Johnon.com - Great Blog

Sep 9th

I am sure many of the readers here already read Johnon.com, but if you do not yet read it check out John Andrews's blog on Competitive Webmastering. A couple of my favorite recent posts on his blog

Go Words - he describes a bit about LSI type technology, while also beating up an old and outdated definition from one of my other sites :) Also check out his comments on that page for his explanation of how having too much keyword proximity throughout your copy could flag the page to be filtered as an irrelevant attempt at manipulation. I have been trying to hammer away at Google with a page ranking for a wide basket of keywords, and have been having a bit of fun with this...am ranking in the top 5 for 11 of 12 target phrases thusfar, but only 12 for 12 is acceptable. :)

Nobody wants to be a Tool - John talks about his love for toolbars :)

Published: September 9, 2006

Comments

September 9, 2006 - 8:05pm

Thanks for pointing out John's blog. I wasn't aware of it, and I just highly enjoyed reading John's thoughts. He'll be a new part of my daily reading.

September 9, 2006 - 9:32pm

I like how John nofollowed wikipedia in "Go Words", wish more webmasters would do this with Amazon, Digg, Epinions and other spammers.

Adding him to Sage now...

Cygnus
September 9, 2006 - 9:38pm

I'm with Jim on this one; I hadn't read John's blog before, but I liked what I read...added to my ever-growing list.

Aaron, you should create another linkbait post...call it something like "reverse black hat", and describe in a bit more detail about how the title tag rotation can be used to make use of the scrapers hitting the site; if there are any other methods of on-page changes that you feel comfortable discussing to enhance some of the off-page tactics others employ, that'd be a pretty linkable posting.

Thanks again to pointing us to John.

Cygnus

September 9, 2006 - 10:05pm

Hi Aaron
I don't think that just because a site is successful or has traffic that I would resort to classifying it as spam. Unless I classified everything as spam, but just to varying degrees.

Hi Cygnus
The title rotation is one of the bigger points. I guess the other thing would be using a fake title off the start and then switching it after a bit. But those are the main ones.

A couple other options would be...
ensure you include deep links to your own content in every page of your site (such that if someone wholesale cuts and pastes it they are giving you link equity).

This one is a bit shadier, but you could publish a few fake posts with great keyword rich titles, delete them, and then 301 redirect those URLs to a page needing that anchor text.

And if you know the IP address of the scrapper you could serve them some other content, links to competing sites (to help put them in bad neighborhoods), or maybe do referral based 301 redirects to redirect their low quality links at other sites. I haven't really done much on this front though.

I am sure you could do a lot more than that, and I think to only limit is based on your creativity.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.