is evil. Nick W has some tips on how to cold call. My personal goal when people cold call me is to ensure I drastically increase the likelihood they will have a bad day, and to hopefully lead to eventual attrition at their work place.
Google Tracking Cross Platforms:
Google offers up a free cross platform tracking system. You can track banner impressions, email campaigns, and other pay per click search accounts all from inside the Google AdWords system. Why do that?
by being first to market with a free tool they lock in mind share and build a user base
they get the valuable market data of knowing how their system competes with other ad systems...thus allowing them to further learn from other systems and make systems such as smart pricing as smart as they can be.
it further positions their product line as the default starting point for online marketing.
saves their advertisers money so they have more money to spend.
also build good karma points with many new marketers
Google understands that they more information they have the more they are worth, and that it does not hurt them to be branded as the one stop shop for targeted advertisements. You got to hand it to Google for making freely available something which others charge for. I have not yet tried it, but soon may :) link with more information requires login
I have been getting links for a few friends recently and have noticed some pretty solid links pointing at some pretty shoddy / worthless SEO services (such as free automated Search Engine Submission services).
Many of these links are from well themed .edu pages that have not been updated for years. Some of these less than stellar services are being clustered with the like of authoritative search sites such as SearchEngineWatch and major search engines.
A few options:
Write more compelling posts which hopefully naturally gain more links.
Edit my content a bit better and stop using words like "fuck" so that more links come naturally.
Make more friends. Friends don't let friends go unlinked.
Contact some of the .edu sites and remind them that submission services are past their time and remind them that they can get current info for free by reading my ebook if they would like a copy.
Sponsor or donate to other sites.
Test a blog spamming script <-- joking as that would suck when people tested them back and that would be like 1,000,000 negative karma points ;)
Create some free cool tools to help build natural linkage data...of course many of these tools would likely need to infringe on various search engines TOS, and thus could get my site banned from search results.
Write lots of press releases until one sticks. :)
Make a rant post on my blog about these links. This would be a complete waste unless it also brought on other ideas of value.
Create and market my own useless white label meta search service or start a directory. Require linkage for inclusion.
Ask other bloggers (where is NickW) to link to this post using "free search engine submission" as the link text. Google Bombs rock!!!
Create a white label anonymously registered automated free search engine submission service which requires and checks for a link back to that site before "submitting" the other sites. Advertise that site on AdWords heavily until it picks up linkage data and then advertise this site on that one.
While this post will probably not be enlightening for most people reading this blog it is a reminder to those new to SEO that there are many many ways to skin a cat, or a dog, or a fish, etc.
Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.
Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).
The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.
When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.
Later Seth talks about mob justice activity within the blog community (which perhaps relates to this feedback he has been getting), but what would he say if the whole search industry said well packaged virally spreading marketing books are chuck full of bullshit?
How can such a progressive thinker be so behind the times on search? Seth is getting a bunch of links from these out-of-left-field posts about search, so maybe he is just looking for some link popularity?
Not sure I any sort of worlds leading expert in this category, but I have seen some people name some domains that just did not make much sense to me. Link Proctor was great software...too bad I didn't know what the hell proctor meant when I first saw the name. I ranted to Brad Callen about that name and he changed the software name to SEO Elite...which is a better name IMHO...and pretty darn good software to boot.
A recent link network came out by the name of Link Smile. I looked at the design and the smiley guy on it and it made it hard for me to want to take it seriously...made it hard for me to want to spend money.
Today I just got a spam email message alerting me to a new link exchange network by the name of Link Fart...which I thought was such a bad name that it inspired this post.
Colors and words evoke emotions, and if the first subconcience response people have is one of alert, disgust, or confusion in most cased your name is probably not helping you sell more widgets.
Eating Your Own Crap: Fractal Spam - search engines may be known to like their own search results...at least for a while.
Overture Direct Traffic Center:
Some big advertisers are not too impressed with the reporting delays and clunky interface.
SEM Cares? SEMPO Cares? or is it Nobody Cares? SEM Cares perhaps too little, too late for Barbara and others to put out the good word? The domain name sounds a bit Orewellian, which almost makse it sound like maybe nobody cares.
SEMPO sees SMA-NA as a direct competitor. SEMPO did not see other regional branches such as SMA-UK the same way. Wonder why?
If SEMPO is about promoting SEM services around the globe shouldn't they be interested in other regional organizations with generally the same goal?
If the goal of SEMPO is to actually bring the SEO community together, is another force which also tries to do that a bad thing? I think not. According to Ian McAnerin SEMPOs founder for some reason does.
SEMPOs founder thinks its one or the other. I think she is right. Unfortunately for her, her thought process likely indicate that SEMPO will be the organization to soon parish.
No doubt the post on Ian's blog is a striking blow to SEMPO's future.