Are You Thinking Like Google?

Sep 3rd

No, not like that, but in the good way! :D

The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online.

Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate? It's time you should, because once you understand how to start thinking like Google, you can finally begin to go beyond just ranking better, but also how to be a master Internet marketer so you can get more sales, leads and publicity.

After all, once you've been found, you now have to convert. Otherwise, it's a waste of time.

So why does Google win? Because Google is the world's biggest, and best, problem solver. The truth is that there are only two reasons why we all go online, using Google or not. Those two reasons are:

1. To have a problem solved
2. To be entertained

That's it. Everything, and I mean everything you do online falls under one of those categories. For example, let's say you're planning on cooking your wife her favorite chicken marsala dish for your anniversary. You go online and do a search for "chicken marsala recipes". Boom, you now have recipes, and videos, and images and cookbooks and all kinds of information to help you solve your problem.

As another example, let's say you wanted to relax after work and watch your favorite musician play some of your favorite songs. You go to YouTube and do a search for "Rolling Stones Videos" and boom, you're now watching video content that entertains you.

YouTube, which is owned by Google, is already the number two most searched search engine on the Internet (behind Google of course). That means that today billions of people are actively searching the Internet for video content. That also means that because of the public's fast-growing massive hunger for content in video form, that regular people and businesses alike are now able to profit from the creation of that said video content.

The truth is, Google (and your business) has to solve problems for their (your) customers, the Internet searcher. If they (you) can't do that, they (you) lose customers. It's that black and white.

So I'll ask you again. Are you thinking like Google? Have you sat down and figured out what your target audience's biggest problems are? If you haven't done that you need to do it now. Anticipate what they need. Figure out their pain and then create products/services that take that pain away.

Just like Google.

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, "Attention! This Book Will Make You Money", as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

Published: September 3, 2010

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Comments

September 4, 2010 - 11:15pm

Okay, this is scary, this post sort of sums up everything Ive been thinking about during the past few days SEO/IM-wise. might check out your website Jim, because if youre thinking along the same lines as myself, but ahead of me, I could figure out today what I'd only learn in the future and be ahead of myself LOL.

An analogy for this big picture idea of "simply solving problems" that Ive had at the back of my mind for a while is the following:

MacGyver would have very little trouble with SEO/traffic acquisition...and at creating successful monetization models...once he had learned the basics.

September 6, 2010 - 3:25pm

Google will dominate everything - they already do.

However, I have trouble with adwords once in a while...

September 7, 2010 - 2:54am

"YouTube, which is owned by Google, is already the number two most searched search engine on the Internet (behind Google of course). That means that today billions of people are actively searching the Internet for video content. That also means that because of the public's fast-growing massive hunger for content in video form, that regular people and businesses alike are now able to profit from the creation of that said video content."

For a seriously bright guy like Jim Kukral, this is a rather dissapointing post. The above paragraph could have been written by Captain Obvious.

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