Not sure I any sort of worlds leading expert in this category, but I have seen some people name some domains that just did not make much sense to me. Link Proctor was great software...too bad I didn't know what the hell proctor meant when I first saw the name. I ranted to Brad Callen about that name and he changed the software name to SEO Elite...which is a better name IMHO...and pretty darn good software to boot.
A recent link network came out by the name of Link Smile. I looked at the design and the smiley guy on it and it made it hard for me to want to take it seriously...made it hard for me to want to spend money.
Today I just got a spam email message alerting me to a new link exchange network by the name of Link Fart...which I thought was such a bad name that it inspired this post.
Colors and words evoke emotions, and if the first subconcience response people have is one of alert, disgust, or confusion in most cased your name is probably not helping you sell more widgets.
Eating Your Own Crap: Fractal Spam - search engines may be known to like their own search results...at least for a while.
Overture Direct Traffic Center:
Some big advertisers are not too impressed with the reporting delays and clunky interface.
SEM Cares? SEMPO Cares? or is it Nobody Cares? SEM Cares perhaps too little, too late for Barbara and others to put out the good word? The domain name sounds a bit Orewellian, which almost makse it sound like maybe nobody cares.
SEMPO sees SMA-NA as a direct competitor. SEMPO did not see other regional branches such as SMA-UK the same way. Wonder why?
If SEMPO is about promoting SEM services around the globe shouldn't they be interested in other regional organizations with generally the same goal?
If the goal of SEMPO is to actually bring the SEO community together, is another force which also tries to do that a bad thing? I think not. According to Ian McAnerin SEMPOs founder for some reason does.
SEMPOs founder thinks its one or the other. I think she is right. Unfortunately for her, her thought process likely indicate that SEMPO will be the organization to soon parish.
No doubt the post on Ian's blog is a striking blow to SEMPO's future.
Domain Name: E-SEARCHONLINE.COM
Created on: 22-Dec-04
I did not see any meaningful company information on their company information page either http://www.apexesearch.com/info.htm. Some people are wondering if this firm has anything to do with Traffic Power. If any SEO calls you up out of the blue trying to tell you that you MUST buy something TODAY then odds are they are NOT worth buying from. Cold calls = crap. Traffic
How can a person wanting to set up an automated link network say that people should not be able to buy links by PageRank?
How Not to Make Friends...Part 2:
For a while the name of the SEO firm that wanted RustyBrick to link to them was posted in this rant thread.
One time some guy with a big mouth emailed me about how great his firm was and felt that for that reason he felt he deserved a link from my site. I also had a hunch that when another well known firm told me to add them to my SEO forums page that they were spamming me. Not too long ago I got an email from an express link building firm which used "stuff" as the the email title. I wonder how many people use these same shoddy techniques to "promote" (or otherwise destroy the brand of) their clients sites?
Bummer Deal for WebAtlas:
I have been visiting friends (in fact I am at a friends house typing this right now), but I have checked my email and recently my friend Nandini's directory was not listed in Google. I believe it had a 302 redirect error (pointing the root URL at the www. version) which was fixed, but it may take a while for the site to be reindexed. Business.com had a similar issue not too long ago if memory serves. The SEO Fundamentalists Speak Out:
The fact that Nandini's about 2 month old SEO forums just showed me over 10,000 pages listed in Google and get most of its inbound link popularity from WebAtlas (while linking back to WebAtlas from most of its pages) would indicate to me that this issue is probably a technical glitch, but some SEOs use these sorts of situations as marketing goldmines to promote their own holier than thouTM SEO beliefs.
Ihelpyou forums moderators showed their truely nasty selves when they wrote digraceful threads on multiple SEO forums.
I've read that IHU thread. It's nothing short of a vicious, malicious, personal attack by a bunch of low life cowards who delight in other peoples misfortune.
With one or two notable exceptions, the thread is populated by the scum of the web community - a poor bunch of outcasts that can find no better place for their whining self justification for poor skillsets than the deranged chuch of heil. Nick W
Lets not forget that this is the same IHY group that was falling all over themselves stating that Nandini and WebAtlas were great just two months ago. Doug even requested a link to his forums.
Of course Doug would not like to be reminded of these types of things, and some of his moderators such as Srikanth state:
none of the members at ihelpyouforums are trying to abuse her. Or, are not against her. We wish her success only.
You do not support a persons work by throwing arbitrary tags on it.
The Changing Face of Marketing:
Peter D from SearchEngineBlog recently released a directory too. Some of the Ihelpyou moderators (such as Quadrille) state that they do not know of Peter or his reputation. Essentially what it comes down to is that they believe anything that is new is assumed bad until proven otherwise.
Ihelpyou even states that DMOZ and Yahoo! fill the directory role and that new directories do not matter.
What will be great is when Google decides to finally value directory links at "zero', while keeping the well-established directories the way they are.
In this line of thinking he forgets the concepts of innovation and change. Peter D states
But doesn't that stifle new approaches?
You could say the same for all sites - keep the new sites in a box, but allow old sites to stay where they are. The downside is the index looks stale.
Compare the absolute nastiness of Ihelpyou to the useful information found in this thread on Threadwatch.
There are those who think everything that is new is bad. Some people are entirely controlled by fear. On the other side of the coin there are also innovators who have the ability to look forward and see value without needing the likes of Google to tell them specificially what is good and what is bad. If your marketing and your business are 100% reactionary then you are selling yourself short.
