It is no secret that Obama is great at public speaking, building a fan base, working the press, and leveraging new distribution channels, but one of his most overlooked marketing achievements is...domain name selection. Anyone who has watched Idiocracy should appreciate the domain names that government programs are now launched under.
Before Obama was sworn in, he launched Change.gov under The Office of The President-elect. Change is an easy concept to grasp after 8 years of crony capitalism and fraudulent wars built on lies from international war criminals. But "change" in and of itself is a tool, not a destination...where is it going?
While launching a plan to increase government spending by nearly a trillion dollars to "create" millions of jobs, upgrade infrastructure, and computerize the national health care system (what hidden costs might come to individuals from that "change"?), Barack announced that his plan to spend this money will be tracked under Recovery.gov.
Part of Obama's spending plan is to "expanding broadband access to millions of Americans so businesses can compete on a level playing field, wherever they are located." But the playing field has never been level (just look at how the bankers rewrote the consumer bankruptcy laws to shaft consumers a few years before the banks were begging the government for trillions of dollars of handouts).
Investments in the web will increase the value of web assets, but the increased competition will make it harder to gain attention and exposure unless you have capital to invest, and invest it wisely. Just this week a corporation worth $10's of billions put one of our core keywords in the page title of their home page! We still outrank them, but for how long?
I thought it would be at least a decade before the United States government started domaining. Many large corporations are sure to catch on soon, increasing domain prices and closing off a great investment opportunity for smaller players. I have been busy over at BuyDomains looking for good names to hoard and build, picking up another 3 yesterday. SEO Book members have access to a coupon code to get 15% off BuyDomains domain names on our member discounts & coupons page.
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