The most recent blog meme is Google's Blogger is a mass spam system.
Google maintains that they care:
When spam goes up, it directly affects the quality of those results. I'm exceedingly sympathetic with these folks because, well, we run one of those services ourselves.
But do they really care?
Think of blog search as a form of vertical search. If blog search is less useful and filtering through the spam
- kills profit margins
- slows blog search innovation
then more people will opt to use general search.
While Jeff Jarvis thinks Google should share it's tricks for not indexing blog spam I don't see why they would want to. Since Google has not put much effort into making their blog search anywhere near as good as their regular search I don't think they mind if nearly all blog search engines are full of spam.
Blog search full of spam = user may as well use general search = $ for Google. And, on another front, that helps Google ensure blog search sucks really bad until they create the solution, and then they get credit for doing right what their competitors could not :)
Just as a curiosity question, how hard would it be to attenuate trust, only trusting new blogs if they were co-cited by multiple trusted sites? There has to be an algorithmic way to do it. If you were worried about new sites being locked out then you could offer multiple search options:
- the filtered trusted version
- the unfiltered version
- perhaps people could even enter their own trusted friends, levels of trust, minimum trusted citations, or make trust a slidable scale & use AJAX to reorder the results as the trust score is adjusted
On top of owning general search Google also wants to be the first port of call for vertical search. Just look at their recent desires on the real estate front.
Through monetizing spam production with AdSense and making publishing free and easy Google pollutes competing information systems for personal profit.
The same thing that is going on in vertical search scene is also going on in general search. Google has an algorithmic probationary period for most new sites. The same sites tend to rank MSN Search & Yahoo! Search quicker and easier.
By paying search spammers via AdSense Google is funding the information pollution that undermines the usefulness of competing search products. As I have stated in the past, Google generally does not give a shit if AdSense is on spam sites or sites that make money stealing other's copyrighted work.
Now what happens if Google ends up indexing AdSense spam sites? Well suddenly it is a real issue then, and they pull out the we care card. Matt Cutts recommends you report it to Google, but the hidden message there is that Google cares only when the spam ranks in Google.
Maybe a large part of being the company that organizes the world's information is encouraging entrepreneurs to stuff garbage in rich competitors databases.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.