Syndication and How News Spreads

Jan 6th

A while ago I started publishing bits of an article that I intended to finish quickly, but life slowed me down. Here were the first parts

Why Bloggers Hate SEOs
Why SEOs Should Love Bloggers
Dynamic Sites and Social Feedback
Controlling Data and Helping Consumers Make it Smarter
Small vs Big and Voice in Brand

I am going to see if I can finish up the article today. Here is the next piece:

How News Spreads:

News has to start from somewhere. It doesn't really matter if it comes from blogs or traditional media. A few things that are important with both publishing formats are

  • both have incentives to get the scoop or report on stories early
  • both have audiences who can further spread your message
  • both are fairly viral
  • both have lots of legit link popularity
  • getting viral marketing via blogs or news coverage is something that most people will not be able to replicate

Eventually if the story spreads the feedback network becomes the next round of news. If one or two well known reporters write your story other journalists and bloggers may feel like they are missing out if they do not cover it.

The story about me getting sued was picked up by another blogger, then BusinessWeek, then the WSJ. About a few hundred blog citations followed that. Sometimes news that goes a bit national comes back local, and even then you get a bonus links. A Pittsburgh paper mentioned I was sued. That story was syndicated on a Detroit paper, and even got a mention in the blog of the local paper.

Newspapers love to syndicate content from each other to lower costs. Sometimes they even syndicate things that don't make sense because they need fill to surround their ads. I have even seen an Arizona column featuring local Rhode Island bloggers.

Published: January 6, 2006

Comments

January 7, 2006 - 12:09am

News has to start from somewhere. It doesn't really matter if it comes from blogs or traditional media.

News isn't typically generated by the media or bloggers -- news is stuff that happens, and journalists or bloggers just report on it.

January 7, 2006 - 2:01am

generated by the media or bloggers

I never claimed that it was...I was simply stating that no matter where the source is so long as it is legit news then being near the front end of it spreading is a good thing for your site.

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