Long ago I mentioned that even if I didn't usually agree with Michal Martinez, that I thought he was exceptionally citation worthy. He recently offered up a blog post explaining his view of the recent evolution of SEO and link building in an article called Who Does Google Trust Now? I don't agree with many of the statements in the article, like:
Neither age of site nor age of links pointing to the site should really matter to how much a site can be trusted.
I believe that age matters. At least to some degree. I have an old domain which had no relevant anchor text (other than internal navigation) and few (perhaps no) quality links that ranks quite well in Google for competitive commercial queries.
In spite of not agreeing with some the article (and thinking portions of it might be a bit self-aggrandizing), I think Michael did a great job with the end of the article. The last few paragraphs rocked.
Simply getting links from free directories, article submission sites, reciprocal links, and other popular link sources will probably gradually extend the length of time new sites require to earn trust if for no other reason that they will only very slowly naturally attract links from trusted neighborhoods.
Exactly. When you focus on as much as you can get for free without building any value (and valuing your time at nothing) it takes an awful lot of pricing your time at free to catch up with established sites. Perhaps more time than you have left in your life. Why race toward the bottom?
The real question comes down to this: if I am correct, or close to correct, in my analysis, how long will it take for spammers and SEOs to develop methodologies that effectively poison the "good" (trusted) neighborhoods and force Google to develop some filtration methodology?
SEO and search constantly co-evolve. What Google trusts now is only temporary, and some SEOs have been building AHEAD of Google's shifts. And the search results show what is going on, so they will continue to be forced to change their algorithms. Nothing new there.
But poison is a harsh word. I don't think we should fault people for gaming the system. Google creates the game...we are just pawns that must move with the ebb and flow. As SEO gets harder those who know how to do it will get paid more. And one can argue that by manipulating search results we are helping keep the search engines sharp, forcing them to improve their algorithms.
Google is more profitable and has a larger effect on the web than you or I. People do not link as naturally as they once did (worrying about what the all powerful Google may think), Google is training some people about how to link to benefit Google, and Google has some people so brainwashed that they consider anyone disagreeing with Google's for profit agenda as spammers poisoning the web. Who's actions are poisoning the web?
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.