The Death of Keyword Density Tools

Mar 30th

Keyword Density Analysis:
is complete rubbish - according to Dr Garcia.

this overall ratio [keyword density] tells us nothing about:

  1. the relative distance between keywords in documents (proximity)

  2. where in a document the terms occur (distribution)
  3. the co-citation frequency between terms (co-occurrence)
  4. the main theme, topic, and sub-topics (on-topic issues) of the documents

Thus, KD is divorced from content quality, semantics and relevancy.

Go Network to Use Overture, Black Hat PPC Techniques, Creating Bulk Content

The Go Network:
is to Go from Google to Overture

Black Hat:
PPC Techniques. First time I have seen an article about Black Hat PPC. Good stuff Mikkel.

I do understand the reasons as they want to know what pages they send users to but why on earth does Google have to reset my hard earned high CTR if all I change is an added tracking parameter? In any case, I am not going to pay for it!

The simple solution is to set-up some kind of layer between you and them so the URL you use is actually not the one that shows the content.

Content, Content, Content:
A couple newerish (is that a word) products aim to help people grab or create loads of content. I have yet to use any of these.

  • Article Equalizer - pulls articles from various content sources. I think he also created traffic equalizer, rss equalizer, and many other equalizer products. Wonder if he will eventually release the ultimate equalier suite. ;)

  • AdSense Gold - evidently comes with thousands of articles
  • ArticleBot - rewrites articles using grammar rules, allows you to dynamically reorganize SERPs, can mix up content and create many readable articles from a given seed set
  • Yahoo! Creative Commons search - seach for content that can be freely used
  • some people translate and then untranslate content.
  • how not to steal content 101

LinkExplore:
reviewed

Deceptive Advertising in Search Results

Mar 25th

Deceptive?
deceptive advertising in search results.

  • Who profits the most from others believe in their divine word?

  • Are threads and articles about ethics just an underhanded form of marketing?
  • Ever wonder if search engines employ SEOs to do the ethics spin B/S?

NFFC has always had a silver tounge

Spy vs Spy:
SEO Counterintelligence
competitor link spying tool (with free happy music)

Various Resources

Urchin:
Is apparently good stuff.

AutoLink:
48 minute IT Conversation w cory Doctorow, Robert Scoble & Marty Schwimmer

VC:
Venture Capital When You Need It When You Don’t
ResearchBuzz posted that GigaBlast was looking for some funding. the VC page looks like it is no longer up though.

Books:
list of MBA resources.
Design thinking books
(both found on Seth's Blog)

FireFox Extensions:
the ones that DaveN uses

Getting Exposure:
how to get media coverage: create your own channels.

Another Blog about Google:
from News.com (found on Blogoscoped)

Flickr:
Jeremy Zawodny says Yahoo! bought them. Looks like Jeremy is getting into marketing too?

This is SEO:
Greg Boser, known for talking straight about SEO, gets a mention in Wired.
Xan states that he views the article as short sighted. I was going to post on his blog, but I did not feel like signing into my .net passport to do so.

LEGOs Rock:
and now, so does Batman.

TV B Gone:
brilliant

Website Dating:
My Density shows first and second degree relationships between websites.

The interface could be a bit cooler and smoother (perhaps if they used a bit of AJAX and ensured the text was easier to read on scroll overs if they are showing a ton of data in a small area), but it looks like a cool idea. more info about My Density and even more info here.

A9 OpenSearch:
I saw this mentioned a while ago, but I think I forgot to link to it. Essentially it allows search results to be reformatted & reappear elsewhere. Robin Good has more about why he feels it is important.

Amazon Ads:
Amazon textual ads hack. cool.

Google AdSense Ad Links, Google Local Business Center, The Butler, The Sandbox, New SEO Blogs

Ad Links by Google:
Peter D shows new AdSense change

Google Local Business Center:
wonder if the Yellow pages are feeling yellow? Andrew Goodman has the details. for now US only.

Wonder What Google thinks?
of a free product that strips out their published ads for the user

their response to autolink thusfur has been nothing short of pathetic. nice job Mark.

Ask Jeeves also recently created a FireFox toolbar.

