Danny reported that Google is moving away from listing news articles in a OneBox, and instead places news results directly in the search results. In the past these pages would require building up significant trust criteria (linkage data, etc.) before being considered for a top organic ranking, but now their editorial inclusion in Google news is giving them a free pass to a top ranking for relevant search queries. This helps Google in 4 major ways
- Google is far from being the top news site, so this allows them to arbitrage the value of the news vertical using their core search results, while still keeping the search results relevant.
- This allows Google to put ads against their news products, which they have yet to attempt at News.Google.com.
- This allows Google to funnel more traffic to trusted content sources, and thus help subsidize the content creation costs, while making those sources more addicted to Google's traffic.
- Overrepresenting fresh trusted editorial content sources in the organic search results gives the organic search results an informational bias, allows Google to start working to depreciate their weighting on fresh blog stories, and lowers the value of small focused commercial sites (unless they are of a high enough quality to get press coverage).
Webmasters owning niche or seasonal sites that enjoyed temporal exposure will discover there are fewer traditional top 10 results that are open for the taking, because fresh news stories will fill in a few more slots.
In Addition, Google just announced web history, which allows you to search through documents you viewed in the past. Web history will help improve search personalization. If web history also directly becomes part of the organic search results then sites which can afford to spend a lot on advertising will also have another advantage over smaller sites.
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