How to Turn Content Into a Valuable Keyword List

One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results. Three other easy ways to get similar information are

If you find some of the leading keywords for a competing site via tools like (or SpyFu, SeoDigger, etc.), or via site targeted AdSense ads you can see what keywords and pages are most worth emulating. If your keyword list is too long to make sense out of consider running it through Google's Traffic Estimator tool to find which keywords are the most valuable.

If you have more authority and target more valuable keywords and traffic streams you win. :)

Published: July 31, 2007 by Aaron Wall in seo tips


August 7, 2007 - 9:12pm

I like to use textalyser .
the 2 word phrases and 3 word phrases lists give a nice long tail keyword list

July 31, 2007 - 5:52am

Great tool!!! I will definitely be adding that to my tool box.

July 31, 2007 - 6:18am

Isn't same code used with ultimate warrior for tags? :)

Great tool and post!

July 31, 2007 - 6:43am

Thanks Aaron. The WordTracker article was great as is the additional information here. Even without using tools just reading some of your competitor's content can yield plenty of phrases you might have missed.

July 31, 2007 - 7:20am

G'Day Aaron, nice summary of tools. Between SEODigger and your Keyword List Generator I'm either doing basic KW research really quickly or taking a really looong time and coming up with zillions of phrases.

I tested the WordsFinder tool against your Yahoo Keywords Tool and the only difference I could see (other than your tool loading in a fraction of the time) was the WordsFinder tool narrowed the list down to what they call the "Best Keywords".

Any idea which metrics they use to determine best-ness?


July 31, 2007 - 1:59pm

Nice list of tools for generating keyword ideas. I frequently use Google's tools to compare pages across a client's pages and their competitors. It helps with generating keyword ideas that may be missing as well as to help point out strengths and weaknesses between sites.

July 31, 2007 - 2:18pm

Thanks, Aaron! This is super helpful! it's always nice to get that one tip that will change your day!

July 31, 2007 - 3:22pm

the wordsfinder site says: 'Why MetaData is important? Meta Data makes your document easier to find. In fact, some search engines only index the contents of HTML meta tags.'

what search engines does this apply to anymore?

July 31, 2007 - 9:34pm

Is there a similar tool for extracting KWs from video content, by chance?

July 31, 2007 - 10:09pm

Wow-- that would be an awesome idea Melanie. But I doubt it exists.

July 31, 2007 - 10:18pm

There are contextual ad services that trigger ads based on the content inside videos, so such technology already exists, though it may not be publicly available.

August 1, 2007 - 1:27am

I tried to use the google tool, it works great. It does show keywords in my content, but too many intentionally does bad rather than any good. So I think a delicate balance is must.

August 2, 2007 - 11:37am

To display a keyword oriented tag cloud you can also use tagcrowd (

August 4, 2007 - 8:31am

At my blog (URL above) you can find a special bookmarklet (enter bookmarklet into the search field) which basically allows it to speed up using the Google's keyword suggestion tool for any page. You simply click the bookmarklet and in a moment, you get a nice, long list of keywords, together with the max CPC that Google provides.

*** AW: I changed your link to point to the page talking about your bookmarklet. How hard would it have been to link to the specific download URL or provide directions for how to find it? If you would have done those it would not have seemed spammy. A little extra effort goes a long way. ***

September 6, 2007 - 8:10am

Hi thanks for the great article. I wonder if any of you has used the wordsfinder API yet.

I would like to integrate into my website CMS and it looks a pretty good choice to genetare search engine keywords on the fly to help me writing search engine friendly text.

If you know any other API can you please leave a comment? for instance .. any plan for an API?

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