This video is 15 minutes 17 seconds long. Directories are easy sources of links, but links from lower quality web directories may not get indexed by some major search engines, may not carry much weight in Google, and may put your site in a bad community. This video covers evaluating the quality of a directory as a link source.
Resources Mentioned in This Video:
- Web Directories... Are They Relevant to SEO? - overview article similar to the video.
- TrustRank and the Company You Keep - article about how most lower quality directories are not well integrated into the good trusted parts of the web.
- Yahoo! Directory Registration & Search Engine Marketing - Tips on what categories are best and how to fudge your Yahoo! listing.
- Google Custom Search Engine - easy to use vertical search service
- Del.icio.us - social bookmarking site
Examples of Quality Directories:
- DMOZ - also referred to as the Open Directory Project or ODP. Free submission, but it may take a long time to get listed as it is ran by volunteers.
- Yahoo! Directory - $299 per year for commercial listings. Free for non-commercial listings.
- Business.com - allows listings in multiple categories and you can point a few deep links at important pages on your site.
Find More Directories:
- Drill down on in DMOZ or the Yahoo! Directory for categories of directories. ex: DMOZ Software Directories
- Search for your keywords, related keywords, or your keywords + directory. Sites that rank might be decent link sources (depending on other quality signals).
- Look at inbound links pointing to competing websites.
- Use lists of directories. Please note that many directory lists are nepotistic (recommending their own directory as being the next best thing) or heavily influenced by advertising, and small niche high quality directories that are not on lists of 1000 cheesy directories are probably better than lists of directories commonly used to spam search engines. Each list will have some good directories and many junk ones. PageRank is nowhere near as important as other quality signals. Here are a few lists: Strongest Links, SEO Company, ISEDB, and Search Engine Guide.
Things I Should Have Mentioned That I Forgot:
- The Google Directory is a clone of DMOZ, organized by PageRank.
- If a directory does not charge a submission fee take extra effort to make sure your description and title are clean and proper (ie: factual and not keyword stuffed). Emulate other listings.
- It is important to mix your anchor text and descriptions to make your link profile look natural. Emulate other listings in your category, and try to use your keywords in some of your link anchors if the directory will allow it.
- Directories count more in verticals where the competition is weak and not well integrated into the web. If your competition is frequently mentioned in the active portions of the web on news sites, blogs, and social sites then you will need to be mentioned on there as well if you want to compete.
- An established site well integrated into the web which already has a clean link profile can be more risky with what sites they get links from, whereas a new site or a site with limited authority would likely do better building links from the higher quality sources first, then maybe getting lower quality links later, only after their site has proven trustworthy.
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