to talk to you and get your perspective.

Something that was kind of surprising and unexpected about the interview is the feedback I received from folks living abroad. Apparently some of them thought that you were not that aware about what is happening in international and multilingual SEO.

I had no choice but to cordially invite them to join us at the SEOBook Community Forums to continue the discussions :). Might be a shocker for some of them to read the

On a different note, Patrick makes a good point about keeping up with these kinds of posts. There is always good reading material you link to.



August 18, 2008 - 10:01am

Hi Aaron,

I commented on Augusto's blog to congratulate both for the fantastic interview. There are a few SEO companies and very few SEO gurus that are tackling the area of global search and very little have basic knowledge of the nuances of every market.

Fantastic points from both Augusto and Aaron about multilingual keyword research and website localisation. We tackle multilingual campaigns all the time and it makes a huge difference to use a native speaker who knows the market and cultural peculiarities in order to tackle every aspect of a SEO campaign: from link building to writing compelling copy adapting it from English and SEO worthy.

We hang around in the forum to discuss about issues of every country in both English and the most popular languages in the internet. You are all more than welcome to drop by.

August 18, 2008 - 5:15pm

Thanks for turning me on to an excellent resource that somehow I had missed. Sugarrae is top notch reading!

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