New Google SERP Changes

Google has been changing the code used to display their search results a number of times over the past couple days. We recently updated SEO for Firefox and Rank Checker. Both should work as of now, and if any more SERP changes happen we will try to update the extensions as soon as possible.

If you need to update these tools you can do so within the Firefox browser by clicking on Tools in the top Firefox menu, then from the Tools menu click on Add-ons. This will pop up the Add-ons / extensions window. At the bottom of this window there is a Find Updates button you can click. That will bring in the new updates and then when you re-start the browser the extensions should be fully functional again.

Published: August 23, 2008 by Aaron Wall in seo tools


August 23, 2008 - 6:25am

Going without the best seo tool ever was rough! Glad you got that fixed Aaron :)

August 23, 2008 - 6:35am

Aaron, the update kept throwing an "hash error" and the install kept failing when I tried to update.

August 23, 2008 - 9:44am

Hi Rajasekharan
I wonder why it is doing that. The update worked ok for me, and then I just did an uninstall and reinstall of the extension and that worked too. So it should work. If it is acting weird maybe uninstall the extension and reinstall it.

August 23, 2008 - 10:01am

Aaron, its working now. Thanks

August 24, 2008 - 11:14pm

You never truly appreciate something you use all the time until it stops working. Thanks Aaron for providing these great tools.

August 25, 2008 - 9:17am


I had a mild panic this morning when I checked my keywords to find I ranked nowhere for anything. I thought I had been given one almightly slap!.

So pleased to find I just needed to upgrade my version of RankChecker.

That'll teach me not to take a few days off.

Thanks Aaron. Great little tool.

August 25, 2008 - 10:39am

Great Aaron the tool is working perfectly now but its shows some bitter results to the serps for few as always truth some times hurts.
The drop in rankings and high in few makes everyone say huh huh.

August 26, 2008 - 10:11am

Hi Aaron,

I just updated my rank checker but not it doesn't work for

I closed firefox and re-opened it but it still doesn't work.

Could you fix it please?

Thanks man!


August 26, 2008 - 11:03am

Hi Sean
Could you try uninstalling and reinstalling perhaps. or maybe a re-start of Firefox would help.

August 26, 2008 - 1:54pm

Hi Aaron,

I uninstalled the rank check, closed firefox, then reinstalled rank checker, and it still doesn't work for

August 26, 2008 - 2:06pm

Hi Sean
I think Google just changed their SERPs again. :(

I think we are going to try to use regex to code it to make it work for multiple serp formats. We should have an update out today or tomorrow.

August 26, 2008 - 3:14pm

Got a problem. I've installed updates - no or results. I've uninstalled then reinstalled. Still the same - nothing showing.

I've manually checked google for our positions and our pages still listed ok.

Any tips

August 26, 2008 - 3:16pm

We need to do another update. Google keeps changing their serps. sorry for the inconvenience.

August 26, 2008 - 3:33pm

Thanks for doing your best with this issue Aaron, for a free tool service you are doing pretty well. Any idea on what is going on behind the scenes as a reason for this code change?

August 26, 2008 - 3:35pm

I think they are trying to shake out a lot of automated queries.

August 27, 2008 - 9:51am

An automatic update of Rank checker just happened, but there are still no results for

August 27, 2008 - 5:34pm

We will try to get this fixed soon Sean.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today