You Can't Handle the Truth

"All Truth passes through Three Stages: First, it is Ridiculed...
Second, it is Violently Opposed...
Third, it is Accepted as being Self-Evident."
- Arthur Schopenhauer (1778-1860)

A business model that contains subtle white lies that are familiar and easy to like is often far more profitable than a business model built around attempting to change people's identities. This is precisely why so many business models are built around for Christians, for bloggers, or for charities.

As an entrepreneur it is worth considering the above quote when thinking about new business models, new platforms, new formats, and new algorithms. You could spend all your time trying to prove your vision of the truth, or modify it slightly so that others are willing to do the work for you. Your choice. :)

Start with a socially active core that identifies with what you have to offer and give them the tools to help spread your message.

Published: November 30, 2008 by Aaron Wall in marketing


December 1, 2008 - 12:42am

If I read you right here Aaron you are saying that it is better to sell into the establlished market rather than try to create the market.

I agree completely. I tried creating a market once. I spent months of effort for almost zero return and I had a GREAT product. Heartbreaking it was.

These days my philosophy is show me an open door and I'll show you a queue :)

Take care,


December 1, 2008 - 3:12am

Hi Mike
To some degree that is what I was suggesting. But also that if your idea is a departure from what exists already you should related to that which already exists and try to market it where your idea relates to other markets.

If you have to do push marketing for all your exposure you get labeled as a spammer. But if you create something that others want to push market then you get most the potential benefits of "spamming" without being labeled as a spammer.
December 1, 2008 - 1:09am

Good point, in fact, i launched a website of my own just 2 days ago to teach people how to make money online. Couldn't have done it without knowing the insights revealed at your website. thanks

December 1, 2008 - 7:34am

Can't,or don't want to? And then, doesn't success come from giving the consumer what she wants?

December 4, 2008 - 1:15am

Aaron, this topic is actually the right one for me to get you confused a bit but with the right question at the right time and in simple terms.

Is it not time yet for you to issue "special seals" to SEO Practitioners that became awakened and Empowered by the SEOBOOK into the world of SEO and are now practising, as a sign of endorsement that, the SEOBOOK remains unique though despite the facts the download version has been taken off the shelves?

Do you agree that though you've exited and empowered millions of Internet marketers and Search Engine Optimizers, they too have enriched your "whole-being" and it is time to accept your position and title of "Lord-of-SEO" and give back as your "Father" sent you into this world to come and do with a "Seal" for our SEO Services websites as proof of and evident that the Individual has gone through the necessary steps and possesses SEO potentials by means of buying the downloaded version of the SEOBOOK or the other?

It will work well with a link back to special page for that purpose on your site detailing when the concerned began his/her SEO training. What do you think? I want you to make sure we too can enjoy the potentials gained from the SEOBOOK and the job of being your followers.

December 4, 2008 - 3:18am

Hi Stanley
Some people wanted me to create some sort of quality seal and I explained that I thought it might be useful for self-promotion of me, but it would have little practical value to anyone else. I was still debating making one until a friend of mine made an avatar with a seal (like from the ocean). That made me laugh hard and consider passing on the whole seal least in the short run.

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