Don't forget that Google recommends submitting to relevant directories in their webmaster guidelines and fails to mention Doug Heil anywhere. The truth is that Doug is great marketing for Google because his existance makes all SEOs seem a little less mentally stable.
When people are in doubt or controlled by fear less people are likely to use risky or manipulative promotion techniques. IMHO directory registration is perhaps about as non risky as SEO can be, but so long as people like Doug blur the line and make all SEO services look like a bad investment AdWords becomes more appealing and more profitable.
Happy New Years to everyone, and I wish all of those at Ihelpyou Doug Heil's success.
Mobile Search: How it will change everything...or will it? I think there is a ton more to the world than just registering a name. Sure people will easily be able to link up regular publications and products to web locations, but the reason Amazon is successful is not just its product offering or customer service, but the rich feedback past consumers have left in their system. I think our social interactions and the trails we leave on the web are worth a ton more than this article seems to believe.
I think the links and attention you get from RSS subscribers will have more longterm value than their cost. If hosting costs are killing you go with Blogger or find a host who wants some cheap marketing (a hosted by link on your site).
Its not uncommon for businesses to have loss liters. If many of your readers / RSS subscribers also provide you tons of links then maybe you should look at the bandwidth as an advertising expense.
This does not have much to do with SEO, but has a ton to do with marketing any business.
All too often online businesses use the "cheap price" branding / sales angle. There will always be someone else who is cheaper. Cheap is not an effective longterm business strategy for most businesses... especially online.
I have been pricing my ebook at $40 because I wanted to make it cheap and affordable to a maximum number of people. While my sales have well exceeded my expectation many of my friends have been telling me that it is the wrong price point.
I could try to sell my ebook for $10, but likely most people would not buy it because at that price most people would think it is garbage.
I do understand the concept that it is better to push value than price... I am not really doing anyone a favor if a low price is turning people off. The price is arbitrary. It is the value that is important. A higher price may give a higher perceived value.
A couple other SEO ebooks are selling at higher price points ($67 or $97). A bunch of my friends stated that I should price my ebook at $67 and a few think I should charge $97 and an ongoing subscription fee.
I will likely raise the price of my ebook soon, but I am going to wait until after I talk to that cool cat NFFC from SEO Roadshow.
A couple good threads / articles / books on the concept of branding and / or price points:
After thinking "what the hell is this?" I tried to post a comment into their blog. Unfortunately their comments are pre moderated. You will likely never read the comment I left. My comment did have a link to http://www.cluetrain.com/ though.
So much for that open feedback loop that makes the web great.
Danny Sullivan on SEMPO
Danny Sullivan just released a lengthy article titled Reflections on SEMPO, where he reviews many of the problems SEMPO has faced and announced he and Chris Sherman are resigning from the SEMPO advisory board.
Support for SEMPO seems to dwindle a bit more with each passing day.
Yahoo! Renting Links
Yahoo! was recently renting / leasing / buying / otherwise acquiring some high PageRank keyword rich links from gasbuddy.com. Normally when large companies buy these types of ads they use tracking codes, but these ads were straight links which are analyzed by search engines. Was Yahoo! Buying PageRank? Was Yahoo! Trying to Manipulate Search Results
Only Yahoo! knows what their true intentions were with the links, but within 4 days of people mentioning the links in the SEW forums the links were dropped. If they were not buying the links to manipulate the search results then one would wonder why they were not using a tracking code.
Yahoo!'s Problem with Link Renting
Yahoo! runs their own search engine which powers a ton of search worldwide. Not only are they renting links that manipulate Google's search results, but the links also manipulate the Yahoo! Search search results.
These links are essentially used to build keyword rich link popularity from powerful websites, which may fall under the following unacceptible practices:
Pages using methods to artificially inflate search engine ranking
Excessively cross-linking sites to inflate a site's apparent popularity
Recently someone at the SEW forums stated that Yahoo! told them the problem with their site is that they have too many links pointing at their site.
The Problem with Yahoo! Renting Links
Yahoo! manually edits their search results. If other people have too many links pointing at their sites it is a problem, but if Yahoo! does it then it is ok? why?
Yahoo! owns a valuable network. What they do with that network is up to them. When people search for information Yahoo! can throw whatever ads they want around the results, but the results themselves should not be internally tainted.
As an oracle of information an ethical question is raised when Yahoo! is paying people to edit their results and paying other people to manipulate those same results.
If Yahoo! decided what they want to place in their search results how can I trust them? What happens when they personalize my search? Will that mean that I get biased crap promoting more Yahoo! stuff? Will I not be able to find the information I need?
There is a level of trust associated with search. If Yahoo! wants to manipulate Google search results that is fine. If they are going to do that then they should prevent those same pages from being indexed in their own search results.
Yahoo!'s pages rank in the top 5 of Yahoo! Search for "cars," "new cars," & "used cars." Interesting how those search terms match up with the links they were renting.
Yahoo! just shot themselves in the foot if they were hoping to catch Google in search anytime soon.
Another Link Renting Problem
If you look at the Internet.com commerce partner network http://www.jupitermedia.com/partners/
you will notice that it is a random collection of websites. The only thing preventing these links from being considered a "link farm" is that:
they are expensive
they are attached to a huge powerful network
and Jupiter Media is making a ton of money from them.
Also, how can a company claim it
provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging technologies on their business. source