Live Launch Google Talk, Free Computer to Computer Calls for All

So Google launched their Google Talk IM service. Unlike others, they made it fairly open such that people could create extensions and easily use it with other services:

The market is constrained by the fact that the most popular services - MSN Messenger, Yahoo! Messenger, and AOL's AIM and ICQ - generally do not allow users to send messages to those on rival services.

Google hopes to change that by basing its software on emerging internet standards and by making the program interface available to third-party software developers.

This will allow some existing instant messenger software to work with Google, so Google Talk users will not be forced to use Google's software to send messages.

Google's recent desktop search was exceptionally rich with features. Google Talk could not look like much more of a modest program. It's interface is rather spartan, and sorta reminds me of an Ipod. I think the reasons for the exceptionally modest / plain design are:

  • Google wanted to keep it simple such that they really push the free voice service that goes along with it. (I wonder what the people at Skype are thinking right now?)

  • Google wants to encourage / train their users to make the system they want to use.

To get some of the features you need to have a Gmail account. Some people are added without you adding them because you have emailed back and forth in the past.

Some people with different groups of friend sets and business partners might find the feature set a bit lacking, but I think they just wanted a simple clean launch from which they could collect user feedback.

Google Updates Google Desktop, AdSense, and to Launch a Chat Service?

Google launched a version 2 of their Desktop Search product. My new computer has a bunch of RAM & raided high speed hard drives, so the additional load has not been noticable.

Gary Price has his usual good coverage of the new product. I think the Sidebar idea makes it easier to consume massive amounts of information. Sometimes when I am bored I look at stock prices or financial news to find scoops. You still have to click through to Google News to find the news, but the numbers are easy to see in an instant, although sometimes they don't make sense (not sure why the two THK prices are different).

Google Desktop Sidebar Image.

You select what channels you like, and it gives you information on from that channel / type. As you click on a category it pops out a sub box with more information.

They also have a box for web feeds, and sites that you visit often automatically have their web feed added to your feeds box.

I think it is a fairly cool product thusfar. There are also a wide array of plugins available, including one for AdSense.

Speaking of AdSense, Google has been busy on that front as well. Allowing publishers to apply extra weight and / or ignore parts of a page, and also giving publishers search terms (which may help them make additional profitable content).

Rumours are also flying about a new Google IM launching tomorrow, and they may pop VOIP into it. With people having contacts on so many different messengers I think the first mainstream messenger that lets people login to all accounts at once will probably kill the others in marketshare, especially if it is feature rich.

I still am not so high on audio though, I have grown accustom to the pause for thought that instant messaging allows.

And why would Google leave the search results alone? No reason. May as well try inline search suggestions as well.

Google is changing stuff all over the map, including a new Address Geocoding patent. Some of these patents may be bad stuff down the road for consumers.

Yahoo! is working harder on the relationship front, partnering with Verizon for $14.95 DSL services.

Google AdSense Funds File Sharing & Other Shady Sites...

Google AdSense funds the business models of websites that steal others content and run AdSense as a business model.

They believe they have absolutely no responsibility for the quality of the content which they throw ads on or make money off of, or at least this recent AdSense statement indicates that:

Google AdSense is a program for web publishers who want to display advertising on web pages they control. By placing AdSense code on their web pages, the publisher can display text-based Google ads that are relevant to the content readers see on the pages. Publishers, not Google, control what pages have ads and the content of those pages.

Google is a provider of information, not a mediator. We serve ads targeted to certain web pages, but we don't control the content of these pages. For these kinds of questions or comments, it is best to directly address the webmaster of the page in question.

So if Google is a provider of information and not a mediator, why do they ban some websites? Why don't they let me run warez, file sharing, and crack ads on Google if they are willing to fund those types of sites away from Google? If it is ok for Google to fund sites that steal copyrighted work would Google give me no retribution for scraping PageRank and making it freely accessible outside of their toolbar?

I generally like Google as a company, but they shouldn't ask for user feedback if they are going to tell their users to go screw themselves. They are probably better off just not responding, and maybe just not even asking for feedback.

Google AdWords Update

I posted about this before, but recently Google updated the AdWords system to the quality based minimum bids system.

Old disabled words remain disabled, and in about a month or so they intend to purge the disabled terms from the accounts. To re enable your disabled terms

  • go to edit your keywords

  • copy the list
  • delete the disabled terms from the active account
  • go to add the words and past the whole list from before. It will enable most of the disabled terms, although some may also require you raise your bids to meet the new quality standards. Also I found that sometimes I had to post the keywords into the ad groups twice for them to load.

Google Dance Getting Mainstream Press Coverage

Google dance keeps company engineers, Internet entrepreneurs hopping includes information about:

  • THE couch

  • black hats
  • keyword stuff - which really ought to be modernized & replaced with the term "link stuffing"
  • dancing
  • and a nickname that may well stick, the Mick Jagger of search. To get an appreciation of how swamped Matt was take a look at Chris R's picture of Matt, literally being cornered in.
  • I am a bit surprised that the writer did not research to see how some people got to meet Larry & Sergy at the dance.

Matt Cutts Started a Blog

Google software engineer Matt Cutts recently started a blog. I thought I had the scoop since I just talked to him, but it looks like others have already mentioned it.

I think I am also going to be able to do an interview of Matt pretty soon :)

I usually get about 1 to 1.5 hours of email a day, so I can only imagine how much he gets. Cool to see he has comments enabled, but his blog would be a bad one to comment spam ;)

Larry Page and Sergey Brin are Obnoxious Poachers

Larry Page and Sergey Brin are obnoxious according to each other. Rumour has it they are also poachers.

