About 6 months ago I created a site explaining how worthless most search engine submission programs are. After referencing it again via email today I remembered it and figured it was worth sharing it amongst other SEOs for a laugh. :)

Please read this site for a laugh, but do not link at it: dollarseo.com

And here is the summary of the service provided by one well known search engine submission service (which lead to email spam, bait & switch offers, and spammy MFA sites that did not even have a submission link)

January 5, 2008: Bought $29.99 _______ SEO service from a second shady search engine submission service provider.

• After entering keywords that I came up with, _______'s meta tag generator came up with the following meta tags for me
  <title>dollar seo search engine optimization services inc.</title>
  <meta name="description" content="No information was found">
  <meta name="keywords" content="No information was found">
  which prompted me to use my meta tag generator, which offers real useful advice on how to generate a good page title and good meta tags.
• Submissions are done manually or semi-manually. They list the big 3 engines, Alexa, DMOZ, Librarian's Internet Index, and the Yahoo! Directory.
• I submitted to the engines, but did not submit to the major directories because I doubt they would list this site there, and did not want to risk them removing some of my other sites because they were angry I submitted this one. The Yahoo! Directory may have listed this site if I paid their fee, which is $299 a year. Paying that extra $299 fee removes DollarSEO from its roots though ($299 for one link sure takes the $30 SEO project out of the $30 category), and again, I did not want to risk them removing my other sites from their directory.
• Beyond that they list something like 200 more directories and search engines. Since many of these directories are free, their business model is hidden on the back end. You will find that they send you no traffic, but do spam the crap out of your email inbox for submitting to them.
  • Some of these emails say click here to confirm, and then if you click through and submit your email address and website details they offer a Paypal button for you to spend $20 on the submission, even though it is to a search engine with poor relevancy that nobody uses. Even if you do not pay you can bet they will email you.
  • Some try to upsell you on more "submit your site to thousands of additional search engines" programs.
  • Ask yourself why so many of them need to validate and revalidate your email address to take your listing. It is because they want to pound the crap out of your inbox with spammy offers. I remember being on the receiving end of this crap when I started out on the web about 5 years ago.
• Some of the listings have errors.
  • Skaffe (the directory) was listed as a search engine.
  • The additional search engines category includes AltaVista and Alltheweb, which are powered by Yahoo Search.
  • The first additional search engine link I clicked on was in German, had no actual submission form that I could see, and included a huge AdSense ad block in the content area.

Update: For driveby searchers here are some free search engine submission links, though you will probably need to build links to rank for anything competitive.

• Google: http://www.google.com/addurl/
• Microsoft Live Search: http://search.msn.com/docs/submit.aspx
• Yahoo!: https://siteexplorer.search.yahoo.com/submit

Every day I still get lots of emails and phone calls asking me to answer SEO questions and how to build their businesses for free. I get far more email than I could possibly answer, but much of it is from people who place a $0 value on my time - which does not scale as a 1 person business, especially after the failure of communism.

There are a couple great things about running a paid members only forum in a marketplace dominated by the cheaper faster free mindset

• When people pay they value and appreciate what they pay for and are more likely to act upon it. The act of paying for information increases its utility and value.
• Lots of people dig up scoops and have a wide array of experience that make the forums far more valuable than they could ever be with just the experience of one person or a small group.
• The pricepoint filters out people who do not value my time or their own time. This has multiple benefits, a couple of which are listed below.
• Rather than being chuck full of the self promotional hype, affiliate offers, and misinformation that dominate most public forums our private forums have a much higher signal to noise ratio.
• Rather than rushing through hundreds of emails just to finish them, I can take time and do the best job I can answering the questions of the people who actually value my advice.

There is no such thing as pricing pressure. You just need to focus on the people who care about what you have to offer, and ignore the 99% of the market that does not.

Google launched a new version of Google Trends which includes website traffic estimates, and highlights....

• visitor locations
• top keywords
• related sites

You need to be logged into a Google account to get a numerical scale on the traffic graph, but you can still get the general trend graphs and other data without logging in. Google also allows you to compare up to 5 sites at any given time

Search Engine Land reported that Google Trends...

This tool bases its data off Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research.

Those who wondered why using Google Analytics is a bad idea just got a taste of why it is a bad idea! Sure the data is only aggregated anonymously, but with Google owning 70% of the search market and having access to your analytics data you never know how deep they could decide to go through the data for competitive purposes. Is your site a keyword source for AdWords? How much of your data will appear on Google Trends?