Google Sandbox:
Does the sandbox only affect phrases containing popular words?
found on ThreadWatch

I have recently seen a site under a month old rank for some rather short query sets.

New SEO / SEM Blogs:
maybe not new, but at least new to me.
Got Ads? - seems to be more focused on the ad / ppc side of the search game. have not read it a ton yet but have seen John contribute many good posts on Andrew Goodman's SEM 2.0
Wolf Howl - should have mentioned and found this one a while ago as multiple friends have recommended it to me. his most recent post references Flatland, so it must be a cool blog :)

the conference I am at:
ended today. I could blog about a bunch of stuff but now find myself headed toward the closing party, which I suspect may give me more stuff to blog about.

Pre Sell Pages - a Better Way to Rent Sitewide Links

Mar 10th

Not a new concept to SEO or marketing here, but it is not talked about that often as compared to other linking techniques.

Instead of buying sitewide links it may be better to buy an advertising pages hosted on other sites. Link to that page from many pages on that same site (which in a sense is like pointing a sitewide link on that site at that advertising page). Link popularity flows more naturally within a domain than it does across domains.

Write the pre sell page using appropriate page title, header, and subheaders. From the pre sell page deep link to various locations on your site with descriptive anchor text.

If you make the pre sell page well and the site you are advertising on is strong enough it gives you another opportunity to rank well. In fact, if your market is exceptionally competitive the authority of the site you are advertising on may allow that page to rank even if your site is not strong enough to rank.

By placing pre sell pages you do not need to worry about getting dinged for having too many (or too high of a percentage) of sitewide links with similar anchor text.

Some people also link off to other authoritative sites on their pre sell pages to help cluster their site in with other related resources.

It is common in affiliate marketing for affiliates to host pages on their sites which warm up prospective clients prior to selling supplies on another site. If done correctly pre sell pages can have a positive effect on both conversion and SEO.

Buying Links to Ban, Discount Directory Submission, Competition Equalizer

Buying Links to Ban a Competing Site:
Rumour has it that with the latest Google update a few people have started in on this practice...buying sitewide keyword rich links to help their competitors get blacklisted...surely SEO is going to get a bit more ugly here soon ;)

Directory Submission:
150 directories for $99. Not that long ago the price was $30 so there must be decent demand.

I tried the 50 blog for $10 package for a few sites a while ago, but something about that price makes me feel like the service quality has to be limited.

Price points also help people associate a value with the service, so even if the service is decent the person doing it should charge more to make people think they are getting something of value, which generally appears not to be the case right now.

I do a good bit of directory submissions from time to time. I usually submit to about the same number of directories as that package except I do both free and paid directories. I do not mind paying for links because it means that the directory is more likely to have a functional business model and the links will not go away as quick.

Directory registration is exceptionally effective in MSN and Yahoo! right now.

Competition Equalizer:
other than having a different name what the hell does this software do that AdWords Analyzer does not? Wouldn't it have been better to release any additional AdWords related features as an upgrade to the AdWords Analyzer program?

Google Caught Cloaking, More NYC SES Review

Mar 7th

You say Potato, I say Cloaktato:
Google caught cloaking?

More SES Coverage:
from the man with yellow shoes.

Tim Mayer at the Indexing Summit

Tim then brings up a remarkable new tagging system that Yahoo! is proposing and would like to see the other engines support. It’s a method to specify the separate content blocks of a page, so the search engines don’t need to conduct block-level analysis in their algorithms. The tags look like this:

  • <div class=”content-public”>…</div> - indicating the content is publicly created and not monitored by the site owner
  • <div class=”content-nav”>…</div> - indicating that this is internal navigation content for the site
  • <div class=”content-default”>…</div> - indicating that this is the primary content area of the page
  • Tim notes that these tags can also be applied to link attributes.
  • Link Building

    Matt Cutts say that just because a link is shown in the link command doesn’t mean it carries any weight at all

    Greg Boser on Advanced Link Building

    Greg calls the sandbox, the “litter box” and suggests that websites that stick out as being over-optimized will generally fall into the trap. He says that in order to bypass it, he simply builds a subdomain on an existing and well-ranking site, then 301 re-directs to the new URL. He warns against getting too granular for subdomains and says to try to use a general domain rather than a specifically themed site.

