Q: My question is, with this # of links to the same form is it better to save the form with different file extensions or to have all links all going to the same form?
A: I think a large part of the potential problem is intent, which may not be clear and easy for robots and editors alike to be able to understand. If you do go the multi page route you do not necissarily need to optimize those pages ... just get enough link popularity into your site and those pages should rank well. Plus you can pull that data from a database right? [added: ensure you create content which clearly conveys its purpose]
I think another thing you need to look at is the user of your site. If they land on those contact forms or whatever, do those pages provide enough info to actually convert?
Some SEOs I have spoke with have seen sites that had many deep links do exceptionally well in this past Google update. One of them recommended having at least a 2 to 1 ratio of deep links to links pointing at the root URL. This of course makes the SEO process far more expensive, but should make the results far more stable than just building links to your home page would.
Do you build many deep links?
Have you noticed a similar pattern with the sites doing well in this Google update?
Do you have any tips for maximizing your deep link ratio?
My observations show that those with a low percentage of unique backlinks when compared to the total # of backlinks are doing very poorly in these updates.
Many SEO experts I have been talking with prefer to host a presell page on the other site which is linked to from every page on that site. They then make that page sematically related to their site and link that page to various related pages on their site. Some people are also even throw a few other links to authority sites on those pages.
I believe at Chicago SES Jon Glick stated that each site only gives 1 vote. Algorithms such as Google's Hilltop also deweight nepotistic links. If search engines only want to count 1 vote per site or related site owner why not make that vote as strong as it can possibly be?
Do you still get many sitewide links? What is your prefered method to build links?
AdSense Premium Publishers: can boost CTR by 500% when compared to regular AdSense publishers. Looks like I need to make about a million posts, get a few hundred thousand links, throw AdSense ads on my site, and then give it a try real quick...
Overture : Only for the Big Guys?
Not so. One of my friends told me that he was recently cold called by an Overture ad rep interested in placing ads on his somewhat new site.
Placing Porn in Your Own Comments:
Not that long ago I saw a blog rank for a rather gross porn related term (was trying to gross a friend out) and I got to thinking, now that there is the rel=nofollow you really could get away with just saying that you were too lazy to moderate your old comments and re engineer old pages to rank well for many many many many adult terms (I accidentally rank for some by accidentally using occasional foul language).
How could search engines know the difference between a blogger who is lazy with comment deletion and one who is intentionally marketing that way? When blogs naturally rank for random things it could be really easy to make good bank with a false blog set up cleanly using the NoFollow comment effect.
eBay took a beating in the stock market recently due to slower growth. After a ton of brokerage firms downgraded eBay Legg Mason gave them an upgrade.
More Networking Questions: FCC chairman Powell resigned...wonder who's next? and how that will effect the web? It is amazing how many people in the administration have resigned. Surely a sign that something isn'tright.
Protecting Your Listings:
Many companies and people make a name for themselves but do not adequately protect their own name or site name in the search results.
No matter how powerful your name is if you do not create multiple sites with good inbound linkage data you will likely end up with sites or pages that help destroy your brand listing near the top of search results.
if you can get your dissent seen others will likely have the same experiences.
You can easily encourage others to make similar sites (or create content on your site) and target other similar words.
Using a couple days and a couple hundred dollars you can create a site which ends up costing some company hundreds of thousands of dollars to dislodge.
