Google recently added the ability for you to report link buyers, which is probably nothing more than a mind control game and a complete waste of time. I recently saw what looked like obvious link buying by Discovery.com. Do you think Google would do anything about it if I reported them? Nope.
Google also recently starting a phased launch of their position placement reports, which is far more beneficial to webmasters, as it shows what sites your AdSense ads are syndicated to. Most sites monetized via AdSense only make a fraction of their full potential, so sharing this data presents more arbitrage opportunities. How you can use this data to profit:
- refine your AdSense ad buys to only target the best performing sites and pages
- better learn who has your desired traffic stream and create things that appeal to their ego / belief system / audience
- buy custom ads direct from the best converting sites (including text links)
- find out what pages on competing sites get the most traffic and see how easy it is to rank for the terms those pages target
- survey a competing site's traffic profile to find out which entire sections or sub-sections you should duplicate
- if a site is getting a lot of traffic but an exceptionally poor CTR, consider buying the site outright and better integrating the ads into the content
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