Google is the Ad Agency

May 10th

Google is further commoditizing the role of the ad agency. They are signing up advertisers interested in trying their new Ad Creation Marketplace:

In the Ad Creation Marketplace, you'll find industry professionals who can provide script writing, editing, production, and voice-over talent at an affordable package cost. It's free to search for and send project bids to specialists, and you aren't under any obligation to work with them until you accept a bid.

Google's great value has been in targeting and tracking, but text and image ads are not as emotionally appealing as video ads. As they try to move up the value chain to caputre branding ad dollars they are trying to create a support ecosystem that helps the market grow quickly and keeps the market as efficient as possible.

How much does Google expect ad production to cost? Crumbs:

Once you accept a specialist's bid, you might expect to spend anywhere between $100 and $1000 for your ad.

Published: May 10, 2007

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