Stories are a few days old, but I couldn't resist posting that. The first link is about when Larry met Sergey and the second is about their recent hire away from MicroSoft.

Verizon Online DSL is Garbage, Google AdWords Customer Support Good?

A friend had a Google AdWords ad group waiting for review which was waiting for about a month. There was a glitch in the system to where the group did not get reviewed.

I called the Google customer support phone number (1 866 2 GOOGLE) and the Google employee told me ads should be showing by tomorrow, and they were on syndicated content sites in under 5 minutes.

I can't imagine how tedious it is reviewing all those ads, but they sure are quick on it when they throw your site at the top of the stack :)

Compare that with Verizon DSL customer service:

  • Verizon charges me for a full DSL service even though they are down like 20% of the time.

  • Verizon has sent people out to my house multiple times and still has crap service.
  • Verizon has typically had over a half hour wait on the support phone line.
  • Verizon has no option to call you back.
  • Verizon randomly hangs up on you while you have been on the phone waiting for like 30 minutes.
  • The only phone number with quick and useful customer service is the signup for a new account number. Out of sheer frustration when they waste my time this is the only number I call because I want to help cause attrition at their company and make their workers less efficient. Screw them.
  • Two days ago I got told that I needed to talk to their consumer advocacy department and to call before 8 pm.
  • Yesterday I called Verizon at about 5 pm. They transfered me through to consumer advocacy department, without giving me any sort of a wait time suggestion, even though I asked for one. I waited for about a half hour or so and then it randomly hung up on me.
  • I called back a bit later and they told me to call before 4 pm, stating they were from New York taking Pennsylvania overflow, and that only sales reps are availiabe in the evening.

Yesterday driving around town I found the Verizon office. Next time their service sucks I am going directly to the local office.

Yahoo! Search Marketing Workbook, Google PageRank Update, New Google Patents

Yahoo! Search Marketing Workbook:
They never had the manners to redirect the old link, but Yahoo! have finished rebranding the old Overture Workbook. Yahoo! Search Marketing Workbook [101 page PDF]

Google PageRank Update:
Not that it matters much, but Google has recently updated toolbar PageRank

Google AdSense TOS:
have been updated

Google Jobs:
creative way to apply

Google AdSense Targeting:
Interesting to see ads for SEO products on cached copies of lyrics pages

Google Patents:
Google Patent App: direct navigation to specific portion of target document (from SEW forums)
Google Patent App: Systems and methods for improving search quality (from SEW forums)

bonus research from Cornell: Optimizing Search Engines using Clickthrough Data [PDF] (from SEW forums)

Google AdWords to Drop On Hold & In Trial Status

Just logged into AdWords and found the following:

In the coming weeks, your keywords will no longer be evaluated as normal, in trial, on hold, or disabled. Instead, your keywords will either be active or inactive, depending on their quality and maximum CPC. Each keyword will be assigned a minimum bid based on its quality. As long as its maximum CPC meets this quality-based minimum bid, your keyword will remain active and trigger ads.

Not sure if it was causing too many customer support queries or the technology was a failure or what, but Google is dropping the in trial, on hold, and slowed AdWords account statuses. Ads will simply be active or inactive.

Google states the following about the pending change:

  • The keyword statuses normal, in trial, on hold, and disabled will be replaced with active (triggering ads) or inactive (not triggering ads). In addition, accounts will no longer be slowed. Currently, accounts are slowed when they don't meet our performance requirements and your ads appear rarely for your keywords.

  • New keywords will no longer be disabled or have a minimum clickthrough rate (CTR) threshold. Instead, your keyword will trigger ads as long as it has a high enough Quality Score (determined by your keyword's CTR, relevance of ad text, historical keyword performance, and other relevancy factors) and maximum CPC.
  • Ad Rank, or the position of your ad, will continue to be based on the maximum CPC and quality (now called the Quality Score).
  • Remember: The higher the Quality Score, the lower the CPC required to trigger ads, and vice versa.
  • You can move an inactive keyword to an active state and show ads by (1) improving its Quality Score through optimization, or (2) increasing its maximum CPC to the minimum bid recommended by the system.

It will be interesting to see if using higher bids allows you to run ads with low relevancy scores for fairly generic terms. If it does it may mean that at least for a short period of time there may be a good number of underpriced terms (depending how high Google makes the minimum suggested bids to tax the poor relevancy - currently AdWords defaults to a 5 cent minimum or whatever some other low amount in other currencies).

It is sorta interesting to see because this is clearly Google moving away from keeping ads relevant and may cause sooner text ad blindness (similarly to how people became blind to banner ads). Google recently allowed people to pay to run untargeted ads on partner sites via CPM ad sales. The fact that Google is willing to accept low relevancy ads on it's own site should really show that Google wants to be all nearly all things related to internet advertising.

Many people did have complaints with good words getting disabled before trial, so this new system will help accomidate them, while allowing bulk upload of relevant longer search queries and taxing away the profits from the buy dead children at eBay and other off topic bulk eBay ads.

Searchday is running an article about the new AdWords change where they state:

Pegging minimum bids to a quality score that considers all of these factors effectively eliminates Google's previous de facto minimum bids. For ads that receive a high quality score, Kamangar said the minimum bid as little as a penny. Conversely, for ads that receive a low quality prediction, the new minimum bid could be higher than the previous minimum of five cents.

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