You can't export the data yet and it only shows data for high traffic sites, but it is a great free tool for marketers.

• If sites do not show any data then they are probably either low traffic sites or penalized.
• The related sites feature lets you know how related your audience is to other sites, which is useful for determining how familiar their audience is or if you are reaching a new audience when buying ads.
• The top keywords shows you what competing sites are getting traffic from, and if those terms tend to be more brand oriented or more generic in nature...which is useful when thinking about the stability of a website you may want to purchase.

Fred Wilson did a review of Google Trends, comparing Google Analytics to Compete.com and comScore across 3 high traffic websites.

Since we are investors in these three companies and know what their internal numbers are saying, I can safely say that ComScore and Compete are lower but directionally correct. Google is like Alexa in that they don't report absolute numbers but even if they did, they are not directionally correct on this particular set of companies.

The fact that Google is even compared to the analytics firms with years of experience and algorithmic tuning shows how easily they could take a leading position in this market if they wanted it. Google will improve their accuracy, and at any point in time they could chose to expand the top 10 keywords to the top 100 or top 1,000.

The AP threatened to sue a blogger for quoting small passages, and at the same time the mainstream media is trying to redefine copyright for their own benefit. Eventually much of the mainstream media will start looking like eHow and Mahalo. Your content compiled and slightly rewritten by a third party. Your keyword list is their money list. Thousands of people are competing against you while you read this sentence. As your data leaks it is going to be tough to stay competitive unless you are often the topic of conversation. Public Relations is the only PR that matters.

I am probably a bit less pessimistic than Michael is at the moment, but firms are using G.P.S. data to create "reality mining" for offline analytics, predicting everything from traffic patterns, where to buy an ad, and where to place another store. A recent NYT article highlighted some such services:

Tony Jebara, also 34, the chief scientist and another co-founder of Sense, said, “We can predict tourism, we can tell you how confident consumers are, we can tell retailers about, say, their competitors, who’s coming in from particular neighborhoods.”

The idea of staying competitive through obscurity is obsolete. So you may as well be a loud mouth, encourage users to be loud mouths, and build a big brand that helps protect your plot from competitive market forces.

If you build a clean trusted brand many people will emulate your brand and leech off it. Everything from wrapping spam in the Google brand right on through to registering a domain name that sounds just like your name and doing mass email spam with it. You can't stop all of it (or even most of it) but you can defend yourself from a lot of it by:

1. Registering a couple of the more common alternative domain extensions (like .net and .org). This also has the benefit of locking out some competition if you own a keyword domain.
2. Adding the word the to your domain name and buying it
3. Adding an s to your names and buying the .com versions (the person who bought seobooks.com wanted $25,000 for it...I should have spent $8 instead)
4. If you own a 2 or 3 word domain name consider buying the version with a hyphen between the words
5. If you have an affiliate program you either need to actively monitor the search results or prevent affiliates from registering your brand in the URLs
6. If your brand domain is not generically descriptive then buy not only your brand name, but also buy the name with your brand name + your field of trade in it. Just recently one well known SEO firm was the victim of brand dilution due to someone registering theirnameseo.com and doing a massive email spamming campaign.
7. Given that the April 2007 version of Google's remote quality rater guidelines defined social sites as vital results if they rank then it is best to register your brands on the major social sites before others do. (Someone else is already seobook on twitter and I don't think it would be cheap or easy for me to change that at this point.)
8. For each major product launch or linkbait launch you may also try to get at least the matching .com name (advice I wish I would have gave myself in the past).

Some companies may also go so far as to check for other domain names containing their keywords, monitor recently registered names containing their trademarks, or pay a third party to do so. You probably do not need to go that far in most cases, but if you are going to put a lot of time and effort into building a brand then carrying an extra couple hundred dollars a year in registration costs is a negligible fee to help protect your offering from brand dilution from unsavory market competition.

I created a new training module talking about how language in new industries changes over time, how you can track change, and how you can take advantage of structural changes. I made the first 1/3 of it freely available, but the action items are for subscribers only.

I am still trying to figure out how to balance creating premium members only content and publish many posts to the blog. Which of the following ideas do you like best?

• make one out of every few freely available forever
• make a portion freely available forever
• make new content freely available in its entirety and then make it exclusive after a week or some other period of time