If you enjoy consuming something, but you later find out that you found or experienced it under a false pretense, does it matter how it came into your stream of consciousness? Many people who search probably do not realize search results have paid ads on them, or that some engines may bias their regular results toward informational websites to increase ad clickthrough rate.
Few people understand that the organic search results are manipulated by people like you or I. Google states that some kinds of manipulation are acceptable while others are not. But who gives Google that authority when they sometimes do not even follow their own guidelines or policies? How can they freely add links to other's websites, buy links, sell links, and state that buying or selling other types of links is somehow wrong?
Google teaches publishers to blend ads in their content, and funds the placement of ads on what many call low quality content. Yet some people land on those pages, click on the ad that describes what they want, and end up somewhere they want to be.
Many magazines blend ads to look like content, and/or have insertion fees which is basically a way to buy exposure.
People create and spin controversies to get media exposure. In some cases both parties involved in the controversy will have off the record chats to talk about how the story should be spun for maximum benefit to both sides.
I have seen people give away tens of thousands of dollars worth of their books because their book was nothing more than thinly disguised self-promotional marketing material. And I have seen some of these books become best sellers!
Some people watch Fox News even though it is blatantly and obviously biased. Many news channels show packaged video press releases as being part of their news program. And many news networks work with one another to present a highly biased view of the world that promotes the agendas of affiliated businesses.
Generally any form of content creation, publishing, aggregation, or information sorting is going to be biased toward the goal of self preservation and the beliefs of the power sources within that organization (and affiliated organizations). Goal #1 of any business or organization is self preservation.
Right now there is a diary video series on YouTube which is fake, and will likely a lead in to some sort of movie or marketing message (or maybe all content is somehow a form of marketing). Yet each of the 27 videos in the series (thusfar) has averaged around 200,000 views.
Many artists write abstract song lyrics which have entire sites devoted to what the hell did they mean?
People have got other ideas out of things I have wrote and called me a genius or brilliant for their (mis)interpretation of what I wrote. If I meant what they thought I did, then I would indeed be far smarter than I am. :)
Every human action, every thought pattern, and just about every piece of information is likely somehow flawed (during creation and during interpretation / consumption).
Does it matter if information was created via pure intentions that matched why the audience like it?
Does it matter if information is ranked, sorted, placed, or found via the force of a person who bought the exposure or gained it through gaming some authority system which claims to be relevant even though it doesn't understand why?
Outside of ignorance, is purity anything more than a myth?
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