Irony: Andrew Orlowski, Google, & The Register

Mar 31st

Andrew Orlowski is probably the most ill informed and biased Google commentator walking on 4 or less limbs. Am I the only one who notices the irony of the new layout of The Register?
Andrew's articles make Google sound exceptionally evil. Yet if you look to the right of his Google API article you will see the largest ad set offered by Google. The Register is an AdSense ad provider which is using 160 of their 790 pixel wide page to serve Google ads right at the top of the page.

I could ignore those ads, because they are not the ads that disturb me. Recently there has been some controversy about whether it was ok to place multiple AdSense ads on a single page. The Register decided that it was ok.

They are using ad additional ad block of 4 AdSense ads in the center of their articles. These ads are eating up an additional 336 pixels of screen space. I will be the first to tell you I LOVE ADSENSE!!!! There is a balance though, and any newspaper knows that they make money through distribution. If I provided a bunch of ads at the top and center of every page of my site I would not expect you to read my articles, let alone read my articles about how bad the company is that set up the ad network which is all over my website.

When you search Google for an expensive word such as casino you see 8 ads. In this Orlowski article I saw 9. I could describe how awful the reading would be, but you can view for yourself.

ps: Google also linked into this casino article (by providing free news feeds to their searchers) along with search results. Unbiased comprehensive news, including the biased crap that Mr. Orlowski prints.

Published: March 31, 2004

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