    ROI Testing is a new bid management / ROI tracker tool in beta test created by MakeMeTop.

    The Best SEO Tip is to Do Nothing? or maybe not...

    Mar 6th

    The Best SEO Tactic is to do Nothing at all?

    Not true. Google may be slow to rank a site. They may even temporarily or permanently dump websites for aggressive promotion.

    While many people are still stuck on the mindset that Google is search, there are many other sources of traffic. Some sites get banned by Google and lose less than 10% of their traffic.

    MSN and Yahoo! are fairly easy to manipulate right now, and Google can only throw out a limited amount of baby with the bathwater before their search results become irrelevant - causing them to lose market share.

    When Google talks about how PageRank uses the uniquely democratic web blah blah blah... they fail to mention how they sometimes are willing to dump a million websites to plug a hole. There is nothing democratic about that.

    Many of the people who are going after algorithmic exploits are focused on conversion. If a site has a 30-40% conversion rate there is no legitimate way a search engine can state that they filtered it out to provide a good user experience.

    Yahoo! and MSN seem to understand that. Google seems a bit behind the curve on that concept though.

    Google got ahead because they placed user experience ahead of profit. As they twist about figuring out how to extract profits from the value they created - they should recognize why and how they built that wealth - and realize it is just as easy to lose it.

    How do I Become an SEO?

    Mar 4th

    This year was my third SES conference. I think while eating lunch 2 of the 4 days people described my ebook and site to me without knowing I was me, which must mean I am getting a good bit of market saturation. :)

    Many of the people who talked to me at past SES events either were SEOs or wanted to know how to hire one. Recently my inbox and at SES a much higher percent of my inqueries were people asking "how do I become an SEO?"

    I have been a bit of a branding whore so it would seem that over time I would get more questions like that, but I think a ton of people have recently been entering the SEO market. The Google IPO and the like brought many new faces to the field.

    Some companies are still out to lunch though. The last day of the conference I met a person who read my ebook and wanted to chat. He was the single employee webmaster / programmer / backend database / web marketer for a few nationwide stores which were doing over $5,000,000 a year in sales from one of the websites.

    It would make sense that a person working on salary doing all that work may want to go it alone. If I were him I would.

    The general things I think that can help people who want to jump into doing SEO are:

    • Start a site about something that interests you. Get involved in that community.

    • Your first site may totally suck. Mine did. and the second and third did too... the beauty of the web is that nothing is permanent and you rapidly learn from your mistakes.
    • Do not be afraid to be wrong or make a mistake.
    • Go after a niche. A large part of the reasons my first site sucked was because I was a bad writer and bad designer. An equally large reason my early sites sucked was because they were too broad in scope.
    • If you are unsure of how to niche out your idea look for feedback from blogs and forums and Google Groups. If you do create a large site you will be able to break out many of the ideas into their own smaller sites.
    • Build content on that site using a regular human voice. Try to build an audience by participating in other communities.

    • Within any channel or site limit the number of choices you give people to make it easy for them to do what you want them to. If you have another product idea or target audience you may want to set up another website to sell it.
    • Read a ton of literature about topics that interest you. If you know a ton about a topic it is far easier to crank out a ton of content about it.
    • Subscribe to RSS feeds of topical blogs.
    • Don't worry about keyword density. Write pages that are focused on usability and conversion. Use headings, subheadings, and the like to work the appropriate words into the content.
    • Use descriptive anchor text. Use many variations.
    • If you sell SEO services most people who want to buy SEO services want services which can not be done at the prices they are willing to pay unless you do things that will damage their brand. Stay away from bad customers. If you can create passive income streams they will pay you just as much as bad customers do while requiring far less work.
    • It is better to have a few strong partnerships than to spread yourself too thin working for a ton of customers. A good way to find some customers might be to talk to local merchants you know and trust and do profit share partnerships with them.
    • Price points target your audience. If you are the cheapest on the market you will find the people who can't afford good products or are not interested in fully committing. About 5 months ago I doubled the price of my ebook and get less refund requests and customers who are more serious and more friendly.

    Once you understand how to do well within one social network on the web you can parallel that to other fields that may interest you.

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