There is a rumor that Google may buy Feedburner for roughly $100 million dollars. If they do so, they have another way to understand if blogs are real or not. Few people subscribe to or link at a fake blog or unoriginal blog. Owning the leading reader, the leading feed provider, the leading analytics product, and the leading ad platform should give them a pretty good idea of what is real.
Links flow easily across blogs, so Google may eventually judge that portion of the web looking for other signs of quality that require more commitment than a quick mention. As they get better at determining real from fake they can surface the best few blogs and submerge the rest, all while displaying more content from other verticals, like books. Ranking at about #120 in the search results I just saw a book about a topic I did a link bait for. It was freely available online and over 300 pages in length. Luckily my link bait is more aesthetically pleasing, modern, and was linked to from major newspapers. If I launched the same link bait a year or two later that book probably would have beat me. I am not sure if I would have been able to buy enough exposure to override Google's desire to make the organic results overtly informational and from editorially trusted sources.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.