This is a pretty powerful & instructive image in terms of "where search is headed."
It's a Yahoo! Directory page that was ranking in the Google search results on a Google Android mobile device.
Note the following
- the page is hosted on Google.com
- the page disclaims that it is not endorsed by Google
- the page embeds a Google search box
- the page strips out the Yahoo! Directory search box
- the page strips out the Yahoo! Directory PPC ads (on the categories which have them)
- the page strips out the Yahoo! Directory logo
|Bing vs Google||Google vs Yahoo! Directory|
|editorial||Uses user-experience across a wide range of search engines to potentially impact a limited number of search queries in a minor way.||Shags expensive hand-created editorial content wholesale & hosts it on Google.com.|
|hosting||Bing hosts Bing search results using Bing snippets.||Google hosts Yahoo! Directory results using Yahoo! Directory listing content & keeps all the user data.|
|attribution||Bing publicly claimed for years to be using a user-driven search signal based on query streams.||Google removes the Yahoo! Directory logo to format the page. Does Google remove the Google logo from Google.com when formatting for mobile? Nope.|
|ads||Bing sells their own ads & is not scraping Google content wholesale.||Google scrapes Yahoo! Directory content wholesale & strips out the sidebar CPC ads.|
|search box||Bing puts their own search box on their own website.||Google puts their own search box on the content of the Yahoo! Directory.|
|user behavior||Google claimed that Bing was using "their data" when tracking end user behavior.||Google hosts the Yahoo! Directory page, allowing themselves to fully track user behavior, while robbing Yahoo! of the opportunity to even see their own data with how users interact with their own listings.|
In the above case the publisher absorbs 100% of the editorial cost & Google absorbs nearly 100% of the benefit (while disclaiming they do not endorse the page they host, wrap in their own search ad, and track user behavior on).
As we move into a search market where the search engines give you a slightly larger listing for marking up your pages with rich snippets, you will see a short term 10% or 20% lift in traffic followed by a 50% or more decline when Google enters your market with "instant answers."
The ads remain up top & the organic resultss get pushed down. It isn't scraping if they get 10 or 20 competitors to do it & then use the aggregate data to launch a competing service ... talk to the bankrupt Yellow Pages companies & ask them how Google has helped to build their businesses.
Update: looks like this has been around for a while...though when I spoke to numerous friends nobody had ever seen it before. The only reason I came across it was seeing a referrer through a new page type from Google & not knowing what the heck it was. Clearly this search option doesn't get much traffic because Google even removes their own ads from their own search results. I am glad to know this isn't something that is widespread, though still surprised it exists at all given that it effectively removes monetization from the publisher & takes the content wholesale and re-publishes it across domain names.
New to the site? Join for Free and get over $300 of free SEO software.
Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.
Already have an account? Login to share your opinions.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.