The types of link buys that Google has a distaste for are the links that are exchanged directly for cash. Modify your way of thinking just a little and there are a wide array of easy to buy high value links awaiting your purchase. The key to having a low risk profile is to make the link appear indirect.
Most links occur because of a value exchange of some sort. People link because
- they find a resource to be valuable
- they get paid directly for linking
- they get paid indirectly for linking
Here are 18 indirect ways to buy links without looking like you are on a link buying binge.
Guest Blogging: Have a lot to share but little budget for exposure? Consider saving some of your best content for other websites that have the attention of your target market & offer to guest post for them. If you are looking for more general exposure and can't get onto the A list websites start by submitting to some of the B & C list sites that accept guest posts and work your way up. Services like MyBlogGuest make it easy to find relevant opportunities.
- Involve people in group interviews like SugarRae's link building interviews or SEOmoz's industry survey.
- Create infographics & promote them to your target audience. (We recommend Warlock Media and Lumin Consulting).
- Create other featured resource content & promote it to those who link at quality resources. Internet Marketing Ninjas is great at this type of content creation & promotion.
Testimonials: Best thing ever. Buy now! ;)
Testimonials help increase sales because they are a sign of social trust. Many content management systems, web designers, programmers, and web hosts offer links to featured clients. Some keep full directories of sites using their services, while other sites, such as Pligg, also allow people using their software to buy an ad on the official software site.
Conferences: By paying to attend a conference and being social there some people may reference you on their blogs. Some conferences also list speakers, post an official list of attendees, and highlight sponsors with direct links. Giving away t shirts or coming up with viral games (such as drinkbait) will get you links.
Association Memberships: Trade organizations tend to have significant global authority and topical authority. In order to push the agenda of the organization many of these list members to show proof of social value. These links are often priced far below their value, and contributing directly to associations is a way to also get significant exposure in front of the type of people who are likely to buy from you and/or link at your site.
Contests: People are competitive animals. Contests like the Mahalo Follow refer a friend program also move the spamming activity away from the source and onto other people, thus allowing the central sites to profit from spamming without being called spammers.
Awards: Even if winning an award has absolutely no value people still like recognition. Winners like to talk about what they have won. In some cases you can even give award winners your product to get them to talk about it.
Donations: Support causes you believe in. Money is the fuel upon which charities can fund themselves and spread their messages. It is hard to call you a spammer for donating money to a good cause. If you get a bit of link equity out of it as a bonus why not enjoy the benefits of good karma? Better yet, you might be able to donate software or services to charities at little to no expense to you. How much is an SEO services by link on a PR8 charity site worth in branding and distribution?
Free Samples: This acts similar to donations, except it is easier to spread to a wider audience without appearing spammy, and if people like what you offer they may review it on their sites.
Widgets: Many embeddable tools (like analytics products, what is my PageRank tools, etc) provide static links back to the original source site. Some companies also provide emblems that their site is hosted on a green host or that they support some other cause.
Sponsorships: Many email newsletters are archived online. If you target a compelling offer to the right audience this may lead to additional links. Services like ReviewMe also allow you to put targeted offers in front of audiences who may help spread the word.
Web Directory Submission: An oldie, but an easy one to do. Here is a list of some of the better ones. The editorial guidelines are not as stringent as we are led to believe, and here are tips for getting the most out of your Yahoo! Directory submission. If you like video content here is a video about submitting your sites to directories.
Affiliate Programs: Even if affiliate links do not provide direct link juice, good affiliates still send a relevant stream of traffic to your site. Some affiliate programs also 301 redirect the affiliate links to the end merchant site. Affiliate programs allow clean companies to profit from the dirty parts of the web (think AdSense or Mahalo Follow).
Social Media: Partner with someone who enjoys writing junk for sites like Digg. If you are too lazy for that, StumbleUpon ads allow you to target ads to specific groups on StumbleUpon, and there are a number of Digg spamming services on the market. Here are some tips for link baiting.
Google AdWords or Other Ad Buys: You can buy ads and send targeted traffic streams to your linkworthy content. You can do it one keyword at a time, or target ads to specific websites. In some cases businesses get organic links just because people are talking about how often they see their ads, plus top of mind awareness leads to more usage and more links.
Link Out to Egomaniac Bloggers: This is a way of buying links by paying with your attention and distribution. People like getting mentioned, and are more likely to link to people who agree with them. Seth Godin linked to my blog again a few weeks ago and when I saw he mentioned my site (even if only in passing) for some reason that made me happy. Insightful blog comments are also likely to make a blogger want to talk about you.
Blog Carnivals: Blog carnivals are where a group of bloggers all talk about a topic and mention everyone else in the ring. These amount to a big circlejerk. If your site is legit and a market leader there is no need for this sort of stuff, but if your site is new in a saturated field doing this might be helpful. Plus others in the blog carnival may end up adding your site to their blogroll or talking about you again on their blog.
Press Releases: Do it too often and it looks cheesy, but some mainstream media outlets like CNN syndicate press releases, while others may choose to interview you based on your press release.
Hire Them / Buy Their Brand & Site: If someone already has a large following but is not monetizing it to the full potential consider hiring them and letting them help you build a more profitable business. You can also look for under-performing sites to buy. If someone is outside of your financial reach you may still be able to leverage their brand by interviewing them.
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