Google Launches a Sweet Competitive Research & Keyword Research Tool

The Inside AdWords blog announced the beta launch of Google's Search-based Keyword Tool. To some degree the tool is a knock off, but with a number of exceptions

  • this tool is free
  • Google has more search data than does
  • this shows bid prices and search volume estimates next to keywords (like the Google Traffic Estimator)
  • this shows your current page titles and keywords
  • this shows the % of organic and paid traffic going to a URL

For any keyword, the Google Search-based Keyword Tool will show up to 800 related keywords with cost and search volume estimates. This tool also works to show you 100 keywords related to a site, and if you own a website they will show you thousands of keywords that they think you could bid on which are not already in your account. In addition they show your search share of voice (via ads and organic search results) for keywords. This data is easy to export using a handy export button.

There are a variety of cool extra filters that can be applied on this tool, including...

  • minimum or maximum search volumes
  • bid price range
  • low, medium, or high competition
  • keyword in URL
  • combining URL and keywords as filters
  • keyword + general category
  • negative keywords

Using a variety of different combinations for these filters you can see many different sets of 800 keywords even within the same subset. Export these different lists a variety of times and you can quickly build a list of thousands of high value keywords.

If you are a paying subscriber, this thread has a few more tips for how to get the most out of this tool.

Published: November 29, 2008 by Aaron Wall in seo tools


November 30, 2008 - 1:33am

I almost would say that I like the tool that is intergrated into adwords since it provides more search terms based on a web-site..

agreed that it doesn't have the cost of each phrase, but i get a better count of searched for the past month..

November 30, 2008 - 3:31am

This tool has keyword click prices on it and lightning fast export. That combination rocks.

Andrew Shotland
November 30, 2008 - 4:53am

Good catch Aaron. This is definitely one of those holy grail type things for search geeks. Seems like the data doesn't 100% (or even 50%) match up with what I am seeing in the sites I manage. Maybe I didn't read the FAQs enough. I am assuming what we are seeing here are terms that the sites rank in the top 200 for but not necessarily terms that they get traffic for?

November 30, 2008 - 7:19am

Hi Andrew
If you log in (and are associated with the site you are grabbing data on) they try to show you keywords that they think you should bid on but are not.

On Stage Lighting
November 30, 2008 - 8:46am

Thanks for the heads up.

I just had a quick look (with the usual "don't bother to read the FAQs" bit) and the keyword data for one of my sites seems a bit old. In web terms, at least.

Apparently, the site is big in Ringtones, Payday Loans etc. etc. A while back, the site was hacked and 1000's of links dropped on it.

However, the site has been clean for over a month, the G penalty lifted and all the cached pages have been clean for a while too. I did a test with and wasn't sure if all the "credit consolidation" type keywords in your result were part of the same attack.

Until those 100's of pointless keywords are cleared from the list, the tool ain't much use to me. I wonder what the latency is.....

November 30, 2008 - 10:01am

Hi Aaron,

I looked at this when it was announced on the Inside Adwords blog. After about 10 minutes I gave up because it was giving me some weird and useless results.

Since you've rated it I decided to retry.

I "think" I can see what I was doing wrong last time. I simply should not try any new tools until after the second cup of coffee in the morning. I'm clearly too stupid any earlier :)

I'll play with this some more now today, but not too long as I'm still under the hammer for getting the house clean (See comment on last blog post!:)


November 30, 2008 - 6:09pm

getting the house clean

There is always tomorrow. :)

December 1, 2008 - 3:34pm

I keep getting the following warning.

"This website is not associated with your AdWords account. You're seeing a limited set of keyword ideas, which may include those already in your account and may or may not be currently active for this website"

December 1, 2008 - 5:13pm

If they don't see enough of history and volume associating your adwords account with a site then they won't let you see its stats. I am not sure how refined that limit is though.

December 1, 2008 - 7:54pm

I use google keyword tool while deciding the category heading, and Meta description. Also I look at for keywords driving traffic to similar sites.
The address of key word tool can be found here
I find it extremely use full to decide the correct synonyms of any given word.

After testing this tool I find this tool does not give us the keywords driving traffic to competitors sites. I would love to get such a tool from google for free, which will be real killer for I think it is the high time for compete to look out for site advertising revenue and make more of their service for free. Other wise they also going to suffer the similar fate of Netscape navigator. It is a matter of time some provider will come up with a free site just depending on AdSense revenue

And I think this new tool is just helping us to find the keywords related our site. So I think is going to see some of customer drop but not a real threat


December 2, 2008 - 3:32pm

it seems like that the tool couldn't use in chinese

December 15, 2008 - 2:24am

Aaron, you were saying the sktool "shows the % of organic and paid traffic going to a URL". I'm not seeing where this data is available, are you talking about the Ad/Search share?

December 15, 2008 - 2:26am

Hi Mike
Yes...though I think it only shows those stats for sites that you own and are shown as the owner of through your AdWords account history.

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