Happy Easter, Ads, & Gluttony

Happy Easter all.

I just got back from eating way too much food :(

While digesting it...

I thought about looking up how to spell gluttony and noticed that Google only shows two ads for the proper spelling and no ads for glutony.

Overture only appears to have one ad.

Does this term have any value to various dieting products or services? Maybe. Maybe not.

Kinda weird to see the fact that almost nobody is currently testing the market though, eh?

The No S Diet is advertising on Google AdWords and looks cool.

Its kinda funny that the site does not have much of a business model since thier advice is free and

Google policy does not permit the advertisement of websites that contain "the solicitation of funds and do not display tax-exempt status".

Various Wonderful Links

NYC SES Pictures:
Stephen Turcotte took some pics. There is a pic of me wearing a FireFox T shirt standing next to AussieWebmaster, and there are lots of other pics.
link looted from PeterD's blog.

Buying the Best:
CGI Holdings snags Mike Grehan. It is unbelievable how many companies they have acquired recently.

Ad Spend:
UK online ad spend increased ~ 50% in 2004. Europe SEM spend is expected to increase 65% in 2005.

Has dropped their subscription fees. Good stuff.

Why VCs Suck:
A Unified Theory of VC Suckage - its how they get paid.

Tension on the Web:
Adam Bosworth riffs about privacy and sloppy folksonomies. He also states breaks make everything more clear when you come back to work.

Seth Interviews:
Hugh email interviews Seth & Clikz does too

Seth also has another seminar coming up soon. If you work at a small company it only costs $400. If you are a charity you might be able to go free.

Our Media:
our media launches. free media storage. cool.

new SEO tool site from Chris Ridings. his first tool creates a topical OPML file

You Gotta Love:
how blunt Rob Frankel is

The widespread ignorance of branding is a scourge on the economy

Bogus Disclaimers & Self Promotional Postings

With respect to companies and their home pages showing up as the number one result I would like to point out that large companies who are SEO savvy do not necessarily want to have their home page show up first. Let's take Hewlett-Packard (disclaimer - I work with these guys)

Just found that on a discussion list.

Is it me, or does that lack tact?

At what point do we jump in head first? :)

Vic Johnson

It is sometimes hard rewriting a post when your view of a topic entirely changes.

Vic Johnson and I had a misunderstanding which was quickly resolved. From our conversation he seemed like a swell chap who was willing to do what he could to work things out.

We all make mistakes, and I could have perhaps pursued the issue from a better angle. Thanks to everyone who linked to this post and thanks to Vic for being swift and courteous. If you want to learn more about Vic Johnson click the link to visit his site.

Conferences & Consuming Media: Too Much?

So right now I am up at 8 am on a Monday from the night before. I came back from SES NYC Thursday night and just got done catching up with my 100 or so blogs and half dozen or so forums I track.

While looking through blogs I noticed that I just missed the Online Social Networks conference.

Last night I just bought my ticket and Friday I will be flying out to Austin, TX for the South by Southwest interactive festival. While surfing further I noticed an overlap with O'reilly Emerging Technology conference.

From April 11-12 there is the Search Engine Meeting

From April 25-27 there is Ad Tech

From May 27th - 29th there is ThreadWatch. While there you may want to stay by for SES London on June 1st & 2nd.

From June 21th-24th there is WebmasteWorld

From June 23-25 there is Gnomedex

From August 2nd-5th there is SES San Jose

I was joking with a friend and we figured that there were about 30 conferences you should go to each year, and it seems like soon that will be the reality.

I think some people have traded in their regular jobs to be traveling salesmen / lead generation / speakers at various conferences. I can't see myself ever trying to be too much of a salesman (or a public speaker), but the conferences sure are fun and there are a ton of them.

Someone should write an ebook about working (or optimizing the output from) the conference scene ;)

What conferences do you like?

ACCOONA Search Engine Review

ACCOONA gave away a car at the NYC SES show and since then I have seen multiple forum owners complain about them spamming their forums.

