How Natural is Your Site's Growth? Check Your Google Indexing Profile

Michael Jenson from Solo SEO recently emailed me about a cool new free SEO tool he created called Index Rank. After seeing my post about Google date based filters, Michael created the Index Rank tool, which allows you to see the growth of a site's profile in Google based on the number of pages indexed over different periods of time. The tool also allows you to compare multiple sites against each other.

Why is this data useful?

  • Since Google removed the supplemental results label, the next best thing we have to test site trust for lower end longtail pages is how quickly new pages are getting indexed.
  • If you see a rapid increase in indexing you know that is caused by an increase in domain trust due to better inlinks, an increase in content creation that leveraged unused authority the site was sitting on, solving a crawling issue, improving internal site architecture, or some technical issue that might be associated with creating duplicate content pages.
  • If everything you create is getting indexed you may consider creating content at a faster rate, perhaps using sub-brands off subdomains.
  • If you keep pumping out content but are not seeing your indexing stats go up, that is a cue to build links.
Published: November 5, 2007 by Aaron Wall in seo tools


November 5, 2007 - 11:12am

Aaron -

Tool is an interesting concept, but running it on a number of sites where new content has been added, indexed, showing in serps and cached in the same time periods available in the tool, and I get no results. Probably more of an issue on Google's end then anything else.

Just a heads up.

November 5, 2007 - 2:50pm

Ari, if you want to send me a few examples of sites I'd like to check them out and see what is affecting their rank the most. Thanks! michael _at_ soloseo dot com.

November 6, 2007 - 9:32am

Michael - email sent.

November 5, 2007 - 2:08pm

I've been lurking for a while, been meaning to register and comment.

Anyway, this was a VERY useful post. Thanks.


November 5, 2007 - 3:11pm

Thanks for posting about it Aaron, and thanks for seeding the idea with your post about Google's data based filters!

November 5, 2007 - 4:30pm

Props to Michael Jenson! And thanks for sharing this, Aaron. It really does seem to be a very useful tool for gauging the indexability of a site.

November 5, 2007 - 6:15pm

I have to agree with the above comments. Awesome tool and thanks for sharing.

November 5, 2007 - 6:25pm

Definitely nice to see a that people are thinking up new and fresh ideas for SEO tools.

Great work, and I also thought that was a great video.

November 5, 2007 - 7:29pm

Wow, nice tool and nice results for me... my main site have an index rank 10... Sweet!

November 6, 2007 - 5:20pm


I did the searching for few and here are the results: -- 6 - 3 ----- 9 -- 7 ---- 8

now the interesting part is my blog ( has a better index rank than Amit Agarwal's Digital Inspiration ( Is that possible?

Because seobook wrote about the tool so it has the best rank and problogger is seobook's friend so he is nearing him too! *JOKE*

somehow johnchow is again showing up to be a good fighter even though Google has blocked his blog of the search engine!

don't you think the results need to be looked? They could have been better.

November 19, 2007 - 6:40pm

WOW - cool tool! I couldn't find exactly what the indexing score meant but I am assuming the higher the score, the better! It'd be cool to have a new toolbar button for that tool!


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