Make Your Corporate Dissent Stick Out:
build a viral linking campaign into your site
search for other dissenters and contact them. encourage linkage.
place BlogAds and other similar advertisements on sites which are owned by vocal people who you know will be outraged by and spread the topic of your site.
leave comments and trackbacks on blogs which heavily support the company you dislike. if they care enough they may rant about you and give you additional linkage data.
publish using a blogging system and integrate your site into the blog community by making lots of comments on related blog posts and registering your site at many of the blog directories.
publishing your content as a blog also can allow others to quickly create you content for you while they are thinking about that topic.
always remind people to "link to us"
make sure that even if their name is not in your domain name (which you may not want it to be for legal reasons - check the laws where you live!!!) that it looks as though part of your official name contains the name of the company you do not like. this helps to encourage linkage data which overlaps with their name.
use fact and research on your site...if it is just a rant site it will not be as effective. people are more moved by emotion than by just numbers though. combine those facts with displaying raw human emotional pain and suffering for maximum effect. (get pictures and stories on your site. Pretend that you are Michael Moore and you are in Flint Michigan).
get listed at many directories under categories such as Allegedly Unethical Firms. if it is a single complaint then list in the single complaint category.
if you can convince enough other people to also make sites on the same topic then that company can get their own DMOZ category which may rank well based upon the power of the DMOZ directory.
make your site as SEO friendly as possible. If you have a site which is taking a major corporation to task feel free to email me and I will see if I can give you a free copy of my ebook.
Effective Anti-Corporate Marketing:
If it is readily apparent that you are biased or if you insult the intelligence of the readers odds are that the site will not have a ton of effect on consumers. If you are just trying to annoy the corporation then it may worth it to make the copy extra spicey, of course check your local laws and whatnot :)
Companies may want to sue you, but then again they will probably not want to throw media weight / plublicity toward your site. Odds are that they will need to invest money into making many unique corporate sites and building the link popularity for them.
As they build sites they have to build up all of them or leverage their link popularity well to avoid your site from showing up.
Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.
Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).
The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.
When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.
Domain Name: E-SEARCHONLINE.COM
Created on: 22-Dec-04
I did not see any meaningful company information on their company information page either http://www.apexesearch.com/info.htm. Some people are wondering if this firm has anything to do with Traffic Power. If any SEO calls you up out of the blue trying to tell you that you MUST buy something TODAY then odds are they are NOT worth buying from. Cold calls = crap. Traffic
How can a person wanting to set up an automated link network say that people should not be able to buy links by PageRank?
How Not to Make Friends...Part 2:
For a while the name of the SEO firm that wanted RustyBrick to link to them was posted in this rant thread.
One time some guy with a big mouth emailed me about how great his firm was and felt that for that reason he felt he deserved a link from my site. I also had a hunch that when another well known firm told me to add them to my SEO forums page that they were spamming me. Not too long ago I got an email from an express link building firm which used "stuff" as the the email title. I wonder how many people use these same shoddy techniques to "promote" (or otherwise destroy the brand of) their clients sites?
Google slowed the spread of selling PageRank when they penalized SearchKing, but now there are a bunch of easy (and sometimes cheap) ways to build linkage data which manipulate search results:
blog comment spam (free - other than bandwidth costs and potential reputation costs)
legitimate blog comments (free)
wiki spamming (free - other than bandwidth costs and potential reputation costs)
forum spamming (free - other than bandwidth costs and potential reputation costs)
guestbook spamming (free - other than bandwidth costs and potential reputation costs)
leaving testimonials (free - other than potential reputation costs)
tell someone just how awful they are (free - other than potential reputation costs)
writing press releases (free - other than the time it takes to write. to distribute on some of the release sites there might be a small fee)
renting links from websites (cheap - sometimes you can get links from sites for well under their market value. some bloggers and the like may sell links for $5 to $10 a month)
renting links from brokers or a third party link renting site (usually a bit more expensive than some of the other options, but you are paying for convenience, and they may get you on some sites that you could not have afforded if you had to pay that site directly)
registering in directories (usually free or cheap one off payments)
participating in community linking programs (free or cheap)
support non profits and the like for links (free or cheap - It doesn't cost me anything to give away my ebook or for a software vendor to give away software. some charities may also provide long lasting or perminant links for a one off fee.)
general reciprocal links (free - other than time)
using RSS to get a ton of links (free)
creating your own link network (cheap - only need to pay hosting and design costs - though if you create link scheme networks you will want to have a good number of them that are not cross connected so if your network gets penalized you still have other income sources.)
buying out old sites and fixing them up (cheap - I have been offered top level category sites in DMOZ which were one of the top three or four sites in their category as ordered by PageRank in the Google Directory for a one off $2,000 fee.)
buying out old community sites and entering them into community linking programs (cheap)
renting links on a site and entering those link slots into a community linking program (cheap - pay for links from one site and get links from a wide variety of sites.)
actually posting things people would want to link to (free)
lots of other stuff I probably forgot to post...
