Google & Bing Annouce Real Time Search Deals With Twitter

Oct 22nd
posted in

Marissa Mayer announces that Google has reached an agreement with Twitter to include Twitter updates in Google's search results.

We look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information.

Hmmm..."product"? Obviously something a bit smarter that simply providing raw indexing and display.

This move follows Bing's recent announcement - today, in fact - they would do likewise.

We’re glad you asked that. Because today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). Try it out. The Bing and Twitter teams want to know what you think.

Microsoft has pulled off a similar deal with Facebook, which has six times as many users as Twitter.

With two competing deep pocketed players signing up, how long can Twitter remain unsold? Will Google build a competing version of Twitter? Much easier to crunch link data and index in real time if you can backend updates with your own systems, rather than making sense of third-party date, like Twitter, which is probably a nightmare. Some cosy integration arrangement is probably part of the deal, of course.

Read-Write-Web made the valid point that Google grew when they signed a similar deal with Yahoo. Now Twitter is doing likewise, serving their stuff to Google's massive audience. However, given Twitters notorious fail-whale flakiness, it remains to be seen if their system is ready for the roar of traffic that will soon come their way.

What Does This Mean For SEOs?

Go where the search engines do. Link to your content from Twitter. Publish excerpts and link-backs. Monitor real-time search trends, using Google's Hot Trends and trend data tools, such as TweetStats. Supply content to match demand.

It will be interesting to see if real-time search, on a Google scale, produces new business models. The traffic bursts should ample reward for being seen first for popular real time queries.

The news business relies on immediacy, and they just got a whole new wave of unpaid competition.

Published: October 22, 2009

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Comments

October 22, 2009 - 4:54am

Ouch. Twitter is already chockfull of spam. Now Google and Bing are going to ramp this up further.

Curious clicks from Twitter? No thanks.

October 22, 2009 - 3:22pm

Please Universe, I beg you, don't make me do it...
I have farts with more valuable content than most Twitter posts. Thanks Google - can't wait to skip over more crap you throw in front of anything of value.

October 22, 2009 - 3:28pm

Very strong post Peter, this is going to be monumental. I also like what AndrewL said about SPAM, but if Twitter/Google can figure out a way to reduce or illuminate SPAM feeds all together then we have a whole new SEO strategy on our hands.

Thanks for the post.

October 22, 2009 - 10:16pm

"We look forward to having a product that showcases how tweets can make search better in the coming months." What exactly is Google announcing? "We hope to have something that doesn't exist at some unspecified time in the future". What a non-announcement aimed at nothing more than stealing Bing's thunder. They may not be doing "evil" but it's a bit of a weasel move in my opinion.

October 22, 2009 - 10:19pm

BTW...I love the graphic that opens the piece!

October 24, 2009 - 10:33am

Hi Peter,
What a great article! It has a real importance in these days. Including the tweets in the Google search hence share information would be very useful. The real time search with Twitter can share the latest and greatest information. SEO strategies are constantly changing and if you would like to present yourself on the web you have to follow up the latest trends and information.
Veronika
Miracle Technologies
miraclegroup.com

WordPress SEO
October 26, 2009 - 5:58pm

We've generated a lot of business via Twitter.

Twitter is a great little storefront if you have the right goods.

And as the posts are just 140 characters it doesn't take that much time.

Twitter is probably a good place (with a solid account) to get a site indexed quickly (that's been our experience), including an upturn in search rankings.

November 20, 2009 - 3:22pm

Content on twitter can be good, but also very bad, there is no way to find which users can be trusted enough to have their posts integrated in SERP. Most of the time, it is valueless. then why would search engines include unvaluable info. Finding the top news from trusted news is probably a wiser choice.

Here is an interesting article:
http://www.branding-viral.fr/2009/11/click-rates-in-a-realtime-search-wo...

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