Desired SEO Tools

Are there any SEO tools you would like to see made that are not on the market?

More on Publishing...

Tim O'Reilly likes Google Print, but realizes times are changing:

I do think that a lot of the resistance from publishers has to do with the fear of ultimately being disintermediated by Google. And it's a legitimate fear. The publishers who don't embrace the net will be swept away by it, while those who do will surf the wave to new excitement. Print-bound intermediaries will go away, but they will be replaced by new delivery-mechanism-agnostic intermediaries and business models. The role of the intermediary will remain because it's driven by the law of large numbers.

Tim also pointed at this amazing article: Piracy is Progressive Taxation, and Other Thoughts on the Evolution of Online Distribution.

Seth Godin reminds us that readers are already paying if they are paying attention, and as a bonus, posts on how / why ideas spread.

SEO Everywhere? SEO on The Apprentice...

I can't believe I am making a post about reality TV...please don't hate me for it, but an SEO who met my friend Avi at WMW New Orleans is a canidate on The Apprentice.

While I do not watch TV I am rooting for the SEO. Those who watch, please take note to how & when he spams the show with product placement, keyword density, and the like.

Full TP Profile Article - No Subscription Required

Some readers may not have a WSJ subscription and be able to read the recent TP profile in the Wall Street Journal, lucky for them the whole article is also available in the Startup Journal.

Online Flowers

Another good example of a simple site playing a competitive market (online flowers) from a slightly different angle. Gets lots of free viral links. Much less risky than the shill blogger technique.

Although, if people say it's the thought that counts, and the system is automated, does it still count?

Google Reframes Size Debate

Google removed their you are searching 8 billion + pages and reframes the size debate, encouraging people to use Google more and search more specifically. :)

Framing is huge in marketing. If you control the language then you win the battle.

Danny wrote a great article about the history of the search database size wars, going back to the days of AltaVista & Excite page counting.

Also interesting to note that Danny loves the Lego Star Wars video game, and searched for the same piece I did. Finding the missing Star Wars lego pieces via search is no doubt a hard task, especially using UK spellings.

Danny recently turned 40. Happy Bday Danny.

Astute SEW fans may find the hidden Annie Williams paintings present suggestion in his latest article. :)

Original Idea vs Copycats...

So that Million Dollar Homepage idea is taking off so well that there is already a million penny homepage, another one charging a quarter per pixel, and one where you buy a guy beers.

It is so much harder to come up with an original idea than a meeee tooooo idea. Each additional copy cat only adds more value to the original as they crowd the marketplace and make it so that only the original stands out.

Usability is Everything (by Default)...So Says Jakob

This page shows exactly why search engine marketing is amazing:

Search engine users click the [search] results listings' top entry much more often than can be explained by relevancy ratings. Once again, people tend to stick to the defaults.

You can always tell a topical guru when they extend their typical testing or scope of information to include ideas which would typically be considered to be part of another field.

Many people describe the world with search being at the center of everything, others think you need to be able to Use It, while some explain the world through a deck of texas holdem playing cards <-- [link for sale, inquire within]. What lense do you see the world through? :)

MSN to Debute Paid Ads Today?

I believe it is going to be a limited beta test open to select advertisers, but...

From the Ingternet Herald Tribune:

Microsoft will unveil on Monday its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.

...

Yusuf Mehdi, a Microsoft vice president, said the new service would have greater appeal to advertisers and ultimately would make more money for Microsoft. "We know we have to compete hard for our business," he said. "And we think we will offer advertisers better value because of the superior information we have about our audience."

Over on the NYT Google is already throwing the privacy card:

"We are very heavy on user privacy," said Tim Armstrong, the vice president for advertising at Google. "So our way of targeting advertising relies heavily on what we know about the content people are looking for." He added that Google does take other variables into account, like the time of day and the location of the user, but Google's technology does this automatically to make the process simpler for the advertiser.

while still leaving the demographic door open for themselves ;)

While Google does not currently use personal data to direct placement of its ads, there is nothing in its privacy policy that precludes it from doing so, said Michael Mayzel, a Google spokesman.

It will be interesting to see how Yahoo! plays with MSN. MSN will eventually dump Yahoo!s ads. In the past Yahoo! sued Google and FindWhat for Overture patents that could also affect the MSN ad system.

Personally I do not run huge PPC accounts (spending a few grand a month) but I do not think the demographic data is needed yet, and it could provide a creepy factor that works as negative advertising for MSN.

I wonder what features or changes Google and Yahoo! will quickly make in response to MSN's new ad system, which Danny likes:

Mr. Sullivan of Search Engine Watch praised the technical sophistication of Microsoft's approach and the level of information it plans to provide advertisers on the performance of their ad campaigns.

"They will definitely raise the bar on what Google and Yahoo have to provide," he said.

[update: looks like France got rolled out today. Danny has more info here.]

MyriadSearch Updated

My friend Mike updated Myriad Search.

Some of the features / upgrades:

  • main results are numbered

  • snippets are organized in the same order as the tabs
  • you can optionally tick on returning Alexa rank, although the Alexa API is fuckslow - for lack of a better word ;)
  • a couple things on the backend...like using the new MSN API & not querying Ask.com directly

Myriad Search was recently featured in SearchDay. Due to that exposure, (thanks for the review Chris!) and a few other links, it seems that sometimes Myriad Search is query limited & requires manually entering a Google API key to bring back Google results.

It still may need bug checks and a couple more features. Let me know what you think of it.

I intend to eventually offer up the source code if I can, but I need to do a bit more talking with Ask Jeeves to see if it is ok before I do that (since they do not have a general use search API just yet).

I know the word myriad is not a heavily targeted high value term, but there are 28,000,000+ results in Google for myriad. It is interesting to note that after about a week the site is listed in DMOZ and Myriad Search already ranks at 15 to 19 in Google for myriad as a three page website without any link buying or press releases, etc.

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