Google slowed the spread of selling PageRank when they penalized SearchKing, but there are a bunch of easy (and often cheap) ways to build linkage data.
What constitutes a linking scheme? What makes one link valid and another one not? Automated, deceptive, and "for the user" are easy words to use, but then there are also legitimate and cheap techniques that have exceptional power over relevancy. At the end of the day it is just a game of semantics.
Many people say PPI directories are rubbish - but that's what Yahoo is and unfortunately people pay to list there.
We can say 'well Yahoo isn't an intentional manipulation of PageRank' (or in a special class) - well what makes them special?
The fact that they played the game of the web early and now a leader is the answer :source
Christmas Cards & Gifts:
Thanks to those who sent me cards and stuff - I appreciate it. I still have not went to the post office with any of the cards and stuff I bought, so the ones I send out - if I ever send them out - will be new years cards ;)
I actually do not feel as Screwdgelike as I normally do, I just have been scatterbrained and a bit busy.
those who gave me good ideas;
those who taught me;
those who inspired me;
those who helped me;
those who invited me to hang out;
those who brought me to the best curry in the world;
Search a Bunch of Sites:
GigaBlast allows you to create a custom topic search engine which searches up to two hundred of your favorite domains.
Taking Bets: Sebastian reviews 2004, and bets that SEO firms will drop like flies in 2005. I have grown to know a good number of SEOs over the past year or so (and chat with many daily). Many come from bright business backgrounds, but it also seems to me that many of us also had exceptionally low points in our lives and looked to the web for something to do when other things did not make sense (I am definentally part of that second group).
I would not bet against the resiliency of internet marketers, especially with how fast and cheaply the web provides feedback. No matter how much search advances people will still make money off SEO services. Some SEOs will always be able to manipulate most any search results, while others will move on to other business roles.
I think niche SEO services (knowing everything about an industry or link building or directory registration or keyword research), more sophisticated SEO services (those who can instantly rank anything or know how to get around any technical problem), and more personalized SEO services (working exceptionally closely with just a few clients) will spread.
General broad SEO services for some random set fee to tons of clients will be a business model that provides less and less value as time passes and search advances.
More clients means more data, but understanding social networks and finding the key things that various web based businesses need to do to succeed longterm is not something that can scale out to work well with thousands and thousands of clients. Most base level salary workers can not do the deep analytical stuff and there is only so much that you can automate or mass produce before it loses value.
Some of the best SEOs work for a limited number of clients and share profit with companies that they help make successful. In the long run it is much more valuable to forge a few strong relationships than to spread too thin. From my experiences usually those who demand the cheapest rates also are the most likely to be bad customers in many many many other areas.
If customer SEO fees and service structure are not customly designed around what their sites need then they are:
paying for a package they may or may not need; &
probably are not getting the individual attention their business needs to succeed longterm.
Even selling things like directory registration or consulting I have fees listed on my website, but in my mind the numbers are arbitrary guidelines to qualify prospects...really nothing more. In my opinion no legit service price can be given for full quality SEO services without first extensively chatting and feeling each other out.
SEO in and of itself will not go away anytime soon, though many of the people doing it may create interesting new business models and ideas or have job positions that go by some other official name.
Then again I could be wrong ;-)
Do you think SEO is going away anytime soon? How will it evolve? Will customers learn to pay in jars of peanut butter?