I was joking with a friend and we figured that there were about 30 conferences you should go to each year, and it seems like soon that will be the reality.
I think some people have traded in their regular jobs to be traveling salesmen / lead generation / speakers at various conferences. I can't see myself ever trying to be too much of a salesman (or a public speaker), but the conferences sure are fun and there are a ton of them.
Someone should write an ebook about working (or optimizing the output from) the conference scene ;)
ACCOONA gave away a car at the NYC SES show and since then I have seen multiple forum owners complain about themspamming their forums.
Even if they were not the ones doing it, the complete lack of participation in those conversations is a bad thing for their search engine.
Not to mention that the ads are in the left rail and when I clicked an organic search result link in the right rail it went through Overture. At least I had a good laugh when I saw clicking on a link to my other site sent me to this one and cost me 50 cents.
Whether or not you actively participate in communities if you are above radar people will find a way to create hate threads about you. People tend to look much more credible when they show up than when they ignore them.
You gotta wonder if the $30,000 they spent on the car and booth would have been better spent actively participating in their marketplace. Tim Mayer and Matt Cutts do.
New SERP EyeTracking Study. I believe Gord Hotchkiss also stated that in most engines 70% of traffic goes to organic listings and 30% goes to paid listings. In Google he said the split is closer to 85 / 15.
Shop.org research showed an average online retail conversion rate of 1.8%
is evil. Nick W has some tips on how to cold call. My personal goal when people cold call me is to ensure I drastically increase the likelihood they will have a bad day, and to hopefully lead to eventual attrition at their work place.
Google Tracking Cross Platforms:
Google offers up a free cross platform tracking system. You can track banner impressions, email campaigns, and other pay per click search accounts all from inside the Google AdWords system. Why do that?
by being first to market with a free tool they lock in mind share and build a user base
they get the valuable market data of knowing how their system competes with other ad systems...thus allowing them to further learn from other systems and make systems such as smart pricing as smart as they can be.
it further positions their product line as the default starting point for online marketing.
saves their advertisers money so they have more money to spend.
also build good karma points with many new marketers
Google understands that they more information they have the more they are worth, and that it does not hurt them to be branded as the one stop shop for targeted advertisements. You got to hand it to Google for making freely available something which others charge for. I have not yet tried it, but soon may :) link with more information requires login
I have been getting links for a few friends recently and have noticed some pretty solid links pointing at some pretty shoddy / worthless SEO services (such as free automated Search Engine Submission services).
Many of these links are from well themed .edu pages that have not been updated for years. Some of these less than stellar services are being clustered with the like of authoritative search sites such as SearchEngineWatch and major search engines.
A few options:
Write more compelling posts which hopefully naturally gain more links.
Edit my content a bit better and stop using words like "fuck" so that more links come naturally.
Make more friends. Friends don't let friends go unlinked.
Contact some of the .edu sites and remind them that submission services are past their time and remind them that they can get current info for free by reading my ebook if they would like a copy.
Sponsor or donate to other sites.
Test a blog spamming script <-- joking as that would suck when people tested them back and that would be like 1,000,000 negative karma points ;)
Create some free cool tools to help build natural linkage data...of course many of these tools would likely need to infringe on various search engines TOS, and thus could get my site banned from search results.
Write lots of press releases until one sticks. :)
Make a rant post on my blog about these links. This would be a complete waste unless it also brought on other ideas of value.
Create and market my own useless white label meta search service or start a directory. Require linkage for inclusion.
Ask other bloggers (where is NickW) to link to this post using "free search engine submission" as the link text. Google Bombs rock!!!
Create a white label anonymously registered automated free search engine submission service which requires and checks for a link back to that site before "submitting" the other sites. Advertise that site on AdWords heavily until it picks up linkage data and then advertise this site on that one.
While this post will probably not be enlightening for most people reading this blog it is a reminder to those new to SEO that there are many many ways to skin a cat, or a dog, or a fish, etc.
Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.
Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).
The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.
When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.