Even if they were not the ones doing it, the complete lack of participation in those conversations is a bad thing for their search engine.

Not to mention that the ads are in the left rail and when I clicked an organic search result link in the right rail it went through Overture. At least I had a good laugh when I saw clicking on a link to my other site sent me to this one and cost me 50 cents.

Whether or not you actively participate in communities if you are above radar people will find a way to create hate threads about you. People tend to look much more credible when they show up than when they ignore them.

You gotta wonder if the $30,000 they spent on the car and booth would have been better spent actively participating in their marketplace. Tim Mayer and Matt Cutts do.

Sleazy Lying Long Nosed Marketing Scum (and other observations)

Free Market Research Data

The first person who responded to my free Google AdWords coupon post stated that they are currently ranking well but if their rankings ever drop then they can use the $100 AdWords coupon.

Why would anyone want to wait to collect free market research data? If you don't participate then you don't know if you are missing out on profits.

The longer you wait the more competitive the marketplace gets. The sooner you test the quicker you may be able to create another profit stream.

[added: they replied that they were near full capacity. when that problem occurs it is sometimes a sign to start charging more :) ]

More market research data from SES:

  • Keyword Discovery - has a free trial and paid subscription service.

  • New SERP EyeTracking Study. I believe Gord Hotchkiss also stated that in most engines 70% of traffic goes to organic listings and 30% goes to paid listings. In Google he said the split is closer to 85 / 15.
  • Shop.org research showed an average online retail conversion rate of 1.8%
  • Eric Ward offers link strategy consultations
  • Performics 2004 PPC Click Through Rate data:
    • #1 ~ 3.5%

    • #2 to #4 ~ 1.5%
    • #5 on down ~ 0.75%
  • HitWise "bath tub" searches
    • Google 48%

    • Yahoo! 34%
    • MSN 11%
  • HitWise userbase skew
    • Google - male, higher income

    • Yahoo! - younger, lower income
    • MSN - female, older
  • HitWise share of US search market
    • Google 55.5% (grew 24% in 2004)

    • Yahoo! 31%
    • MSN 7% (grew 10% in last year. grew 13% in last 4 months)
    • Ask Jeeves 4%
  • Nielson Netratings January 05 share of search market stats (excluding searches which lead to internal pages)
    • Google 47%

    • Yahoo! 21%
    • MSN 13%
    • AOL 5%
    • other 14%
    • Google has 29.7 million searchers which only use Google
    • Yahoo! has 13.7 million searchers which only use Yahoo!
    • MSN has 12.2 million searchers which only use MSN
    • G + Y overlap 18.3 million
    • G + M overlap 13.2 million
    • Y + M overlap 5.1 million
    • 9.7 million use all three
    • 3% of searches are local, though Google says more people use local search than Froogle
  • JupiterResearch
    • domestic average CPC to go from 36 cents in 2004 to 40 cents in 2005 up to 47 cents by 2009

    • domestic paid search expected to grow about 600 million a year from now to the end of the decade (from 3.2 billion this year to 5.5 billion in 2009)
    • local search is expected to grow slower than other forms of search marketing

Ethical? Spam

Search Before the Purchase Report, Link Development, Webmaster Communities, Integration

DoubleClick "Search Before The Purchase" Report:
sounds like a report with an intended outcome, eh? report finds half of all purchases are preceded by a relevant search. (found on SEW blog)

  • Many buyers complete their relevant search activity well in advance of purchase
  • The majority of pre-purchase search activity (both searches and clicks) involves generic terms
  • Branded terms dominate search activity closer to the purchase

Link Development:
a thread on the topic...
Google and the Golden Ratio

what the hell happened to them?

horizontal is better than vertical - why it is better for most to be the keyword expert or the link broker or the AdWords guru than it is to be all things related to search. (found from A VC)

Global Consciousness Project:
sounds really cool.