eHow Aggregating Bulk Register.com & eNom Data

Jun 5th

The third reason we really like [eNom] is because the data, right. Almost 10% of the entire web hits our servers. At least 10 million domains. In a world like the web, where everybody is everywhere, trying to figure out what people are doing, particularly in the longtail this is a really exciting source of data.

If the domain name data leakage from eNom & BulkRegister is "exciting" for him that means sharing it must be "not exiting" for their customers.

One more from the "competing against yourself" series. ;)

A few other recent examples: giving away your analytics data, giving away your most valuable keywords, and doing link research for competitors.

Published: June 5, 2010

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Comments

June 5, 2010 - 5:08pm

So thats how eHow spots hot trends like "How to Become a Male Escort" (in 5 quick steps.)

June 7, 2010 - 12:36am

Do any of those steps include watching Deuce Bigalow I & II? :D

June 6, 2010 - 4:59am

Cool piece Aaron. It is amazing that he would state this publicly.

Do they receive data even if you don't use their hosting services, and instead only their registration services?

June 7, 2010 - 12:30am

I don't know what all data they collect or how they use it. I only know that they have publicly stated the intent to aggregate customer data and use it against them, describing it as an "exciting" opportunity.

I wouldn't want to funnel a single Dollar into such a firm, just based on that.

June 16, 2010 - 12:18am

To have access to that kind of information would be unbelievable. I agree that it is somewhat in the grey area aggregating customer data, but interesting non-the-less

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