Oilman and Baked Jake...Tuesday 7PM Eastern on YNotRadio. The show will either start next Tuesday or the one after it. Info will soon be up at SEOrockstar.com or SEOrockstars.com.
Please note there is a bit of adult advertising on the site and many adult commercials. Also some cursing and whatnot, but it looks like it could be fun if you are not likely to be offended by that sort of stuff.
There is also a live forum associated with the show with lots of old timers in the SEO field.
another SEO conference...SEM Live is ran by Andy Beal and his other WebSourced buds...
Date: October 26th, 2004.
Location: Raleigh, NC
North Carolina Residents
$99.00 before September 30th
$199.00 after September 30th
All Other Residents
$199.00 before September 30th
$299.00 after September 30th
More Info: SEM Live
What: Search Engine Strategies
When: December 13th - 16th
Price: $1,595 before November 30th, $1,695 afterward.
single day pass: $495 before November 30th, $595 afterward.
Expo only pass: Free in advance ($25 On-Site) ... in some of the past SES conferences Google has been known to give out $300 AdWords credit passes at SES. Not sure if they will this year, but there are usually a few fun things to pick up.
What is 3 Way Linking?
Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build up.
What Benefits Exist in 3 Way Linking?
Citation analysis works well in academic environments but kinda falls a part in a commercially driven direct marketing environment (which is what the web is).
Many search algorithms may be able to detect link trading as an artificial means of boosting the popularity of both sites and discount the value of these links.
By doing a three way link from sites hosted on different servers a webmaster can build link popularity without the search engine being able to detect the link trading as easily.
The Problem with 3 Way Link Exchanges
Most people engaging in 3 way link exchanges are doing it with the express intent to manipulate search results. This typically means they are trying to make automated bots think their ideas are better than they are, and are willing to do deceptive things to do it.
There are legitimate reasons to do three way links, but most of the three way link partnerships I have been offered are not worth touching with a 10 ft pole.
The real problem is that if their two sites are not connected and they are primarily working to benefit the link popularity of their main site then it does not really hurt them if the site linking to you gets banned. If those sites get banned then they parse no link popularity to you.
In doing this webmasters can agressively market their high margin websites while keeping them somewhat shielded from the dangerous effects of their aggressive promotion.
In fact many marketers might set up 20 or 30 or more secondary sites to echange links with.
An Example 3 Way Link Technique
Some people will set up a bunk directory and ask for you to link back to one of their partner sites. In doing this they get links that would cost them thousands of dollars a month for making an investment which is sometimes less than $100.
They do not mind linking out to somewhat crapy sites because they are getting tons of free marketing for 5 - 10 minutes worth of work each day. I have recently seen more and more directories partnering up to promote more and more sleezy high margin pharmacy and debt type websites.
3 Way Linking: Moral of the Story
If you are trading links with a debt reduction site on your personal hobby site to list in a directory of some sort it is not a fair trade.
Many other sites will be suspicious of you and not want to trade links with you if you have shady off topic links on your site.
If people you do not know want you to trade three way links you should do a bit of investigating before just saying yes.
I know most people reading this already know the answer, but I just came across a quick example, so hopefully some people asking this question at a search engine will find this.
Recently I posted a post called "The Daniel Brandt Toolbar" and around a half dozen or so sites linked to me.
Almost every page in this site links to the "Buy Now" page so that when people search for SEO Book they see the home page first and then the "Buy Now" page listed second.
(As of writing this) when you search Google for "SEO Book" you now see my home page first and the "Daniel Brandt Toolbar" page second. It will change in a few days, but this does a good job to show how external links are often more powerful SEO tool than internal links are.
Give it about a few more days for the posts linking into the Daniel Brandt Toolbar to fall into the archives of other blogs and my "Buy Now" page will list again at #2.