YouTube is taking over the organic search results, and they are buying a ton of AdWords ads. Google doesn't even take the time to write relevant ads when promoting YouTube. Their second ranked ad for the word music doesn't even contain the word music.
Clearly with an ad so irrelevant they are not factoring in quality score into YouTube's ad position, or if they are they are paying themselves over $5 a click for the word music. How is a competing service to compete when they are forced to write relevant ads to be able to afford the click, and Google serves itself sloppy targeted broad reaching branded ads?
As Google arbitrages itself one vertical at a time the only businesses that are safe are:
- those that get traffic AROUND Google
- those that provide Google with the high quality content that Google is forced to rely on to keep spam out of their SERPs
- those that Google does not have enough data or brand strength to compete with, or have some important offline component
- those that are so small that Google doesn't want to compete
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.