Keyword Intelligence Official Launch

A while ago I posted about Keyword Intelligence. Well today they officially launched. I got to see a test demo of it, but could not post about it until today due to embargo.

You gain access to the same data as HitWise with a few exceptions:

  • the database depth is smaller (100 for basic and 1,000 for standard)

  • you do not get access to the competitive intelligence data
  • Keyword Intelligence is much cheaper than Hitwise, starting at about $1,000 a year.

Keyword Intelligence allows you to grab top terms by industry, lets you enter the root search term and see what other search terms are returned, allows you to manage your keyword terms inside their product, and offers terms by geographic region.

Link Harvester Updated Again...

So my friend Mike just updated Link Harvester again (be cool and grab your source code here).

The newest version of the tool:

  • strips the www. off of filtered domains such that both the www and non www versions get filtered out in one swoop

  • allows users to manually enter domains to filter. This works well if people have links from various subdomain URLs like Every-Town-in-the-Country.Spam-Site.com. Just enter Spam-Site.com and it will filter all of them.
  • links into the Whois Source data for DMOZ and Yahoo! listings
  • added # of c block IP addresses and URLs for the filtered sites section
  • still has all the features the old tool had

Anyone have any more feature requests for it?

Cache Crawler... New SEO Tool Idea

Feature requests... feature requests.

So recently Waxy held a contest for creating a tool to visually see the history of a Wikipedia page. The winning programmer got like $200, which in terms of SEO spend is not much money for a tool that many people could use.

While search engine APIs may have limited longterm value I am hoping that they last a while and are not too evil with their TOS. If they are of course more people will just scrape the data. They may try to block scraping, but tools and spam techniques evolve with the engines.

I am thinking our rate will usually be above $200, and I don't want to make the price something where people place the lowest bid. We will just come up with a price and then throw the idea out there and see what comes back. I can pay for the tools, or if it really takes off and others want to support some of the ideas they can help donate too.

If people would be willing to program decent SEO tools for a decent price I could probably think up at least 50 tools to be programmed.

With that in mind, I think the SEO community should have a mass cache tool, to know when stuff was cached. Here are the desired features (so far):

  • works with the Google API

  • checks Google's cache feature (cache:www.example.com) for cache date.
  • the tool should have three main modes it functions in:
    1. allows bulk upload of a list of pages and returns the cache date of each page, also informing users of what pages are not cached.

    2. allows you to enter a URL and return the cache date from the first 1,000 URLs.
    3. allows you to enter a URL and returns which pages are freshly cached. also allows you to set a fresh date to return URLs spidered since then when you do a bulk upload of URLs.
  • If it is possible return if the page is in the supplemental results.
  • The data should be easily exportable to CSV for further manipulation.

Is this a good tool idea? Bad idea? Have any feedback on how to make the idea better? Ideas on how to market it? Suggested award amount? Did I use too many vowels in the post? please give feedback :)

Trackback Search - Sure to Tick off More than a Few Bloggers

So I have noticed trackback spam is much heavier on the weekends. This weekend some kind souls have been promoting bestiality and hentai in my trackback section for me. I always wonder why there is the need to promote those types of topics, when it is just as easy to be relevant (but then again there probably are not too many hentai bestiality bloggers, and I can't see why a person would want to market anything else).

I just got an email from a guy named Jim promoting a free tool called Trackback Search. I have not yet asked how the database was created and the like, but am emailing him right now.

Most people using a tool such as Trackback Search would probably use it to create low quality automated spam, but there are probably good ways to use it, Technorati, BlogPulse, PubSub, Feedster, Blogdex, Daypop, and many of the other tools to help find useful blog type content to cite in meaningful ways.

Interesting to see free automated tools building topical relevance into their systems. Having looked at a number of searches it appears as though the topical relevancy is not perfect, but it does return many relevant sites, and most of them are from rather new posts.

The nice thing about a tool like Trackback Search is that it automates part of the research process, but still allow you to manually write posts, and manually integrate the data such that the people you are referencing do not see you as a dirty trackback spammer (like the hentai and bestiality people are).

Tools are tools, and I always adovcate looking at your long term goals and the potential outcome of using any tool prior to using it.

Even if search engines did not count the trackback linkage data trackbacks could still be a great way to help integrate yourself into a topical community, but you don't want to do it in a manner to where experts on your topic are hating you unless you are creating a crash and burn site.

As time passes more and more tools and sites will continue to blur the line between spam and useful remixing.

WikiPedia View Page History Tools & SEO Tool Creation Contest

I have not tried them out yet, but Andy Baio had a contest for people to animate the history of WikiPedia pages.

the results are here:

I chipped in on that contest, and like the idea enough that I think we should have something like that for search and SEO, where people request open source tools be made, and we have competitions to see who can make the best ones and then pay them for it. Thoughts on that idea?

