Say it Isn't So Joe(Ant)

Apr 19th

I have always been a big fan of JoeAnt.com. So sad to see so many thin affiliate sites in the recently added box, and then get a second round of shock to see AdSense top and to the left on the individual category level pages. What leads webmasters to demote their hard build sites into a status of irrelevancy?

This is why I realized actively updating a directory list was fighting a lost cause. Over time they all go downhill. Automation and AdSense killed the model.

AdSense ads are Gay.

How would an editor feel after seeing all their listings dropped below a huge AdSense block with irrelevant gay quiz ads?

Published: April 19, 2007

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Comments

Rob Haswell
April 19, 2007 - 11:21am

What leads webmasters to demote their hard build sites into a status of irrelevancy?

Money.

mad4
April 19, 2007 - 11:33am

This is why I *hate* sites that run adsense.

SEO India
April 19, 2007 - 12:02pm

Talk about errorful contextual ads Aaron :(

Alex
April 19, 2007 - 2:09pm

Don't people buy listings for the link equity only?

What difference does it make in that case if the directory makes a pathetic attempt at monetization with adsense?

As for the thin affiliate sites, is it not just that there are lots more of them now rather than the fact they are no longer edited out?

Alex
April 19, 2007 - 2:09pm

Don't people buy listings for the link equity only?

What difference does it make in that case if the directory makes a pathetic attempt at monetization with adsense?

As for the thin affiliate sites, is it not just that there are lots more of them now rather than the fact they are no longer edited out?

Sandra
April 19, 2007 - 2:42pm

That's Google for you.

Google says, don't offer paid text links ! But they place "Are You Gay ? " ads on your site.

Greg
April 19, 2007 - 4:37pm

As much as I've grown to loathe Google of late, its the webmaster who chooses to do this to their site. Money is the reason I suppose, but even more than that, the reason is laziness. It's way easier to outsource monetization to Google and hope they do a good enough job. I do that, though I use text link ads and boy is it easy. I think lazy webmasters ought to at least restrict junky advertisers like that on a case by case basis if they must use adsense. I do the same with tla. It hurts to pass up money but it's not worth associating yourself with an irrelevant or spammy site.

WTB
April 19, 2007 - 6:07pm

It's a (absence) of strategic choice... Unfortunately, few websites exists with a true ORIGINAL content AND no ads... Or at least, relevant ads :o(

Russell
April 19, 2007 - 8:38pm

It looks like they need to improve the words on the page before the ads, and right after the ads. I rarely have the problem of irrelevant ads until I get seriously off topic, and that goes for any site I work on. I'd think JoeAnt would do better on that.

April 19, 2007 - 8:39pm

Don't people buy listings for the link equity only?

What difference does it make in that case if the directory makes a pathetic attempt at monetization with adsense?

But if a site looks poorly done then quality sites are less likely to link to them, their pages are less likely to be indexed, and each link from their site will carry less weight.

As much as I've grown to loathe Google of late, its the webmaster who chooses to do this to their site.

But those webmasters are not telling the world to stay away from link buying while plastering are you gay ads across the web.

Adam Audette
April 19, 2007 - 9:16pm

Completely agree - what a poor decision by JoeAnt. They've achieved a nice bit of cred and this just ruins it for them. Either they're not getting enough submissions from good sites or they're scaled beyond their means .... either way they look desperate for cash. If this continues we can say goodbye to another directory.

Joeant
April 19, 2007 - 10:54pm

...it isn't so

You're not looking at desperation, but determination. JA has been stagnant when it came to design for several years. The new topic pages have changed on an hourly basis since I launched them on Tuesday. The section with the Google ads has been specifically designed for future JA advertisers that we'll be accepting once our new merchant account is activated. The above screen shot (which has been changed back to the way I intended to display adsense) is how I imagine the section looking once we have our own advertisers.

Now that I finally got off my butt (after a 5yr hibernation), you guys want to give up on JoeAnt?!?! We're going through some seriously drastic changes. Changes that I've been dreaming up for the past 5 years with this industry in mind. Your criticism was correct, but let me get out of my pajamas before you send the next morning wedgie my way. ;-)

Adam Audette
April 19, 2007 - 11:46pm

Great response Joeant. I guess the lesson here is to test w/a sandbox or password protected section, not a live site. People can get the wrong idea with no way to differentiate your ideas / tests from your "real" site.

Mark
April 19, 2007 - 11:48pm

Whilst automation can be a blessing for people running sites, i do have to agree that it has ruined the web to an extent, particularly with the inclusion of adsense. Great post as always Aaron!! Cheers

Joeant
April 20, 2007 - 12:32am

Along with the design came a new topic structure. Once that structure was complete and I knew the design was sufficient enough to display (better than the old one), I really wanted to get it out there for spidering purposes. The cached topic URL's haven't changed, but the navigation has. It's something that has plagued our deeper subtopics for years. The newer browsers also had several issues with the old design.

Now that we have that out of the way....who else failed the gay quiz? LOL! J/J

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