Andrew writes a 4 page article about the new AdWords system. Smart of him to reinforce his market position by writing an article about it. I also found it interesting that he wrote about his speculations as to why some things at Google change and how Google is viewing the ad system more like organic search results.

You can count on the backend technology driving both AdWords and Google's search results to get more complex. Eventually the systems may require some sort of degree or certification, although for now nothing can really beat what you get out of hands on experience.

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