Not how to get more out of your ad spend, but how to spend more money on your PPC ads. Never did I think I would read an article about how to spend more. Why not though, eh?
The 1st major question they listed in evaluating your spend:
Any Search Engines Missing?
Kinda funny that the article was sponsored by FindWhat and there is a huge FindWhat ad next to it ;)
From the few chats I have had with him Kevin is a super bright guy, and probably one of the top half dozen PPC experts in the world, but do you think ClickZ is being a bit transparent with the advertising business model there?
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