Google Financial Stats, Mobile Search, RSS Advertising

Google Finance:
John Battelle has lots of yummy stats about Google's finances...

  • nearly 17% of visitors click on ads.

  • Google makes an average of 54 cents a click.
  • Google makes on average nearly a dime from the average US search

Though Danny Sullivan makes a guest appearance in the comments to say the figures may be off (if they did not take in account for contextual ads).

Rob Frankel:
My favorite branding guru has a great rant blog. His view of Paxil and Prozac for children...

Trellian Seasonal Keyword Research:
Out of touch with the season?

Malcolm Gladwell:
One of my favorite authors gives a speech (about a month old, but his stuff is always good)

Contextual Ads:
Chitika is a new contextual ad network (their parent company has also been powering eBay's keyword driven banners)...rumor has it they might be writing some quality PR stuff too.

Laptops & Porn:
always a bad idea...

Mobile Search:
How it will change everything...or will it? I think there is a ton more to the world than just registering a name. Sure people will easily be able to link up regular publications and products to web locations, but the reason Amazon is successful is not just its product offering or customer service, but the rich feedback past consumers have left in their system. I think our social interactions and the trails we leave on the web are worth a ton more than this article seems to believe.

Mobile People Search:
US to use electronic passports.

Eventual RSS Doom:
Will its popularity destroy it?
Should People Run RSS Ads?

I think the links and attention you get from RSS subscribers will have more longterm value than their cost. If hosting costs are killing you go with Blogger or find a host who wants some cheap marketing (a hosted by link on your site).

Its not uncommon for businesses to have loss liters. If many of your readers / RSS subscribers also provide you tons of links then maybe you should look at the bandwidth as an advertising expense.

Those Random Late Night Purchases:
Internet Accelerator may help you download pages rack up credit card bills quicker.

Interview of Tim Converse, MSN Search Beta Rank Checker, Google Grants Amnesty

For the Search Geek in YOU:
An Interview with Tim Converse (of Yahoo! Search) he talks about getting rid of "spam" via content classification.

For the Rank Cheker in You:
MSN Search Beta Rank Checker (found from SEW Blog)

Amnesty International:
Google Grants Lots0's sites amnesty for giving Google some hijacking examples.

Lots0:I don't think that is unreasonable to ask for a guarantee that the domains will not be banned or penalized because of THIS issue. I understand that other issues may still cause a ban or penalty and I never asked for a domain to NEVER be penalized/banned (would be nice though), I would just like to see some type of assurance on this issue.

GoogleGuy:Sure, I'll promise that no spam-related action will be taken based on the reports. If months later, the domain comes up for review for an unrelated reason, then that's a different matter, but I'll instruct whoever collects the feedback to only use it to check out how we pick canonical pages.

by the way, here is the cool official Amnesty International site.

New AdSense Blog, Cheap Keyword Tip, Greg Boser Retires from WMW, a Forum for Forums

New AdSense Blog:
Jennifer Slegg created JenSense, which is a blog about AdSense and contextual advertising.

Cheap Keyword Tip:
From keyword guru Dan Thies...

BTW, there's a free PPC tip there for all of you drug pushers, bid a nickel or a dime for "hereviagra" and you'll get all the traffic you can handle, dirt cheap. In fact, "heresearchterm" is a nice cheap target for Adwords across the board.

Retirement:
Greg Boser retired as admin of WMW. I finally met WebGuerrilla in person at the Las Vegas WMW conference. He is the no BS type, and if I wanted to buy SEO services he would be one of the few people I would contact.

A Forum for Forums
A while ago The Forum Zone launched as a place to help forum owners learn together. The cast and crew from SearchGuild also recently launched a forum for forum mods and admins by the name of ForumSpeak.

Its Beginning to Look a Lot Like:
Christmas. All the Amazing Rain will turn to snow.

ThreadWatch Premium, SearchGuild Chirstmas Competition, Yahoo! Hand Coding

Changes Afoot:
ThreadWatch to make a premium service. Feel free to float Nick some dough if you like his site :)

Please Vote:
Shall SEW forums allow sig links? So far yes is winning 10 to 1. Scaling a community is just plain hard, and I have been super impressed by how liberal SEW forums have been so far.

Tis the Season:
To make up for all our faults and show our love by buying tons of gifts...and then pay off more credit card debt <-- that credit card debt crap is evil. (Aren't I a Screwdge?)
Not to worry, because SearchGuild Clause looks to help one person find that perfect gift.

Writing Search Engine Friendly Content:
Danny Sullivan talks about how Yahoo! Search hard codes search results.

How Yahoo! Handles Meta Refresh, Manipulating News Search Results, Why the Web is Cool...

Refresh:
Not sure if anyone posted this anywhere, but I think Yahoo! reps reported how they treat meta refreshes at the WMW search conference. I think they stated:

  • Meta refreshes of less than a second are to be treated by Yahoo! Search as a 302 redirect.

  • Meta refreshes of greater than a second are to be treated by Yahoo! Search as a 301 redirect.

Google Local:
goes global

Froogle Wishlist:
make your wishlist today...

Message Management:
Amazon Simple Queue Service

Cost Per Click:
Graphs and article showing where the best reported return is based on CPC. Generally low cost ads provide the best return at #1 and as the cost gets more expensive it may make a bit more sense to rank at #2 or #3.

Track Stuff:
Google News to RSS (found on Blogoscope)
PubSub

Quote Stuff:
Lyrics are expensive :(

Write the News:
Gaming Google News is really really easy (many people were doing it before the election too).

You can broadcast any message you like...fast and cheap. Many people will probably make bank releasing holiday shopping news press releases.

