How to Spend More on PPC Marketing

May 14th

Not how to get more out of your ad spend, but how to spend more money on your PPC ads. Never did I think I would read an article about how to spend more. Why not though, eh?

The 1st major question they listed in evaluating your spend:
Any Search Engines Missing?
Kinda funny that the article was sponsored by FindWhat and there is a huge FindWhat ad next to it ;)

From the few chats I have had with him Kevin is a super bright guy, and probably one of the top half dozen PPC experts in the world, but do you think ClickZ is being a bit transparent with the advertising business model there?

Published: May 14, 2005

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