Knock Off Products, the exact reason building up trust is so important.

Anyone can sell a product just like yours using:

  • nearly the same price point

  • nearly the same format
  • nearly the same sales copy
  • nearly the same product name

As you create more value and are more well known more knock off products pop up, but so long as they are not too aggressive in their spamming they should only aid your brand value.

As far as goes, although their "EBOOK COMING SOON!!!NOT AVAILABLE YET" notice is up, it is good to see that they already have plenty of paid customers and testimonials in place :)

I bought your SEO book 3 months ago and without doubt one of the absolute best investments I've ever made. I have tripled my sales in the last 3 months. I love the SEO book. I regret not purchasing your book sooner.

If only it were available...maybe you could have got it sooner :)

I wonder if this knock off site was a ploy from you know who.

Published: October 20, 2005 by Aaron Wall in marketing


October 20, 2005 - 5:41am

Both registering your copyright and trademarking your product or company name can be quite valuable for website owners for reasons such as this.

October 21, 2005 - 5:32am

I'm sure you've already looked at the registration info, but here it is. Reverse directory doesn't find a match for the phone number. I didn't even bother searching on the name because it's obviously fake, but there is a Gastelem Enterprises listed in San Diego.

That physical address doesn't happen to be where those comet cultists committed suicide, was it? San Diego County property records don't appear to be available online.

Registrant: [whois removed]

October 21, 2005 - 5:46am

I chatted with him....seems like a good kid a bit new to the web...hopefully the situation is sorta resolved :)

October 31, 2005 - 3:44am

well they started bidding on my name on AdWords. sorta funny, sad, and ignorant all at the same time. Of course I think the bid is no big deal, but when combined with the similar domain name and actually stealing some of my sales copy that is pretty shitty.

What are the odds the site is in association with you know who?

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