What search or SEO tools would you like to see be made?

I might start a weekly or monthly create a free tool thing next week. It could probably be a fun and useful project.

Who Do You Link to? New SEO Tool

Many people get stuck in the sandbox because they can't get high quality links.

The solution is to keep churning out mediocre content and build more junk links, maybe also rent a few decent ones. Sure aging can have an effect, but a large part of the ineffective SEO problem might rest within the fundamental techniques being used.

Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein

Many webmasters are stingy with their links, afraid to link out to other sites. Some people view sending traffic away to other sites as losing your visitors, but linking sorta works on a karma like system.

If you don't link out to anybody and your content is not amazing then most of the best sites are not going to want to link to you. Why should they?

Certain sites are not going to want to link to your site no matter what, but you can still work your way into their community by linking at them. As you cite relevent and useful resources your site becomes more linkable. More of the sites you want to links from will send you some link love.

Linking out freely and regularly is one of the cheapest and fastest forms of marketing available. Many new webmasters drop the ball on the concept because they feel they need all the links to point their way.

In the spirit of linking, I am linking at Jim Boykin's new SEO tool, which tracks who you are linking at: Forward Links (beta). Nice touch on the beta name Jim.

Currently the tool only shows the first 100 outbound links it comes acrost.

I think Jim might further explore the neighborhood concept next week, during his WMW speech. Google Touchgraph also does a good example of showing the neighborhood concept.

Are there any good sites I should be linking to which I have not yet linked to? If so feel free to mention them below.

SEMphonic Competitive Analysis, Yahoo! Buys VOIP Player Dial Pad

SEMphonic:
New SEO competitive analysis tool. I have not tried it, but it seems similar to Adgooroo.

Bundles:
of fun & software. Google Toolbar bundled with WinZip

Washington Times:
switched from Google to Yahoo! Search.

Relevant:
EFF Legal Guide for Bloggers <-- I need to take a peak at that.
http://sethf.com/infothought/blog/archives/000859.html

VoIP:
Yahoo! buys Dial Pad. they also bought Blo.gs

WordPress vs MovableType:
Jeremy Z switching to WordPress. surely thats not a good thing for MovableType. Also, why is the Yahoo! Search Blog using MovableType instead of their Yahoo! 360 or whatever?

AdSense Tips, Google Israel, Google Updates Webmaster Guidelines, More...

AdSense:
Subscribers thread at WMW offering tips to making money from AdSense

here is an example of some of OddSod's advice:

Adwords cost:
unreliable hosting £0.04
server going down £0.04

If you do a special landing page and convert those to dedicated server (£3.00 of which you'll likely get £2) you need only a 2% CTR to break even. Many sites find it quite easy to achieve 5%.

Shalom:
One of the few words I remember from my brief stay in Israel. Apparently Google wants to go there too, as they are pondering opening up a new office.

Webmaster Guidelines:
Google recently updated them.

The Beauty of Search:
rant post by Sebastian

Google Server IP Address:
DaveN pointed at a cool new FireFox plugin that shows the IP address your search results are coming from.

Glossaries:
A hip SEO technique. says Woz

Sites Postioned Above Mine:
thread about ways to penalize sites which are overtly manipulating search relevancy. A few interesting posts and points of view in there, as well as links to a white paper on the topic.

ClickTracks:
Interview of John Marshall

Automated RSS Content

RSS is eventually going to come under a heavy load. As marketers:

  • create more and more RSS content generation tools (this one was announced today)

  • the tool functionalities increase
  • competition will cause prices to drop

huge numbers of people are going to be using RSS to create automated content streams.

RSS will become the next blog comment in the evolution of search. Since the content is legible, and some technologies make it easy to grab many related posts on a given topic, it might be a bit hard for search engines to distinguish the difference between original blog posts and fake feeder blogs that just recompile market data from various sources. Some people may even make legitimate regular posts to combine with the automated streams to make them seem more legitimate or manually compiled.

With hundreds of channels on a given topic you know that search engines are going to be in for some fun. This is yet another reason it will be hard for search engines to move away from link based relevancy systems.

Free Local Keyword Generator Tool

A new free tool allows you to enter a zip code, a radius, and a few keyword phrases and it automatically generates keyword phrases based on your keywords and the locations within your radius.

The output looks like:
pizza "town name"
pizza "other town name"
lasagna "town name"

A few things that would make the tool cooler are:

  • allow people to enter multiple words to make up more phrases based on those various words (like GoogEdit or ThePermutator do)

  • allow output to match various match types (like broad, phrase, & exact)
  • allow people to create "location + keyword" and "keyword + location"
  • optional format the output to allow people to enter max bids and let the search terms drive the URL.

Pretty cool tool for free. found from a thread on SEW.

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