Around September 23rd many webmasters stated they lost a bunch of their traffic from Google.
Google to Change Their Way of Rewarding Linkage Data?
DaveN is a fairly well respected SEO who recently made the following statements at the SEW Forums:
the whole PR / Linkage Game has changed. Just be careful how and where you buy PR these days. ... Last time I spoke to my friends from the plex, they where working on the ability to add - positive and negative weight to links depending on how they looked Via there GUI. ... I have never seen the GUI but from what I can gather it will highlight un natural areas on page, think about where most people put there sold links.
How is Google Fighting Artificial Link Manipulation?
A ton of ways...
- Make SEO itself sound a bit sketchy.
- Show bunk backlinks.
- Not update PageRank.
- Deweighting links from the same C block IP address range. (Google may also use WhoIs lookup data).
- Manually penalize some sites for buying or selling PageRank...or for being in circles that make it seem like you are doing that.
- Prevent certain sites from parsing outbound link popularity.
- Automatically penalize sites for using the same link text too frequently.
- Now they are potentially going to look for ways to not only devalue links, but also potentially make them have negative value based on abnormal linkage patterns.
- They are also probably doing a bunch of other things I do not know of or forgot to list.
Anyone who does not believe in the power of link building should ask themselves why Google is putting so much effort into making it harder to do.
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