I recently got a beta account to the upcoming Compete.com Search Analytics tool. I am not sure of their pricing yet, but Jay Meattle, from Compete.com, told me "the price points will be extremely attractive to small business owners."
You can get leading category based keywords, top competitors for a given keyword (exact or broad match), compare competing sites head to head on keywords, and get the breakdown of traffic sent to any website.
How Accurate is Compete.com?
Their model of data collection is going to make their data more accurate for frequent search terms and larger sites, but I tested their keyword data against some of my smaller sites and it was surprisingly accurate.
How to Clone Smaller Competitors
This is yet another way authority sites will pick off smaller competing sites. It is a simple process. If your site is one of the most authoritative sites in your space you can clean up.
- Use Google's site targeting ads stats to check what sites are running AdSense and getting a lot of traffic (you don't even need to buy ads on them to do this)
- Go to Compete.com to get the top keyword phrases competing sites rank for and create content targeting the same keywords. You can also run the keywords through Google's Traffic Estimator to sort the keywords by Google's value estimates.
- Beyond that, you can run Google's site targeted ads or general contextual AdSense placement reports to find out what pages are the most popular on competing sites, and then create content covering the same topics.
Lowbrow webmasters are fast becoming the outsourced market research department for bigger, more technologically advanced, and cash flush companies.
The Effect of Better Competitive Data
All of these analytic services are going to increase the value of domain authority (since it can be easily leveraged for greater profit) and force webmasters to move themselves up the value chain (since models like AdSense give away too much competitive data, especially when combined with Compete.com).
Other Ways to Use Compete.com
- Compete can be used to see how strong a brand is in its field. The top keyword in the credit card category is Capital One. Both www.capitalone.com and capitalone.com are also in the top 5 keywords. They are obviously a leader in that space. You can also see what percent of a website's traffic originates from its brand related keywords.
- You can search for a broad match phrase to see how established your site is inside a vertical, how consolidated a vertical is, and how much potential upside you have by increasing your share of search traffic.
- Compete can also show you the if a competing site is heavily reliant on a few strong keywords or if their traffic distribution is wider. This can be used to see sites worth investing in (especially if you understand search relevancy algorithms) or sites which have a lot of risk and are worth avoiding.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.