I've always had a pretty low opinion of the Search Engine Optimization industry. Though there are of course legitimate experts in the field, it seems chock full of people who are barely above spammers, and they taint the image of the whole group.
Blog comment spam is one common type that bloggers know all too well, but creating tons of rubbish content is another type of spam.
HotNacho hires writers to write low quality articles for $3 each. The articles, being of low quality, have little value by themselves. However, if you can get an authoritative site to host the articles you can make a ton of money from advertising.
Black Hat: PPC Techniques. First time I have seen an article about Black Hat PPC. Good stuff Mikkel.
I do understand the reasons as they want to know what pages they send users to but why on earth does Google have to reset my hard earned high CTR if all I change is an added tracking parameter? In any case, I am not going to pay for it!
The simple solution is to set-up some kind of layer between you and them so the URL you use is actually not the one that shows the content.
Content, Content, Content:
A couple newerish (is that a word) products aim to help people grab or create loads of content. I have yet to use any of these.
Article Equalizer - pulls articles from various content sources. I think he also created traffic equalizer, rss equalizer, and many other equalizer products. Wonder if he will eventually release the ultimate equalier suite. ;)
Website Dating: My Density shows first and second degree relationships between websites.
The interface could be a bit cooler and smoother (perhaps if they used a bit of AJAX and ensured the text was easier to read on scroll overs if they are showing a ton of data in a small area), but it looks like a cool idea. more info about My Density and even more info here.
I saw this mentioned a while ago, but I think I forgot to link to it. Essentially it allows search results to be reformatted & reappear elsewhere. Robin Good has more about why he feels it is important.
I have recently seen a site under a month old rank for some rather short query sets.
New SEO / SEM Blogs:
maybe not new, but at least new to me. Got Ads? - seems to be more focused on the ad / ppc side of the search game. have not read it a ton yet but have seen John contribute many good posts on Andrew Goodman's SEM 2.0 Wolf Howl - should have mentioned and found this one a while ago as multiple friends have recommended it to me. his most recent post references Flatland, so it must be a cool blog :)
the conference I am at:
ended today. I could blog about a bunch of stuff but now find myself headed toward the closing party, which I suspect may give me more stuff to blog about.
Not a new concept to SEO or marketing here, but it is not talked about that often as compared to other linking techniques.
Instead of buying sitewide links it may be better to buy an advertising pages hosted on other sites. Link to that page from many pages on that same site (which in a sense is like pointing a sitewide link on that site at that advertising page). Link popularity flows more naturally within a domain than it does across domains.
Write the pre sell page using appropriate page title, header, and subheaders. From the pre sell page deep link to various locations on your site with descriptive anchor text.
If you make the pre sell page well and the site you are advertising on is strong enough it gives you another opportunity to rank well. In fact, if your market is exceptionally competitive the authority of the site you are advertising on may allow that page to rank even if your site is not strong enough to rank.
By placing pre sell pages you do not need to worry about getting dinged for having too many (or too high of a percentage) of sitewide links with similar anchor text.
Some people also link off to other authoritative sites on their pre sell pages to help cluster their site in with other related resources.
It is common in affiliate marketing for affiliates to host pages on their sites which warm up prospective clients prior to selling supplies on another site. If done correctly pre sell pages can have a positive effect on both conversion and SEO.
Buying Links to Ban a Competing Site:
Rumour has it that with the latest Google update a few people have started in on this practice...buying sitewide keyword rich links to help their competitors get blacklisted...surely SEO is going to get a bit more ugly here soon ;)
I do a good bit of directory submissions from time to time. I usually submit to about the same number of directories as that package except I do both free and paid directories. I do not mind paying for links because it means that the directory is more likely to have a functional business model and the links will not go away as quick.
Directory registration is exceptionally effective in MSN and Yahoo! right now.
other than having a different name what the hell does this software do that AdWords Analyzer does not? Wouldn't it have been better to release any additional AdWords related features as an upgrade to the AdWords Analyzer program?
Tim then brings up a remarkable new tagging system that Yahoo! is proposing and would like to see the other engines support. Itâ€™s a method to specify the separate content blocks of a page, so the search engines donâ€™t need to conduct block-level analysis in their algorithms. The tags look like this:
<div class=â€content-publicâ€>â€¦</div> - indicating the content is publicly created and not monitored by the site owner
<div class=â€content-navâ€>â€¦</div> - indicating that this is internal navigation content for the site
<div class=â€content-defaultâ€>â€¦</div> - indicating that this is the primary content area of the page
Tim notes that these tags can also be applied to link attributes.
Greg calls the sandbox, the â€œlitter boxâ€ and suggests that websites that stick out as being over-optimized will generally fall into the trap. He says that in order to bypass it, he simply builds a subdomain on an existing and well-ranking site, then 301 re-directs to the new URL. He warns against getting too granular for subdomains and says to try to use a general domain rather than a specifically themed site.
ROI Testing is a new bid management / ROI tracker tool in beta test created by MakeMeTop.