How Hard is it to Relate Your Site to an Important Idea?

Oct 30th

Most sites are easy to relate to popular or important link rich ideas if you are creative. For example, to some people this site relates (or at points in time related) to web browsers, open source software, religion, politics, science, education, human rights, free speech, marketing, market manipulation, entrepreneurship, blogging, search, and many other link rich topics.

Part of why I stray off topic is because I think everything is related. But it also doesn't help that I entered the market so late, and SEO is generally hated when compared with the general linkability and passion with which people talk about innovating search technologies. What can you do to make your site relate to something people care a lot about or are irrationally / emotionally drawn toward? Do you care about the environment? Are you religious? Are you disabled? Are you part of a minority? Do you care about human rights? Do you wish the world was safer? What flaws in Google's business model concern you? How did you overcome your biggest faults and fears? Could you help stop wars?

The things you are not supposed to talk about are the things which link rich people link at. You know your idea has legs when people at different ends of the political spectrum link to your idea and claim it as their own because they identify it as being associated with their ideology.

Typically it helps if most of your content is focused on your core topic, but some of the people who are easiest to talk about are easy to talk about because they can relate their topic to other hot topics. If you are a usability consultant why not talk about blogging and search, for example.

Focus on the reader. Controversy will incite passion. Passion drives links.

You have to balance it though, because packaging matters:

At some level, at a very major level in fact, the way we feel about a transaction is more important than the transaction itself. Some people like a sporting event more if they got the ticket from a scalper, other if they got the ticket for free from their boss. Some people need to feel like they've taken the system (whatever the system is) for everything it's worth. Others need to pay retail (especially on a wedding dress, cemetery plot or flu shot).
...
Marketers are working hard to corrupt the way we feel about our friends and the people we respect. I think, in the end, it's not going to work. We're hardwired to respect real authenticity, and at some level, that means trusting the motives of the person we're listening to.

Backward Links & Forward Links

Oct 17th

Microsoft recently announced the ability to research what pages a domain links at. For example, see what pages this site links at using LinkFromDomain:SEOBook.com. You can also use their advanced search features in combination with LinkFromDomain to look for links pointing at domains within a specific geograph region, and / or adjust the result order by popularity and freshness.

As most seasoned SEOs knows, Google gives sucky inbound linkage data. You still can get a decent sample of recent inbound linkage data from the Google BlogSearch link function though. For example, here are recent blog posts linking at SEOBook.com. Technorati provides similar linkage data.

You can get a more comprehensive view of linkage data using Yahoo! Site Explorer.

I plan on updating SEO for Firefox to include the LinkFromDomain feature and check if URLs are linked from the Wikipedia.

In addition to all of these forward and backward link tools many video content sites and social bookmarking programs allow you to use other's work to explore interesting items, which sorta brings the fun back to the web...finding all kinds of cool stuff.

As technology evolves, and more users become editors, the value of being a general editor will be commoditized to nothing unless you work long hours, have a community helping you, are heavily biased, passionate, or can add some other significant value to the information you consume and sort. But if you are an agressive marketer being able to sort through information so many different ways makes the job much more fun because it gives you so many options.

Quintura Search - Cool LSI Like Related Keyword Research Tool

Sep 14th

Improving Customer Experience linked to me (so they are obviously cool), but, more importantly, they mentioned a cool related keyword research tool named Quintura Search. Quintura is a free LSI type keyword research tool which shows you related keywords pulled from top ranked websites in any of the major search engines and major content sites like Wikipedia and Amazon.com.
If you do not know a topic well this can give you added things to think about when trying to optimize for it. If you do know a topic well this can give you a way to test how sophisticated or biased different search algorithms are. In addition to being able to compare various engines, you can grab more results, and adjust the coverage depth of keywords it sorts through to find what keywords are most semantically related. Also when you scroll over a keyword it highlights other related words, likeso:
Quintura Search.

Awsome and slick application. Well done :)

Zippy

Sep 6th

DaveN is making a metasearch SEO tool by the name of Zippy.

Please leave feedback and requests @ TW.

Another SEO for Firefox Update

Aug 22nd

My programmer recently updated SEO for Firefox again. It now uses the Yahoo! API, the MSN Search API, and the Technorati API for added reliability.

If you have any feedback or comments about the most recent version please leave them hear. While I will be traveling for a bit I will make sure my programmer checks out your feedback.

Clickthrough Rate by Search Result Ranking Position

Aug 15th

AOL has a bias toward consumer (ie: non b2b) type queries, and they may have a higher % of brand related searches that both act to place a bit more emphasis on the top search result than general searchers from other search engines, but some people have dug through the 20 million search queries AOL gave away and come up some stats.

SEO Blackhat dug through the numbers and has a free tool for estimating clicks based on search volume estimates and rank position.

Updated Firefox SEO Extension

Aug 14th

Yahoo! recently announced they are moving some of their link queries over to Site Explorer. The problem with that is that now there is no way to get .edu and .gov backlink data from Yahoo!

I had my programmer update SEO for Firefox to pull linkage data from MSN Search. In addition, he added some of the features that are in SEOpen and SearchStatus, such that you can highlight nofollows on a page and right click on a page and pull in some of the relevant link and other SEO related information.

After Yahoo! (hopefully) restores the ability to sort linkage data by TLD we will re-enable Yahoo! as a data source. There might be a few bugs in the newest version of SEO for Firefox as well...like if you query MSN Search automatically too quickly they may end up blocking your IP address.

More Fun With AOL Keywords

Aug 9th

A few people have created free cool web based tools which allow you to search through the 20 million keywords AOL recently shared with the marketing community. http://www.aolsearchdatabase.com/ - allows you to sort data by:

  • User ID
  • Keywords
  • Date of search
  • URL

http://www.askthebrain.com/aol/

  • allows you to sort data by TLD
  • allows you to sort data by keywords leading to a specific domain
  • by default the tool also displays the top few thousand URLs, the number of referrals to a URL, shows the top keywords leading to a URL, shows the keyword diversity ratio

http://www.dontdelete.com/ - search by keyword, keyword stem, or part of a keyword to find related keywords. For example, if you searched for dati it would return all keywords that had dating in them.

Anyone think I should add a link to any of these tools on my keyword research tool?

Mo Money Keyword Brands

Aug 3rd

Branded traffic is worth big bank.

If you rank for a business name in a good niche ~ it can pay dividends, especially as the business markets its brand, I am not talking large corps here but I have maybe 5 websites that I tested that rank either 1 or generally 2 for the business names and they pay large, when these businesses advertise and push their brand ~ kerching!

Exact match keyword domains work well in Google when combined with a few high quality links, and most branded keywords actually are not that hard to rank for.

Dreamy Google Sitemaps & a Page Strength Tool

Jul 12th

Matt Cutts is looking for feedback on improving Google Sitemaps.

I'm expecting some creative answers here. I'll phrase it more generally: Forget XML files or even what Sitemaps looks like currently. What info would you want as a webmaster?

If you could design your dream webmaster or site owner console on Google, what would it look like?

Rand announced the launch of his page strength tool, which aims to be more accurate than Google's PageRank. The one downside to the tool is that there is a delay most all the data sources (for example I think my SEO for Firefox page is ranking at #10 in Google for SEO right now, but the page strength tool shows it as being at 3.5), but it is probably quite a bit more accurate than PageRank alone is.

Also interesting that on one front Google is requesting to look for ways to share as much data as they can with you while on other fronts they make external tools and ideas necessary and valuable because they are unwilling to share data they once shared. Thus markets which were once fairly open are getting more and more abstract. It happened with PageRank and SEO and now it is happening with AdWords too.

Pages






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.