Your Favorite Eric Schmidt Quotes?

Aug 22nd

Do you want Google to tell you what you should be doing? Mr. Schmidt thinks so:

"More and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions," he elaborates. "They want Google to tell them what they should be doing next. ... serendipity—can be calculated now. We can actually produce it electronically."

Of course the problem with algorithms is they rely on prior experience to guide you. The won't tell you to do something unique & original that can change the world, rather they will lead you down a well worn path.

What are some of the most bland and most well worn paths in the world? Established brands:

The internet is fast becoming a "cesspool" where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."

"Brand affinity is clearly hard wired," he said. "It is so fundamental to human existence that it's not going away. It must have a genetic component."

If Google is so smart then why the lazy reliance on brand? Why not show me something unique & original & world-changing?

Does brand affinity actually have a hard wired genetic component? Or is it that computers are stupid & brands have many obvious signals associated with them: one of which typically being a large ad budget. And why has Google's leading search engineer complained about the problem of "brand recognition" recently?

While Google is collecting your data and selling it off to marketers, they have also thought of other ways to monetize that data and deliver serendipity:

"One day we had a conversation where we figured we could just try and predict the stock market..." Eric Schmidt continues, "and then we decided it was illegal. So we stopped doing that."

Any guess how that product might have added value to the world? On down days (or days when you search for "debt help") would Google deliver more negatively biased ads & play off fears more, while on up days selling more euphoric ads? Might that serendipity put you on the wrong side of almost every trade you make? After all, that is how the big names in that space make money - telling you to take the losing side of a trade with bogus "research."

Eric Schmidt asks who you would rather give access to this data:

“All this information that you have about us: where does it go? Who has access to that?” (Google servers and Google employees, under careful rules, Schmidt said.) “Does that scare everyone in this room?” The questioner asked, to applause. “Would you prefer someone else?” Schmidt shot back – to laughter and even greater applause. “Is there a government that you would prefer to be in charge of this?”

That exchange helped John Gruber give Eric Schmidt the label Creep Executive Officer, while asking: "Maybe the question isn’t who should hold this information, but rather should anyone hold this information."

But Google has a moral conscience. They think quality score (AKA bid rigging) is illegal, except for when they are the ones doing it!

"I think judgement matters. If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," - Eric Schmidt

Which is why the blog of a certain mistress disappeared from the web. And, of course, since this post is on a blog, it doesn't matter:

If you're ever confused as to the value of newspaper editors, look at the blog world. That's all you need to see. - Eric Schmdit

Here is the thing I don't get about Google's rhetorical position on serendipity & moral authority: if they are to be trusted to recommend what you do, then why do they recommend illegal activities like pirating copyright works via warez, keygens, cracks & torrents?

Serendipity ho!

Published: August 22, 2010

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Comments

August 22, 2010 - 1:31pm

as a fresh change to the endless corporate propaganda on MSM. More war more debit and "healthy" deep fried GMO foods. No home no job no problem, a war will fix that.
ES is suffering from dizziness due to success. Hubris. Pride before the fall. Man,if you could pack hubris up into a CDR and sell it, you could be rich! Just when G thinks people will never turn their backs, they'll turn their backs.
Look at the Board of Directors and the mystery will reveal itself.

August 23, 2010 - 2:51am

Lets turn the tables on Mr Scmidit. Lets show what the Internet and Google have to say about him!
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There is still a lot of revenue in search - as we get the technology better or as we can do more targeted ads. There is no limit for search marketing. People assume that there is a limit, but we have many more ideas about technology.
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Five years is a factor of ten in Moore's Law, meaning that computers will be capable of far more by that time than they are today.
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It's because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that "is the great challenge of the age." Schmidt believes Google can solve that problem.
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Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.
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Eric Schmidt: MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time.
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Eric Schmidt: The advertising has to be more entertaining, more interesting, more immersive compared to what we have today. That is my opinion. We are not there yet but I am optimistic that it could work very well.
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August 23, 2010 - 8:23pm

Borrowed this many times, it is by far my fave....

"I don't see the difference between an iPad and a big clunky phone..." or pretty darn close to that.

As someone who loves his Droid..... Enough said.....

September 1, 2010 - 1:49am

Few people get under my skin like this guy.

No doubt he's smart as a whip, but all that power has most certainly corrupted him. I love the statement about 'not predicting the stock market because that would be illegal'.

You know they're joint investors with the CIA in [www] recordedfuture [.com], right? And what exactly do they do over there? Oh, yeah - analyze business and political activity in an effort to guess what: predict the future. I'm sure it's all completely harmless though.

What you really need to be looking at is all the OTHER people that are attaining high positions at Google - and where they're coming from. The rabbit hole goes much deeper than you probably want to know.

September 11, 2010 - 9:04am

He is genius for me though. I got the point behind it and yeah the best way to to succeed is analyze your market, the competitors and make necessary actions that might bring you to the top. Given the chance everyone wants to be on top only few have that chance to lead but we can strive hard and put our 100% effort to harvest the fruits of our hard work and perseverance.

September 12, 2010 - 1:34am

I'm a seasoned SEO consultant in Silicon Valley. I signed an NDA for an interview as a consultant to a company launching this month. I saw the future - Technology that drives SEO with any support, no more off shore labor, no watching a site for stuffing, no need to attract hits, no worries about the alga rythums. They can handle 22 million and the engineer is a super star. Any guesses??bussiness on one control panel. Oh and they claim the subscription is under $99. a month With a money back guarantee and 100% compatable with GIS! No I'm not high, it looked reasl to me. any guesses?

September 12, 2010 - 2:04am

If you order in the next 20 minutes do you get a free graty too?

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