Hello I am a Bot, Please Link to Me:
So I just got spam email offering a trinagular link relationship. They didn't mention my name. They do not know who I am. Hell, they might even be a script. Not a big deal really.
An Even Trade?
Unlike most reciprocal link spam requests I get, this wanted me to link to a site which regularly lists on the first page of Google for terms such as "SEO."
In exchange they wanted to give me a link on this crap site: www.hannahdesign.net
doesn't this directory look appealing? www.hannahdesign.net/business-directory/linkspage.htmYou are only as good as Your Partners:
Some firms like to play stupid when they outsource things. They like to say "we didn't realize what they were doing" but after you have been providing SEO services for many years you should have your shit in one sock.
If you can't promote your own SEO site without sending spam email then what does that say about the quality of service you provide to your clients?
Even if it is a lack of research that caused the problem it is still your fault for partnering up with people who provide shoddy services.
A friend of mine wrote popular software. A person who he hired to do link building spammed people. I being a friend of this person told him about the spam I got and he fired them. Weeks later they were still sending spam at least a few times each week. Firing a shoddy partner does not necissarily mean they will stop!
Email Spam Builds Brand, or Maybe Not!
In a service based industry such as SEO why would any well established company use automated scripts or outsourced email spam to promote their main site? In a social network that is a rather stupid way to build relationships.
If an SEO firm is that successful at ranking and is that sloppy promoting their own site imagine how they must destroy their customers brands.
At least 3-5 times a week I get asked who I would recommend for SEO services. I certainly will not be recommending these people anytime soon.
Building Social Value:
I do not think link exchanges or triangular linking schemes are bad, but I think that they are not usually cost effect on a unit time basis. Most link trade offers are a waste of time.
Emails like this one are the exact reason I emphasize that most people new to SEO should look at some of the community aspects of their topic and try to build social relationships to augment their SEO efforts.
I still like the idea of picking at the edges and am a big fan of manipulating the machines sense of authority, but if you are trying to build a business and a strong brand why not try to build it authentically at the same time too?
At some point after you have built enough brand value it probably makes a bit of sense to be a bit more conservative with the promotional techniques as well. Using that measure, the email I just got sucked.
I realize that the web is somewhat anonymous and competitors could try to destroy each others brands. Hence I did not list the main website in this post.
[update: I emailed the person / bot who sent me the link request pointing them to this page and got the following reply:
I m not able to find my link .
Plz tell me where my link is placed .
Sorry for this.
I've always had a pretty low opinion of the Search Engine Optimization industry. Though there are of course legitimate experts in the field, it seems chock full of people who are barely above spammers, and they taint the image of the whole group.
Blog comment spam is one common type that bloggers know all too well, but creating tons of rubbish content is another type of spam.
HotNacho hires writers to write low quality articles for $3 each. The articles, being of low quality, have little value by themselves. However, if you can get an authoritative site to host the articles you can make a ton of money from advertising.
Black Hat: PPC Techniques. First time I have seen an article about Black Hat PPC. Good stuff Mikkel.
I do understand the reasons as they want to know what pages they send users to but why on earth does Google have to reset my hard earned high CTR if all I change is an added tracking parameter? In any case, I am not going to pay for it!
The simple solution is to set-up some kind of layer between you and them so the URL you use is actually not the one that shows the content.
Content, Content, Content:
A couple newerish (is that a word) products aim to help people grab or create loads of content. I have yet to use any of these.
Article Equalizer - pulls articles from various content sources. I think he also created traffic equalizer, rss equalizer, and many other equalizer products. Wonder if he will eventually release the ultimate equalier suite. ;)
Website Dating: My Density shows first and second degree relationships between websites.
The interface could be a bit cooler and smoother (perhaps if they used a bit of AJAX and ensured the text was easier to read on scroll overs if they are showing a ton of data in a small area), but it looks like a cool idea. more info about My Density and even more info here.
I saw this mentioned a while ago, but I think I forgot to link to it. Essentially it allows search results to be reformatted & reappear elsewhere. Robin Good has more about why he feels it is important.
I have recently seen a site under a month old rank for some rather short query sets.
New SEO / SEM Blogs:
maybe not new, but at least new to me. Got Ads? - seems to be more focused on the ad / ppc side of the search game. have not read it a ton yet but have seen John contribute many good posts on Andrew Goodman's SEM 2.0 Wolf Howl - should have mentioned and found this one a while ago as multiple friends have recommended it to me. his most recent post references Flatland, so it must be a cool blog :)
the conference I am at:
ended today. I could blog about a bunch of stuff but now find myself headed toward the closing party, which I suspect may give me more stuff to blog about.
Not a new concept to SEO or marketing here, but it is not talked about that often as compared to other linking techniques.
Instead of buying sitewide links it may be better to buy an advertising pages hosted on other sites. Link to that page from many pages on that same site (which in a sense is like pointing a sitewide link on that site at that advertising page). Link popularity flows more naturally within a domain than it does across domains.
Write the pre sell page using appropriate page title, header, and subheaders. From the pre sell page deep link to various locations on your site with descriptive anchor text.
If you make the pre sell page well and the site you are advertising on is strong enough it gives you another opportunity to rank well. In fact, if your market is exceptionally competitive the authority of the site you are advertising on may allow that page to rank even if your site is not strong enough to rank.
By placing pre sell pages you do not need to worry about getting dinged for having too many (or too high of a percentage) of sitewide links with similar anchor text.
Some people also link off to other authoritative sites on their pre sell pages to help cluster their site in with other related resources.
It is common in affiliate marketing for affiliates to host pages on their sites which warm up prospective clients prior to selling supplies on another site. If done correctly pre sell pages can have a positive effect on both conversion and SEO.
Buying Links to Ban a Competing Site:
Rumour has it that with the latest Google update a few people have started in on this practice...buying sitewide keyword rich links to help their competitors get blacklisted...surely SEO is going to get a bit more ugly here soon ;)
I do a good bit of directory submissions from time to time. I usually submit to about the same number of directories as that package except I do both free and paid directories. I do not mind paying for links because it means that the directory is more likely to have a functional business model and the links will not go away as quick.
Directory registration is exceptionally effective in MSN and Yahoo! right now.
other than having a different name what the hell does this software do that AdWords Analyzer does not? Wouldn't it have been better to release any additional AdWords related features as an upgrade to the AdWords Analyzer program?