Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?
- below radar network = huge obvious footprint
- ethical SEO = while the search engines are not our clients, we put them above our clients (or, we are lacking in creativity)
- industry standards & certification = low paying job, little to no competitive advantage
- cheap original content = recycled, machine translated, or obviously outsourced
- blog links = comment spam
- automated link building solution = bot driven spam
- spam = sites positioned above mine (think this one came from Brett Tabke)
from search engines...
- ad quality scores = price gouging algorithms
- ethical links = links purchased through our ad network (including adultery links)
- link spam = links bought through other networks, especially if they influence our rankings
- quality content = content just like the stuff on your site, but published on a Fortune 500 website
- thin affiliate = content just like on the Fortune 500 sites, but published on your website
- organic growth = keep ranking on page 12. buy our ads if you want exposure. better luck next life.
- seo friendly directly = only for SEOs, not something Google wants to count
- useful links = poor label for irrelevant spam
- bidding directory = list of casino affiliate sites
- high pagerank = recycled expired domain (or domain showing false pagerank from pointing the domain at a trusted domain and waiting for a Google toolbar update)
- 100% spam free = free spam. and nothing but spam
from PPC marketers...
- PPC is way better than SEO = speaker earns more charging a percent of spend than they would for delivering greater value through a more complex but less transparent process
- SEO is luck = speaker is ignorant of the SEO field, and is too lazy to learn it
- high volume leads = massive cookie pushing
- high quality leads = incentivised or automated
- lead cleansing = hoping mixing in your fraud with the pool of others will conceal it
from email list internet marketers...
- you're leaving money on the table = It's my money (on your table), and I need it now. (a shout out to J.G. Wentworth!)
- cutting edge system = outdated advice (with a high affiliate payout)
- buy today or miss out = if you buy you are probably being exploited by an offer that has no lasting value
- life-changing event = you will be bombarded with spam for the rest of your life if you send in a single dollar
What are some of your favorite double meaning words and phrases?
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