Online Branding through the Eyes of a Schmuck

Stay Cool "Don't be a Schmuck" - Rob Frankel.

Read On Just finished reading "The Revenge of Brand X," an awesome book on branding.

Right on, (or is that write on)...My article "Online Branding by a Schmuck"

Cheesy my incorrect use of bolding

Dreaming - wish I was more like SearchEngineBlog, he does the bold thing right.

Custom 404 Error Page

Many sites do not have a custom 404 error page. When a site visitor clicks on a dead link the visitor is most likely gone. Here is a perfect article about creating the perfect 404 error page.

Search at MSN vs Yahoo vs Google

Why must people who know absolutely nothing about search write articles about search engines? A recent Zacks article by Steve Harmon states "In my opinion Google has replaced Yahoo (YHOO already. More people use a search box than want to use a `directory` style hierarchy that Yahoo built."

Where has this guy been? Has he not seen Yahoo branding its search product? Their directory is more of a novelty now. When you go to Yahoo its Yahoo Search they are pushing, not the Yahoo directory.

Also has this guy failed to notice Yahoo gobbling up 3 of the 5 biggest crawler based search engines and the number one pay per click engine?

Google may be ahead, but it is certainly not because of Yahoo promoting its directory.

Later he asks "Remember Netscape?" - building a competitive search engine for the entire world knowledge database is most likely a tad bit harder than building a browser.

Then he states "Best bet is for Yahoo and Google to merge and take on Microsoft before Microsoft`s next version of Windows -- nicknamed Longhorn -- debuts with search and other features built in everywhere."

It does not matter if they make search accessible everywhere...it is the quality of the search the led people to Google. If nothing else, pushing MSN search on people will cause more negative press from people critical of MSN.

Top Ten Usability Errors 2003

The more you read, the more you realize how narcissistic many top professionals are. Everyone believes that what they are doing is not getting its fair share of coverage.

The experts are usually viewed as the experts for a reason though. While they may say some incorrect or far reaching ideas, most of their ideas are "Spot On."

With that being said here are Jakob Nielson's "Top Ten Usability Errors of 2003."

Going Going ...Gone

About a month after a management shakeout, GoGuides is on sale to the highest bidder.

On their home page it reads "Notice: GoGuides.Org is for sale! If you think you have what it takes to run one of the fastest growing and most popular human edited directories on the net then this opportunity is for you. Offers will be accepted till 12-3-03. If the minimum reserve price is not met the directory will not be sold. If the directory is sold the buyer must agree to continue running all advertisement, all listings, and agree to continue developing this directory as a spam free community. Minimum Bid Price: $10,000.00 US Dollars. All offers must accompany a 20% down payment of the bid amount via paypal to be considered legitimate. For more information contact us at teamsupport@goguides.org with your offered bid."

Also this is a continuation of my old school blog that was part of my other site. To it, this blog pays homage.

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