Sometimes when doing link analysis you come across pages that would be appealing to get links from, but may not fit the profile of a page or site that the owner of the page in question would likely link to.
Of all the pages on the web, most of them are not overtly amazingly thoughtful or original. With that being said, it costs next to nothing to write an article or hire an article writer to write about a topic which could likely gain links from various trusted or authoritative resources.
For most people it is easier to create something worth promoting than trying to promote something not worth promoting. Along those lines of thinking, it is easier to create something people care about if you use their interests as the source of the content or idea.
Whether or not you care about Search Engine Spam, it is easy to let the author of a page about the topic think you care by writing a piece that cares, even if your only goal is the link.
Of course, you don't want to destroy your brand value in the process, but there should be ways to use tact and get a link without writing something that is untrue.
If the thought or reasoning behind the article does not totally agree with you, then it might be a good occasion to hire a guest writer.
