Self Publishing, Writing Articles, When is it worth Optimizing?

Transparent Business Model:
About.com overlapping ads. Ads actually cover the words in the articles. How annoying. And worthless.

The average surfer is not going to be able to read that article. The average webmaster is not going to link to that content. Who the hell is that article for?

Self Publishing:

Gmail Feeds?
Evehead noticed a feed in his Gmail.

Google Hype:
Google founders only take $1 in pay this year.

No Mamma NO!!!
Copernick says no to being purchased by Mamma.com due to government probes. Mamma.com has become a day trading favorite and is currently out of season on prettymuch all ends.

Ranking a New Site in Google?
can suck.

Not Worth Optimizing:
another article talking about why it is not worth performing SEO services for many people.
also covered here here and here

As a person who gets many inqueries I see many many many prospective clients want $100,000 of results on a $300 spend. If that opportunity was worth doing it would be just as easy to become an affiliate of a competing site, spend $1,000 to throw up your own site, and make $5,000 a month on the same work without needing to deal with clients.

Marketing SEO Services:
Many SEOs who sell SEO services remain somewhat faceless on the web, which is a huge mistake IMHO. I have yet to find a single type of marketing which worked as fast at driving SEO sales as writing and syndicating an article can.

The trick to doing well is to simply be a good salesmen on the phone and ensure your audience is more ignorant than you are. While Stuntdubl thinks it is a solid article, he also points out that DG shows the other side of the coin.

The main portion of my current business model banks on the fact that the misleading confusion of various outdated or incorrect articles, blog post, and / or forum posts will lead some people to want to buy an up to date linear guide about SEO and related topics.

If you do sell SEO services I can't stress enough how well writing articles works. The more you learn about SEO the more you see that many of the branded experts are only experts because they have a strong brand. Articles are a cheap way to building brand. Many businesses outside of SEO could use this technique far more often as well.

Automated Content:
becomes academic. hehehe

Audio:
The Architecture of Participation

Published: April 17, 2005

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Comments

April 17, 2005 - 4:02pm

>>Self-Publishing

Of all the POD publishers, I'm most impressed with Lulu.com. They do not grab your money up front or charge you annual fees to keep your book active like so many do.

Tenebris www.salutor.com is a good blog to monitor for Lulu news.

Non-fiction has been much more successful in the self published realm than fiction but I think there is a place for fiction too. I also think ebook publishing in formats for PDA's has a lot to be said for it.

April 17, 2005 - 8:42pm

Regarding the article on when not to take on a client:

One of the things mentioned is on page stuff and if you can't touch the contnet you can't help them achive high rankings.

I don't understand that line of thinking. Yes the page must be search engine accessible but then optimize the content for humans, not bots!

April 18, 2005 - 1:43am

>I don't understand that line of thinking. Yes the page must be search engine accessible but then optimize the content for humans, not bots!

its far easier when they have multiple pages with some indexable text than it is to do SEO on a one page flash site. IMHO

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