If search engines already have a reason to trust your site then leveraging SEO may help you gain more exposure. However, if your conversion process is not smooth, search as an isolated marketing channel is rarely an effective long-term business model.
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Hey Aaron,
I like the fact, that you keep stressing the importance of holistic marketing (as I like that idea much better than relying only on volatile SEO..even though I love SEO).
Coming from an SEO expert, there must be some truth to that.
Because if your marketing is completely manufactured around search engines (without considering any other stakeholders) it is typically a bit choppy and risky when search engines such as Google update their relevancy algorithms.
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