Watch What You Write Though:
Internet Archive pages are admissable into evidence

Inspiring:
I read tons of information about the web and perhaps spend too much time on it. Right now I am kinda sorta on vacation, and yet at 5am I can't help but want to read and learn about the web. Adam Bosworth has an amazing post which explains exactly why I like the web so much and why I want to learn so much more about it.

My general take on his artilce is: software, languages, systems, communities, personalities and business models which are flexible, honest, accept feedback, are grounded in humanity, and are easy to use will spread faster and be more successful than those which do not have those traits.

From his article:

The value is in the information and its ability to be effortlessly aggregated, evaluated, filtered, and enhanced. ... The currency of reputation and judgment is the answer to the tragedy of the commons and it will find a way. ... I find this deeply satisfying. It says that in the end the value is in our humanity, our diversity, our complexity, and our ability to learn to collaborate. It says that it is the human side, the flexible side, the organic side of the Web that is going to be important and not the dry and analytic and taxonomical side, not the systematized and rigid and stratified side that will matter.

If you only ever read a few articles about the web and its underlying technologies this should be one of them.

Also if you have not yet took a peak at The Tradgedy of the Commons you can by following that link :) I have glanced at it a few times, but hope to fully read it today.

Economic Problems?
The goodness of the web may not be enough to avoid extreme economic problems. The fall of the dollar could hurt bad. Only time will tell if / how we will evolve. Meanwhile, we shall enjoy the tax breaks.

Webmaster World Search Conference 7 - Las Vegas

So I went to the Webmaster World Conference Las Vegas. It was fun...this is kinda a personal post. On SEO Forums...
There are many problems with SEO forums, many SEO forums are decaying, and some people feel like they were burned by the commercialization and policies Webmaster World have adopted over time. As the largest webmaster forum Webmaster World often is stressed harder than many of the other forums.

Webmaster World Search Conference VS other Conferences
Webmaster World's conference was much larger than SEO Roadshow, but the conference still seemed to have a fairly strong sense of community (much stronger than that of Search Engine Strategies) I think SEO Roadshow had about 100 people, WMW had about 800 people, and SES was like 2,000 people.

Webmaster World Search Conference Highlights
Webmaster World's conference had many no B/S type speakers who spoke in a "results oriented" (thanks RC) manner. Yahoo! stated that they fixed their redirects problem, but it can take about a month to propigate throughout the web. During Google's lucheon they stated that they were eventually going to work on giving advertisers better control of spending through their various ad networks.

Seeing People
Many times I type keys thinking I am just typing keys...with actions that almost seem automated, but the web server logs are showing the traffic patterns of people. Some people I did not know came up to me and said "your SEO Book," which I found both really cool and somewhat weird...as it is not something I am used to.

On the web I am not too shy, but in person I am. I rarely leave the house and sometimes even have a bit of social anxiety in crowded areas. Despite that I spoke with a ton of people and had a ton of fun though.

People I Spoke With...
I talked to a ton of people, drank a bunch, and have a somewhat sketchy memory sometimes, but thanks to the following people who I got to say hi to:

and thanks to Brett Tabke for putting on the conference. Looks like the next one will be in New Orleans and then back in Las Vegas after that.

New Blogs, Google AdWords & Trademarks

SMA EU
has a new blog...and so does MSN search

Rumor Mill
AdWords and Trademarks

Branding
Is it dead? some say yes...

Vegas
I will be going there in a couple hours :) While I am gone you may want to take a peak at Threadwatch. You can also make posts there if you find anything good on the various SEO forums, like I recently did here.

Various Internet News...

TV Search?
Google is working on it...

Namebombing
Tim Bray talks Namebombing...you saw it here first. ;)

Interesting
The (Transparent) Shopping Society

Go FireFox
Google thinks FireFox is cool...

SEO Toolbar
Not sure if this sends your data to SEO Inc or not, but if not then some may find their SEO Toolbar useful. A while ago my buddy Dale Brown also created a SEO Toolbar offering.

Open Source Developer Search
Koders
(thanks Andy)

In Search of Disclosure
PDF about search engine disclosure of paid placements

Lock Your Domains...
ICANN new transer policy

RSS Ads, Public Spam Reporting

Pheedo
RSS Ads are here...Overture and Feedburner may be nearing a partnership too.

Getting Less for Your Buck...
PPC prices rise 14% on the month.

Public Spam Report
goes awry... DaveN states why many "spammers" still use blogs and guestbooks:

Blogs are now a smoke screen. I monitor the same areas as you, and I saw a site come in to the top 20 with only 20 backlinks before the blog screen went up..

Generally it is a bad idea to post public spam complaints. Its doubtful that search engine reps will see them before they get snipped (or react to them if they do), and you may introduce additional competitors to your keywords while making enemies.

SEO Forum Growth, Google Posts AdWords Content Policy

SMA UK
Releases membership rates.

Go Big or Stay Home
Less than a month old, the Uncover the Net directory just joined the World Wide Web Consortium, already has over 100,000 pages in Google's index, and is running a free site submission program this month... click here for details of the promotion.

Google
Stock 30 points off its peak. Perhaps the market did not like the new (finally published) AdWords Content policy.

She Comes and Goes...
RCJordan starts a thread about how SEO Forums build up and die off...lots of great comments there too.

Talk to me:
Speegle

Sterling Blog Comment Spam
Having a blog is a good way to track what markets are exceptionally competitive or which ones people think are worth a ton of money. I have been getting a bunch of forced sex spam recently...apparently some people are into that, and it is perhaps a hard market to penetrate.

Today I just got a comment from Sara B Sterling, pointing at http://www.sarahsterling.com/

Notice the Sterling anchor text...bet that becomes a silver website.

Canadian Dollar:
At 12 year high against the US dollar. After the election some Canadians are looking to use the additional funds to rescue people from the states, while others just want to buy the blue states outright.

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