Buying Links for Underdeveloped Unremarkable Sites

Apr 17th

If search engines already have a reason to trust your site then leveraging SEO may help you gain more exposure. However, if your conversion process is not smooth, search as an isolated marketing channel is rarely an effective long-term business model.

Published: April 17, 2007

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Comments

mice
April 21, 2007 - 5:16pm

Can you please explain why is that?
SEO is volatile, but on the other hand it's quite cheep.

April 21, 2007 - 8:53pm

Because if your marketing is completely manufactured around search engines (without considering any other stakeholders) it is typically a bit choppy and risky when search engines such as Google update their relevancy algorithms.

mariusz gasiewski
April 23, 2007 - 12:20pm

Very often people creating sites, remember about search engines, but forget about end users and site's usability. It does not make any sense to catch user and then let him go away, because he was not able to use the site

Patrick
April 17, 2007 - 1:33pm

Hey Aaron,

I like the fact, that you keep stressing the importance of holistic marketing (as I like that idea much better than relying only on volatile SEO..even though I love SEO).

Coming from an SEO expert, there must be some truth to that.

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