Starting at the Edges

Average is boring, and most businesses don't capture the middle market until some edge finds them interesting and starts talking about them.

You can sorta think the same way about search engine rankings when you create content. If you are already in a hyper saturated market it is going to take a while to grow, but if you look for edges or ideas that are not well covered you can start building traffic streams, linkage data, and possibly consumer generated media.

The harder it is for people to currently solve their problem or find what they are looking for the less you have to do to be worthy of links or comments.

The fewer competing channels there are the less you have to do to be worthy of links or comments.

One of the biggest reasons I tried to make ThreadWatch more about search and SEM than just technology is because there are just too many competing channels covering "tech" for me to do it adequately unless I want to read RSS feeds 16 hours a day. Even then we would post so frequently that it would overwhelm those who primarily were there for the search stuff.

Example edges:

  • MSN used to be powered by LookSmart. Back then you could write a page about a poorly covered topic, submit a site to Zeal, and instantly rank in MSN.

  • Blog search has many holes like that right now. There is little barrier to entry to being seen on sites like Technorati. And most the people reading Technorati also probably write web pages.
  • In any spreading story (there are more ways to track spreading spreading than you can count) you can play the devil's advocate. There are a near endless number of egos and angles around poorly reported biased quickly spreading stories.
Published: May 4, 2006 by Aaron Wall in seo tips


Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today