Yahoo! Search Marketing Workbook, Google PageRank Update, New Google Patents

Yahoo! Search Marketing Workbook:
They never had the manners to redirect the old link, but Yahoo! have finished rebranding the old Overture Workbook. Yahoo! Search Marketing Workbook [101 page PDF]

Google PageRank Update:
Not that it matters much, but Google has recently updated toolbar PageRank

Google AdSense TOS:
have been updated

Google Jobs:
creative way to apply

Google AdSense Targeting:
Interesting to see ads for SEO products on cached copies of lyrics pages

Google Patents:
Google Patent App: direct navigation to specific portion of target document (from SEW forums)
Google Patent App: Systems and methods for improving search quality (from SEW forums)

bonus research from Cornell: Optimizing Search Engines using Clickthrough Data [PDF] (from SEW forums)

Published: July 17, 2005 by Aaron Wall in google yahoo


July 18, 2005 - 12:27am

Re: the Google AdSense Targeting.

I checked that same page and only got AdSense ads for lyrics and music related products. Maybe Google's tracking your search history and showing you personalized ads. Did you have Google Search History switched on at the time?

Just a little paranoid speculation.

July 18, 2005 - 12:32am

Personalized search was on.

I tried it with personalized search off and still noticed 2 different SEO type ads.

July 18, 2005 - 10:18am

Still, as reported by the AP today, Google sees all.

July 18, 2005 - 12:25pm

I also just posted about this on my Blog,, The posted is titled: Yahoo! Search Marketing Workbook Now Available and it's available here:

Thanks for the head's up.

Keith Mander
July 29, 2005 - 10:36am

Hey, my name is Keith Mander and that's my ad! Drop me a line if you wish to say hello.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today