Rick Aristotle Munarriz, from The Motley Fool, wrote an article looking at the downfall of MP3.com and the resurgance of online music.
Yet there's a reason why there isn't a single worthy investing angle when it comes to buying into the trend towards showcasing the unheard. No one is doing it right.
The broadband migration continues. Bandwidth and servers get perpetually cheaper, yet the market seems to think that the only money to be made in digital music is in pitching popular tracks for a buck or less, or coming up with some portable aural smorgasbord solution of commercial tunes. In a word, strategy is primitive.
That's why I believe that, years from now, the major labels won't be the same batch of old-school vinyl pushers you see today. As ludicrous as it may seem, I think that the real power brokers in the music industry will be Google (Nasdaq: GOOG), Yahoo! (Nasdaq: YHOO), and Microsoft (Nasdaq: MSFT).
Oh, they don't even know it yet. It may be years before they even come around to connecting the dots, but they will connect those dots. That's because those three companies are the ones leading the way in localized search.
Even as a search marketer I think it is hard to appreciate what an effect search will have on society.
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